MediaLink Chairman/CEO Michael Kassan Expands Advisory Role With Clear Channel
September 19, 2013
Clear Channel Communications announces that Michael Kassan will expanding his role with the company as a Special Advisor. Kassan is the Founder, Chairman and CEO of MediaLink, a Los Angeles- and New York City-based advisory and business development firm that provides critical counsel and direction on issues of marketing, advertising, media, entertainment and digital technology.
Expanding Clear Channel’s current partnership with MediaLink, Kassan will work closely with Clear Channel Chairman/CEO Bob Pittman, Clear Channel Media and Entertainment Chairman/CEO John Hogan, Clear Channel Outdoor CEO William Eccleshare and Clear Channel President/CFO Rich Bressler on the further planning and implementation of strategic marketing and brand development for Clear Channel's businesses. Kassan will advise on marketing and revenue generating solutions to ensure that Clear Channel maximizes its unmatched assets for existing and potential clients, partners and agencies.
"Over the last several years MediaLink has been an important and valuable partner for us, and Michael's expanded role is a testament of his involvement. He has made an effort to be more directly involved in our business, and we of course jumped at the opportunity to have him play an even bigger role with us," said Hogan. "Michael has shown a strong interest and a deep understanding of Clear Channel's unparalleled capabilities, and will be extremely valuable in helping Clear Channel further capitalize on our unique multiplatform assets and deliver unmatched media solutions to our advertisers. He is strategic, creative and has an incredible amount of knowledge of the media industry. He believes in our company and knows the value we can bring to advertisers -- and he will be a huge asset to Clear Channel."
"Clear Channel has the “special sauce” that is sought after in media today: the rare combination of proven experience coupled with intelligent innovation. As an organization, it is one of the largest media companies and one of the most nimble in the world. Its assets are truly multiplatform, connecting bedrock offerings in radio and out-of-home, with show-stopping digital and live experiences. And, of course, its people – with a team worthy of the word “leadership” that has demonstrated results for both audiences and advertisers across all mediums," Kassan said. "I am honored and energized to be serving as a special advisor to Clear Channel, particularly Bob Pittman, John Hogan, William Eccleshare and Rich Bressler, as they further evolves their partnerships with advertisers."