CBS Radio Announces Partnership With Barclays Center, Brooklyn Nets
September 23, 2013
CBS Radio announces a strategic alliance with the Brooklyn Nets and Barclays Center, that results in increased coverage on WFAN-AM/FM of the Nets, select college basketball games under Brooklyn Hoops, select Brooklyn Boxing matches, as well as concert events and increased exposure for the arena.
"CBS Radio provides a commanding broadcast partner for the Nets and Barclays Center that delivers widespread exposure and promotion for our franchises," said Nets and Barclays Center CEO Brett Yormark. "We are thrilled to continue airing Nets games on WFAN-AM/FM and expanding team coverage throughout the season, but we are just as excited about the opportunity of broadcasting other prominent events from Barclays Center, including select concerts, major college basketball and big time boxing, which will re-ignite a popular New York pastime."
"Todayfs announcement marks the union of two great companies with expertise in delivering high quality programming, appealing to a broad spectrum of sports and entertainment fans," said CBS Radio President/CEO Dan Mason. "This partnership presents a unique opportunity to connect our listeners, not only in New York, but across the country, with exceptional brands and an outstanding venue, and provides CBS Radio with content for our on-air and audio digital platforms."
A unique aspect of the agreement calls for Barclays Center and CBS Radio to develop and jointly program a new concert series and live events hosted at the arena, which will be promoted nationwide on CBS Radio stations, via customized promotions and fly-away contests.
Broadcast elements on WFAN-AM/FM include:
station to serve as the flagship home of the Brooklyn Nets, continuing a partnership that has been in place since the 2004-05 season;
expanded pre- and post-game shows before a number of games and the launch of the weekly "Brooklyn Nets Report" to be broadcast live during the Joe and Evan Midday Show;
world championship boxing makes its return to New York radio with select bout coverage of Brooklyn Boxing powered by Golden Boy Promotions at Barclays Center. In addition to the live broadcasts of the fights, the station will stage a number of remote set-ups on location to provide listeners with in-depth and behind the scenes insight; and
play-by-play of marquee Brooklyn Hoops college basketball games and tournaments, as well as highlights of high school games in Brooklyn and the surrounding boroughs.
Additionally, custom content and web pages dedicated to the Brooklyn Nets and local basketball action will be available at cbsnewyork.com.