Nielsen Confirms Arbitron Name Change Following Sale
September 24, 2013
On Monday, Nielsen presented an "Arbitron Acquisition Update," following the FTC's approval of the deal late last week. The updated was hosted by Nielsen CEO David Calhoun and CFO David West. West also confirmed expectations that Nielsen will be replacing the Arbitron name, specifically saying that "this will become a Nielsen branded product." He also noted that there will be some restructuring associated with the merger.
The company released a PowerPoint presentation with its update, in which it promises "expected annualized savings of at least $20 million."
The Nielsen presentation also noted that with its regulatory approval completed and integration plans underway, there will be "No change in strategic rationale or financial benefits of the acquisition or the competitive landscape; No current Nielsen assets are subject to the agreement and Closing expected for Nielsen/Arbitron acquisition on September 30, 2013."
As previously reported, Nielsen agreed to concessions allowing for Arbitron's previously-existing relationships with ESPN and comScore, as part of the FTC's approval. During the conference call, Nielsen discussed the concession in depth more extensively, and confirmed that it has an eight-year commitment to the agreement, known as "Project Blueprint."