Entercom-Buffalo launched a new Modern Rock station in the market today at noon: "Alternative Buffalo 107.7 FM." The new station promises to "connect the best of today’s modern alternative music with young, educated, white-collar professionals who are active, mobile, and always online."
"Our station will reflect the best part of today’s Buffalo. From a revitalized downtown and a growing economy, to a strong sense of environmental protection, to a renewed sense of optimism and community, 107.7 is the New Alternative for a New Buffalo," said Entercom-Buffalo EVP/GM Greg Ried.
"We are building Alternative Buffalo 107.7 to compete and win. On Day 1 we will stand alone as the exclusive alternative station in Buffalo. With our unique sound, Alternative Buffalo 107.7 will target an audience in the heaviest acquisition years of their lives. Alternative Buffalo 107.7 will deliver modern consumers who need to buy and buy right now," Ried added.
Entercom Modern Rock KNRK/Portland PD Mark Hamilton is advising the new station, and commented, "We conducted extensive local research in Buffalo and listeners were clear … they wanted an alternative, and they wanted modern alternative music. Alternative Buffalo 107.7 will play the very best in today’s alternative music from artists including Mumford and Sons, The Lumineers, Muse, and fun."
Entercom also announced it has launched a national search for a PD for 107.7.
The launch of Alternative Buffalo 107.7 means that sister News/Talk WBEN-AM will no longer be simulcast on FM. Ried says, "We are supremely confident that nearly all of our listeners will migrate back to AM over the next few days. Rest assured WBEN remains the premier news-talk-weather station in the market, and we will continue delivering on that promise,"