Ira Sallen Appointed COO Of BMG/Primary Wave Label Services
October 7, 2013
Veteran music industry executive Ira Sallen has been named Chief Operating Officer of the newly formed label BMG / Primary Wave Label Services. Sallen was appointed COO by Primary Wave Music Founder/CEO Larry Mestel, who will also hold the title of CEO of the new label. Sallen will be based out of New York, focusing on business development and acquisitions for the new label, as well as acting as a liaison between BMG’s corporate operations and Primary Wave Music.
"I am thrilled to have the opportunity to work again with Larry and the BMG / Primary Wave team," stated Sallen. "I believe we have a great opportunity in front of us and with the combined resources of both companies, we are providing a unique, full service label alternative to the artist."
Prior to joining BMG / Primary Wave Label Services, Sallen had worked with BMG for more than 20 years, beginning his tenure in 1989 as the VP of Human Resources for BMG International.
"I’ve known Ira for 14 years and I knew he would be a natural fit as COO of our new label services because our vision and way of thinking are completely aligned," adds Mestel. "By partnering Primary Wave’s marketing power with a major like BMG, we now have a full-service label and ability to sign iconic artists, who are looking for change and creative freedom with their music."