Nielsen: North American Ad Spending Shows Increase
October 16, 2013
Marketers continue to gradually increase their global ad spending, as expenditures grew 3.5 percent in the second quarter of 2013 and 2.8 percent on a year-over-year basis for the January-June periods of 2013 and 2012, according to Nielsen's quarterly Global AdView Pulse report. Regionally, ad spending in North America grew 2.7 percent for the quarter when compared to the same time last year.
"All regions contributed to global growth for the first half of the year except Europe, where marketers remain modest with their ad budgets amidst the regions' continued fiscal crisis. Elsewhere, ad spend continued to recover after slumping during the economic downturn," Nielsen reported.
Although many marketers remain conservative with advertising budgets, those in Latin America continue to buck the norm, increasing their expenditures by 13.1 percent (to $13.5 billion) for the January-June period. In Europe, ad spend increased in Norway, Switzerland, and Greece, while expenditures declined in all other countries in the region.
Nielsen Global AdView Pulse measures ad spending for TV, newspapers, magazines, radio, outdoor, cinema and Internet display advertising.