McGavern Guild Names Kevin Garrity As New President/CEO
October 22, 2013
McGavern Guild Media President/CEO Lisa Sirotka-Sonnenklar has exited the media rep firm, with the company's Board of Directors replacing her with new President/CEO Kevin Garrity. McGavern Guild owners Genesis Media Holdings made the change on Monday, and Genesis Media Chairman Shaun Newman said in a statement, "This move was necessary in order to better serve clients, drive innovations and new initiatives while focusing on improving client revenues. The change forms part of Genesis Media Holdings' growth plan."
Garrity joined Genesis Media over the summer, and was previously Regional National Sales Manager for the Northeast at Cumulus Media. Newman said of Garrity, "Kevin has a long track record in generating revenues for client stations and we believe he is the ideal person to lead McGavern Guild to its next level of growth. His familiarity with the firm and vast network of contacts will make this a seamless transition and enable McGavern Guild to continue to grow without skipping a beat."
Garrity commented, "I look forward to growing McGavern Guild by working closely with agencies and our client stations to develop marketing solutions that benefit advertisers and enhance revenue for our clients. McGavern Guild has a great history, a terrific team and an unlimited future."