According to multiple reports, Lyor Cohen is in talks with Google to help financially back his next music industry venture. The New York Post's sources say that Cohen has "quietly been building a talent management company and a music label," and has recently been in discussions with the online giant about an investment.
Sources confirmed the same information to Billboard.biz, which says Cohen has an agreement with Google and other investors to back his new venture. The company is likely to be distributed via WMG's Atlantic label.
The Post reports that former Warner Music President Todd Moskowitz is also on-board for Cohen's next project, while Billboard's sources say ex-WMG EVP Kevin Liles is involved as well.
Cohen's new venture is expected to be formally announced by the end of the year.