TagStation has released a new update on its blog about the NextRadio FM app for smartphone, revealing the latest data on its usage, as well as responding to some criticism. According to TagStation, NextRadio now has over 48,000 app downloads and an 84 percent retention rate. Over 4,400 FM radio stations have been tuned in to via the app from its users, up 20 percent from a month ago. And most notably, there have been over 17,000 hours of listening via NextRadio, or over one million minutes.
The blog also tackles two pieces of notable feedback that NextRadio has received from users. First off, complaints about either missing stations or a lack of content are addressed, with the response that "Quantity and quality of content will ultimately decide the adoption of FM in smartphones. It’s not enough to tell people that the content is coming. In the world of mobile apps, we have only one chance to make a first impression. We must give them compelling reasons to stay tuned the very first time they launch the app."
The second complaint answered is the use of headphones or a speaker as the FM antenna. In the post, the company says, "What we didn’t account for is that not everyone opening the app for the first time would understand that they are actually receiving an over-the-air FM broadcast. And even if that was understood, most weren’t aware of the hardware requirement. So we’ve changed the app’s messaging around the issue. From now on, in all future downloads and updates, when you try to tune without a headset plugged in, you’ll get an alert that explains why they’re necessary. It also explains that you can still output to speaker if you wish. Though it won’t solve everyone’s problem, we hope the attempt to educate will be well-received."