CCM+E Names Gary Larkin EVP Of Total Traffic And Weather Network
October 30, 2013
Clear Channel Media and Entertainment has announced that Gary Larkin has joined the company as EVP of TotalTraffic and Weather Network, effective immediately. Larkin will report to CCM+E Chairman/CEO John Hogan.
In his new role, Larkin will oversee all sales operations for Total Traffic and Weather Network, developing strategic plans for partners and advertisers by leveraging its network. He will work closely with Clear Channel's Market Presidents and Local Sales Managers across the country as well as the National Sales, Marketing and Partnerships team to incorporate the Total Traffic and Weather Network's platform. In addition, Larkin will also help with the design and development of the Total Traffic Network digital traffic app.
"Gary has a proven track record of driving revenue and achieving success in tough and demanding sales environments and will be a great leader for our Total Traffic and Weather Network sales division," said Hogan. "By working closely with our local and national sales teams, Gary will be able to seamlessly integrate the massive reach and unique assets of the Total Traffic and Weather Network's platform into our offerings for clients. We're very pleased to have him on board in such a key position and eager to put his experience, expertise and leadership to work."
"I am thrilled to be joining Clear Channel Media and Entertainment at such a transformational time. The opportunity to work with their first class executive team and lead one of their incredible assets like Total Traffic and Weather Network is something I am truly excited about," said Larkin. "TT and WN's dominant market position represents an amazing multiplatform opportunity for both national and local advertisers to reach a massive audience of captive consumers actively seeking out traffic and weather info throughout the day."
Larkin spent a significant portion of his career at FOX Sports Media Group, where he served as SVP of Digital Sales. During that time, Larkin was responsible for driving advertising revenue, strategy and growth for all FOX Sports digital properties. Larkin previously served as Senior Director of Sales for the Eastern Region at MSN, where he developed and led the company's largest regional sales team. Larkin's more than 25 years of industry experience also includes additional senior sales roles at CBS Interactive Media and Appssavvy.