One Direction Teams With Clear Channel For Midnight Memories Launch
October 31, 2013
Clear Channel Media and Entertainment is teaming up with One Direction for the One Direction iHeartRadio Album Release Party, to launch the British boy band's new album Midnight Memories, due out November 25. RyanSeacrest will host the event at the iHeartRadio Theater Los Angeles, Clear Channel's new music and events venue located at The Burbank Studios in Burbank.
The One Direction iHeartRadio Album Release Party will feature a live performance with One Direction as well as an intimate Q&A with Seacrest discussing the making and meaning of the upcoming album.
The event will air as a special 30-minute broadcast on more than 90 Clear Channel CHR stations around the country on Monday, November 25, at 6 p.m. PT. The One Direction iHeartRadio Album Release Party will also stream on November 25, at 9 p.m. ET for fans on Yahoo Screen (http://screen.yahoo.com/music) as part of a partnership with CCM+E to stream a series of live events. In addition, the party will be televised on The CW Network on December 9, at 9 p.m. ET.
"Our new iHeartRadio Theater is the perfect setting to give fans a once-in-a-lifetime intimate look at One Direction's highly anticipated album Midnight Memories," said Tom Poleman, CCM+E President of National Programming Platform. "Plus, for those that can't be in the room, the iHeartRadio Album Release Party allows the group's biggest fans to experience the event anywhere they are through Clear Channel's live radio broadcast, online or on TV."
One Direction's Niall Horan said, "We're really excited about the album release party with iHeartRadio. We're really proud of the album and can't wait to perform tracks from it. And what's more, we get to hang with Seacrest. It's going to be a great day!!"