Clear Channel Announces Multimedia Partnership With The New York Mets
November 4, 2013
The New York Mets and ClearChannel Media and Entertainment haveannounced a five-year multimedia marketing partnership. Clear Channel's 50,000-watt AM powerhouse 710 WOR will become the flagship radio station of the Mets, broadcasting Spring Training, regular season, and post season games as well as the team's pre- and post-game shows. Beyond broadcasting the games on WOR, the multifaceted strategic alliance includes Mets-related programming and promotion through all of Clear Channel's multi-platform media assets, including radio, digital, outdoor and music/entertainment events.
Key elements of the agreement between the Mets and CCM+E include:
Radio: The Mets will be marketed across all six Clear Channel-New York radio stations and will work with each station on custom promotional opportunities on air and during Mets home games at Citi Field. Clear Channel-New York radio stations include CHR WHTZ (Z100), Rhythmic CHR WKTU, AC WLTW (LITE FM), Classic Rock WAXQ (Q104.3), Urban WWPR (Power 105.1) and WOR 710 AM.
Digital: In addition to promotion on the stations, each station website and iHeartRadio will promote the Mets and Mets-related programming.
Outdoor: Clear Channel Outdoor's strategically located media inventory will also market the Mets and WOR relationship throughout the New York Metropolitan Area.
Music and Entertainment: The Mets and Clear Channel Media and Entertainment will work together to enhance in-game entertainment at Citi Field and jointly explore the production and promotion of top name concerts, festivals and large-scale entertainment events at Citi Field.
Community Outreach and Grass Roots: The Mets and Clear Channel Communities, the charitable arm of Clear Channel, will also jointly develop a number of outreach and grass roots programs to meet the needs of the communities they serve.
"This breakthrough partnership provides us with the ability to serve our loyal fans and attract a new generation of fans through Clear Channel's massive reach and ability to target key demographics across the New York market," said Mets COO Jeff Wilpon. "Our agreement delivers more promotion of the club to a broader audience than this franchise ever has had before with additional opportunities to advance our efforts to make Citi Field one of the leading sports and entertainment destinations in the country."
"WOR is a powerful, high potential complement to our existing New York brands, and it's an incredible opportunity for us to be able to bring the Mets programming to WOR's lineup and the rest of our New York cluster," said John Hogan, Chairman/CEO, Clear Channel and Entertainment. "We look at this investment not only as an opportunity to establish WOR as a destination to a broader audience, but to also to drive further awareness and growth of the Mets through our unique multiplatform capabilities and programming -- radio, digital, outdoor and live events."