Piper Jaffray To Track Pandora Vs. iTunes Radio Popularity Via Twitter
November 20, 2013

Investment bank & asset management firm Piper Jaffray announced yesterday it is launching a new, weekly analysis tweets about streaming music on Twitter to "measure the consumer sentiment trends between iTunes Radio and Pandora."

According to Marketwatch, Piper's Apple analyst Gene Munster said that while the current data only represents "a snapshot," eventually it should result in a clearer picture of consumers’ feelings about the two services. So far, Pandora is easily the leader, as Munster says the company's first tracking of Twitter sentiments shows Pandora has "a significant lead in terms of daily tweet activity about the service compared to iTunes Radio."

Piper found that consumers are tweeting about Pandora between 300,000 and 600,000 times a day, in contrast to fewer than 50,000 daily tweets about iTunes Radio.

"ITunes Radio is only a small part of the Apple story, [but] Pandora investors remain very focused on listenership trends," Munster told Marketwatch. Pandora recently reported 1.47 billion listening hours for October, up 18 percent from a year ago and more than eight percent from September.

Munster added that iTunes Radio "is largely irrelevant to the Apple story," as the company's revenue from iTunes Radio ads is not very significant. He also told Marketwatch he believes it is "highly unlikely" that Apple could build a streaming music service equal to Pandora, and even if the company did, it would only add less than one percent to Apple's projected 2014 revenue.

Breaking News
Beasley Media Group Names Justin Chase EVP/Programming
Beasley Media Group Appoints Buzz Knight To VP/Programming
October 25, 2016
John Garabedian Leaving Open House Party
The 4th Annual CBS RADIO “We Can Survive” Concert
Brooke & Jubal Joins WSHE/Chicago For Mornings
KWEE/Portland Adds Tino Cochino To Nights
October 24, 2016
CBS Radio Names Brian McHale SVP/Information Technology
Nielsen Announces Launch of National Television Out-Of-Home Measurement Service
The Atlantic Records New York Team Celebrates Charli XCX
October 20, 2016
CBS Radio Signs Michael Martin To Multi-Year Contract Renewal
SportsRadio 94WIP/Philly Adds Joe Decamra & Jon Ritchie To Middays
October 19, 2016
Frankie C Extends Agreement With KZHT/Salt Lake City
Voncile Anderson Named Beasley Director/NTR Sales In Tampa Bay
In Brief - October 19, 2016
October 18, 2016
Rob Stringer Promoted To CEO Of Sony Music Entertainment
iHeartMedia St. Louis Announces The Debut Of The New Alt 104.9
Entercom Agrees To Acquire Four Radio Stations In Charlotte From Beasley Broadcast Group
Ebro Returns To Portland
Townsquare Media Names John Roberts OM For Tyler-Longview, Texas
Jacobs Media & PRPD’s 8th Annual Public Radio Tech Survey Released
In Brief - October 18, 2016
October 17, 2016
WFLZ/Tampa Names Kruz Program Director
Republic Records Promotes Wendy Goldstein To Executive Vice President
Alpha Media Mankato Names Bob Rose Market Manager
Music News
Prince’s Paisley Park Approved to Open Permanently for Public Tours
Quick Hits: Jason Derulo, Alessia Cara, Hailee Steinfeld, Lady Gaga, Tove Lo
Kings of Leon Earn First #1 Album
Quick Hits: The Chainsmokers, Drake, Prince, Sting, Charlie Puth, The Decemberists, Dead or Alive
Quick Hits: Radiohead, Frank Ocean, A$AP Ferg
"Crash" Into Against Me!
Maroon 5 Closes The Top 40 and Hot AC Radio Panels Upon Impact
Jordan Fisher Will Make His Broadway Debut In Hamilton On November 22
Quick Hits: Kanye West, Eminem, Bruno Mars, Gwen Stefani
Pearl Jam, 2Pac & Depeche Mode Lead 2017 Rock Hall Nominees
Green Day Tops Billboard 200 For Their Third Time
Quick Hits: Liam Payne, Rock & Roll Hall Of Fame, Mother Love Bone
Quick Hits: Kings Of Leon, Elton John, Roger Waters
Maroon 5 Debuts New Single Featuring Kendrick Lamar
Louise Goffin To Perform Surprise Concert

Jon Zellner
EVP/Programming Operations

          Question Of
           The Week

Search FMQB.com
FMQB Member Login

Not a member yet?
Sign up Now!
Sign Up for Breaking News!
Enter FMQB E-Tracking!