Piper Jaffray To Track Pandora Vs. iTunes Radio Popularity Via Twitter
November 20, 2013

Investment bank & asset management firm Piper Jaffray announced yesterday it is launching a new, weekly analysis tweets about streaming music on Twitter to "measure the consumer sentiment trends between iTunes Radio and Pandora."

According to Marketwatch, Piper's Apple analyst Gene Munster said that while the current data only represents "a snapshot," eventually it should result in a clearer picture of consumers’ feelings about the two services. So far, Pandora is easily the leader, as Munster says the company's first tracking of Twitter sentiments shows Pandora has "a significant lead in terms of daily tweet activity about the service compared to iTunes Radio."

Piper found that consumers are tweeting about Pandora between 300,000 and 600,000 times a day, in contrast to fewer than 50,000 daily tweets about iTunes Radio.

"ITunes Radio is only a small part of the Apple story, [but] Pandora investors remain very focused on listenership trends," Munster told Marketwatch. Pandora recently reported 1.47 billion listening hours for October, up 18 percent from a year ago and more than eight percent from September.

Munster added that iTunes Radio "is largely irrelevant to the Apple story," as the company's revenue from iTunes Radio ads is not very significant. He also told Marketwatch he believes it is "highly unlikely" that Apple could build a streaming music service equal to Pandora, and even if the company did, it would only add less than one percent to Apple's projected 2014 revenue.




 
Breaking News
eQB NOW
The Week In Review: 1/26-1/30
Emmis-St. Louis Launches NOW96.3
Red Bull Records Partners With Sony Music For Worldwide Distribution
In Brief - January 30, 2015
January 29, 2015
Jim Lawson Expands Duties With iHeartMedia
Republic Records Promotes Brett Alperowitz To SVP/A&R, Casablanca Records
Univision Extends Contract Of President, CEO Randy Falco
In Brief - January 29, 2015
January 28, 2015
XAPPmedia, jâcapps Announce Partnership
Westwood One Ups Paul O’Malley To SVP Strategic Sales Partnerships
Entercom Rochester Promotes Emily Wild to Music Director/PM Drive At WPXY
SoundExchange Wraps Record-Setting Year With $773 Million In Payments To Recording Artists, Record Labels
WRWM-FM Introduces New Classic Hip Hop In Indianapolis
Sunday Night Slow Jams Heads to San Antonio, Cyprus and 12 New Affiliates
In Brief - January 28, 2015
January 27, 2015
Triton Digital, eXelate Develop First Streaming Audio Data Management Platform
SiriusXM Announces Sports And Entertainment Programming For Super Bowl Week
XL106.7/Orlando's Johnny Magic Gets His Revenge
In Brief - Jaunary 27, 2015
January 26, 2015
Joe Clair Returns To WPGC For Mornings
CBS Sports Radio To Broadcast Nearly 50 Hours Of Super Bowl Coverage
In Brief - January 26, 2015
January 23, 2015
eQB NOW
The Week In Review: 1/19-1/23
Music News
Katy Perry Has Big Plans For Super Bowl Halftime Show
The Week In Review: 1/26/-1/30
Quick Hits: Suge Knight, Jimmy Kimmel Live, Shakira, Passion Pit
More Artists Added to Grammy Week Celebrations
Quick Hits: Lil Wayne, Kanye West, Adam Lambert, Loudwire Music Festival, Ringo Starr, Brian Wilson
Fall Out Boy Earns Third Chart-Topper
Quick Hits: Lady Gaga & Tony Bennett, Blink-182, Juno Awards / MAGIC!, Airbourne
Barker, Hoppus Talk Status Of Blink-182
Quick Hits: Sam Smith / Tom Petty, Chris Brown, John Legend & Common, Forecastle Festival
Slipknot Prepares For Summer's Last Stand
ThinkSay Records Signs Recording Artist Matt White
Quick Hits: Blink-182, Faith No More, Death Cab For Cutie, U2, Jason Mraz, AWOLNATION
Paramore Announce Spring Theater "Events"
The Week In Review: 1/19/-1/23
Quick Hits: Kanye West, The Black Keys, Rush, Nick Jonas
FMQB NOW

Jacent Jackson, PD
KITS/San Francisco

Advertisement:
Search FMQB.com
Advertisements:
FMQB Member Login
Email:
Pass:

Save
Not a member yet?
Sign up Now!
Sign Up for Breaking News!
Enter FMQB E-Tracking!