Wednesday, April 23, 2014
Advertisement:
What is RSS/XML?
Subscribe to FMQB News.

Kassof Study Examines Millennials' Thoughts On Radio Competitors
November 21, 2013

Mark Kassof & Co. have released data this week examining Millennials' thoughts on FM and AM radio, and today concludes the series with a look at digital competitors# Kassof asked 303 online respondents ages 13-34 their opinions on Pandora, SiriusXM, iHeartRadio and iTunes Radio#

Pandora scored the most positive reactions, with 39 percent saying they "love it" (compared to 37 percent "loving" FM radio), while 26 percent "like it." Kassof notes that "Pandora does have a higher percentage that donít know [how they feel] (10 percent versus FMís 1 percent) but then, FM has a many-decades 'head start!' Given its lower awareness, the fact that four in ten Millennials love Pandora is very impressive."

For SiriusXM, 26 percent said they "love it" and 22 percent "like it." However, 19 percent said they "don't know" how they feel, which Kassof says is "understandable, since it requires a paid subscription (or a new car)."

iHeartRadio and iTunes Radio scored almost identically, with 19 percent saying they "love" Clear Channel's digital service and 22 percent that "like it," as 21 percent "don't know." Apple's iTunes Radio had 18 percent "love it" and 24 percent "like it," as 18 percent "don't know." Kassof notes that :iTunes Radio performs as well as iHeart ó which has been around longer ó seems impressive. But it just may be that some respondents arenít distinguishing between iTunes Radio (which is new) and iTunes (which isnít)."

Kassof compared the data from all these categories, scoring on scale of 1 ("hate") - 5 ("love"), with FM Radio and Pandora tying with a 4.1 score. SiriusXM scored 3.8, followed by iHeartRadio with 3.7, iTunes Radio with 3.6 and AM Radio ranked last with a 3.1

Kassof concludes from this data that "Millennials feel just as positively, on average, about Pandora as FM. Whether you see this as good news or bad news depends on your perspectiveÖ If you (like me) are a 'radio veteran' who canít possibly see how Pandora could compare to 'real' radio, it hopefully makes you (and me) sit up and realize that Pandora is a serious challenger. On the other hand, if youíre a Millennial yourself, you just might think: 'Yeah, what did you expect???'"




 
Breaking News
CCM+E Announces New iHeartRadio Networks
Emmis Announces Investment in Funkmaster Flex
In Brief - April 22, 2014
FMQB FYI... Links You Should Know About
April 21, 2014
Major Labels Sue Pandora Over Pre-1972 Songs
NBC And Clear Channel Celebrate Music's Biggest Stars At First Ever iHeartRadio Music Awards
Tanch Named Afternoon Host and APD At KHTP/Seattle
In Brief - April 21, 2014
April 17, 2014
Report: Two-Thirds See Radio As Local
L & L And Alpha Merge As Alpha Media
In Brief - April 17, 2014
FMQB FYI... Links You Should Know About
April 16, 2014
BIA/Kelsey Says "The Internet Radio Revolution Has Arrived"
In Brief - April 16, 2014
April 15, 2014
Alan Chartrand Named Market President For CCM+E-Boston
CBS Radio New York SVP Market Manager Don Bouloukos To Retire
In Brief - April 15, 2014
April 14, 2014
CCM+E Research Report: The Power of Personality
In Brief - April 14, 2014
April 11, 2014
The Week In Review: 4/7-4/11
eQB NOW
Major Labels Sue Megaupload
In Brief - April 11, 2014
FMQB FYI... Links You Should Know About
Music News
Eminem, Pearl Jam & Outkast To Headline ACL Music Festival
FMQB Photo Pass: Christina Perri
Quick Hits: Lorde, Kings of Leon, Katy Perry, Jack White, Outkast
More Surprises At Coachella's Second Weekend
Quick Hits: Miley Cyrus, Prince, Gwen Stefani, Christina Aguilera, Guns N' Roses, Foo Fighters, Little Mix, Broken Bells, Maxwell
Prince And Warner Bros. Records Unveil New Partnership
Grohl & Novoselic Talk Nirvana's Hall Of Fame Night
Quick Hits: Coldplay, Forbes' wealthiest rappers, American Idol, Beck, The Whigs
AC/DC Will "Continue To Make Music"
Frozen Soundtrack Still Rock Solid In Sales
Quick Hits: Miley Cyrus, Jay Z & Beyonce, Made In America festival, Paul McCartney, The Who, Golden Gods Awards
Is AC/DC Really Retiring?
Quick Hits: Nirvana, Imagine Dragons, 2 Chainz, Muse, The Rolling Stones
Coachella Boasts Star-Studded Cameos In Weekend One
Quick Hits: Ed Sheeran, Lana Del Rey, Smashing Pumpkins, Janelle MonŠe & Kimbra
FMQB NOW

Nick Petropoulos
Glassnote Entertainment
Group

Advertisement:
Search FMQB.com
Advertisements:
FMQB Member Login
Email:
Pass:

Save
Not a member yet?
Sign up Now!
Sign Up for Breaking News!
Enter FMQB E-Tracking!