CBS Radio Names Alan Blum VP Of Branded Content Solutions
December 2, 2013
CBS Radio announces that Alan Blum will take on the newly-created position of Vice President, Branded Content Solutions. Blum will report to Rich Lobel, EVP/CMO, Altitude Group, a team of local engagement experts tasked with helping Fortune 500 brands connect with consumers using CBS Radio and CBS Television Stations along with their digital properties, as well as CBSís outdoor assets. The appointment is effective immediately.
In this role, Blum will work directly with the nationís leading marketers to develop cross-platform programs that build brand awareness and favorability for advertisers. He will identify unique and engaging ways to introduce clients into a range of broadcast and digital programming, as well as out of home media.
"Local marketing is rapidly becoming the Ďnew black,í and given Alanís considerable agency and branded content experience, he is the ideal partner to have as we enhance our commitment to delivering world class solutions to clients who want to own the local market landscape," said Lobel. "He has a fresh perspective in looking at marketing solutions from a consumer point of view, and can see opportunities that have a chance to become sensational."
Blum joins CBS Radio from Re:Vision, a NYC-based advertising agency he founded in 1993, and where he also served as President/Executive Creative Director.