Jennifer Morelli Named CBS Radio VP Of Integrated Marketing
December 2, 2013
Jennifer Morelli has been named Vice President of Integrated Marketing for CBS Radio. The announcement was made today by Michael Weiss, CBS Radio President of Sales. Morelli has served as Director, Integrated Marketing and Events for CBS Radio-Chicago since 2011, leading the non-traditional sales efforts for the six station cluster. The appointment is effective immediately.
Morelli will serve as the division’s liaison, directing non-traditional sponsorship revenue generation from local and national clients. She will be responsible for the development and management of advertiser programs and campaigns that provide targeted brand interaction with consumers and support CBS Radio's growing event and live experience business.
"Jennifer has taken on roles of increasing responsibility during her tenure at CBS Radio and is well prepared to take on this leadership position for the division," said Weiss. "She has demonstrated the ability to create opportunities for clients that go beyond conventional advertising and branding methods. We look forward to her contributions as we continue to increase our live event offerings."
Morelli joined CBS Radio in 2009 as Integrated Marketing Manager for the division’s stations in Houston. Prior to that, Morelli was with Emmis Communications-Austin as sales promotion director (2000-01, and 2002-09), and GSM (2001-02). Morelli began her career in radio at Quad City Radio Group/Sconnix Broadcasting in Davenport, Iowa in 1997 as an account executive.