Pandora Reports Its November 2013 Listening Metrics
December 4, 2013
Pandora has released its own, monthly listenership metrics for the month of November. Listener hours for Pandora last month were 1.49 billion, an increase of 18 percent from 1.27 billion during November of 2012, and up from 1.47 billion in October.
Pandora also says its share of total U.S. radio listening in November was 8.44 percent, an increase from 7.17 percent at the same time last year, and up from 8.06 percent in October of 2013.
Active listeners to Pandora reached 72.4 million at the end of November 2013, an increase of 16 percent from 62.4 million during November of 2012. Pandora had 70.9 million active users in October, which was a drop-off from its September total of active listeners.