Jeff Sottolano Promoted To CBS Radio Director Of Programming
December 11, 2013
Jeff Sottolano has been named Director of Programming at CBS Radio, it was announced today by Chris Oliviero, CBS Radio EVP of Programming. The appointment is effective on Thursday, January 2, 2014 with the position being based in New York. Sottolano currently serves as PD of Sports Talker WIP-AM/FM in Philadelphia.
"Jeff has consistently and successfully answered every challenge he’s faced during his career at CBS Radio," said Oliviero. "With such diverse format experience and a respected reputation, both in and outside our company, I have no doubt he is ready to tackle this exciting and critical next chapter. Jeff will be a great complement to our corporate programming team."
Sottolano will support PDs in 27 major markets to further drive ratings growth at CBS Radio's 126 stations. He will focus on identifying and recruiting on-air talent, both established and up-and-coming, as well as seek out new format opportunities. Additionally, Sottolano will maintain on-going communications with external industry and charitable organizations, and work closely with the division’s digital media business to ensure a seamless cross-platform product and brand experience.
Sottolano began his career at CBS Radio in 2001 when he joined WZNE/Rochester, NY as an intern. He was named Promotions Director in 2002, and two years later was promoted to PD/On-Air Personality. In 2006, Sottolano transferred to WYSP/Philadelphia where he assumed a variety of programming and marketing roles during his tenure, including PD in 2008. He assumed programming oversight of WIP in 2011 when the AM sports station premiered a simulcast on WYSP as SportsRadio 94WIP. The two stations currently broadcast local and national programming with CBS Sports Radio featured on 610AM. In addition, Sottolano created the programming lineup of Phillies 24/7 on CBS Radio’s WOGL-HD4, the first ever HD multicast station dedicated to a MLB team, and works closely with the local Philadelphia stations’ digital assets.