Clear Channel Announces New Automotive Integrations For iHeartRadio
January 6, 2014
Clear Channel Media and Entertainment has announced further expansion of iHeartRadio, with integrations in new JaguarLand Rover, Volvo and Kia vehicles. In addition to these original equipment manufacturers (OEMs), iHeartRadio will also be available via platform solution provider Bosch.
According to an announcement from CCM+E, iHeartRadio's auto integrations "are designed to utilize simple, made-for-driving features that safely communicate only the most essential information for the best possible iHeartRadio experience. The application includes large text and touch targets, intuitive menu functions that incorporate the current habits of car radio users, and an interface designed to reduce distracting light during nighttime driving."
In 2014, Jaguar Land Rover vehicles equipped with Bosch SoftTec's InControl Apps platform, Volvo vehicles equipped with the Sensus Connect infotainment solution and Kia vehicles with UVO will have access to iHeartRadio. Drivers will also be able to access iHeartRadio's newest feature, iHeartRadio Talk, plus a variety of other iHeartRadio features will be accessible in-dash, including thumbs up/thumbs down, station scan and its signature music discovery tuner.
In addition to the new OEM integrations, Clear Channel is furthering its innovation in the automotive space by working with leading platform solution provider Bosch SoftTec; Bosch's specialists in automotive software, connected services and smartphone solutions; to extend iHeartRadio's in-vehicle reach with support for cross-OEM platforms.
"Radio is the original mobile, in-car entertainment feature," said Brian Lakamp, President of Digital for Clear Channel Media and Entertainment. "With the new advancements in automotive infotainment systems, Clear Channel is able to extend the reach of our radio stations to even more listeners. We're extremely pleased to work with Jaguar Land Rover, Volvo and Kia to bring iHeartRadio to their dashboards, as well as be available in Bosch's deeper extension into consumer-facing functionality -- providing even more listeners with the products and services they expect no matter where they are and no matter where they drive."