Pandora Announces Its December 2013 Listening Metrics
January 6, 2014
Pandora has released its own, monthly listenership metrics for December 2013. Listener hours for Pandora last month were 1.58 billion, an increase of 13 percent from 1.38 billion in December of 2012 and an increase from 1.49 billion in November.
Pandora also says its share of total U.S. radio listening in December was 8.6 percent, an increase from 7.58 percent in December the previous year, and also up from 8.44 percent in November of 2013.
Active listeners to Pandora reached 76.2 million at the end of December, a 13 percent jump from 67.1 million in December 2013. Pandora reported 72.4 million active users at the end of November of 2013.