Pittman Says Clear Channel Wants To Be "Everywhere"
January 8, 2014

Clear Channel Chairman/CEO Bob Pittman sat down for an interview with CNBC while at the CES event in Las Vegas, discussing the company's increasing reach. Pittman said, "we want to be everywhere, just as if you're selling Coca Cola, you like to be at the checkout counter and on the soft drink counter, you would like to be on the end aisle cap. Same with us."

Pittman added that Clear Channel is now "in all the major" automobiles, saying, "These are sort of the additional ones we have done because it's more shelf space. By the way, we, because all of our radio stations also exist on broadcast radio, we are already in every car, about 278 million cars, so when you get to the 11 million for Internet, by the way, we're on SiriusXM with KISS FM and Z100."

He also discussed Clear Channel's recent licensing deals with record labels as well, saying, "What we're really doing is, that's probably one of our most important strategic relationships, the music business. We're the free advertising forum. we're their most strategic relationship. Yet we didn't have a regularized relationship, it was very ad hoc. What industry would do that? So this was really about saying, what are all the things we do together? What are all the things we need each other for? Let's do a long-term contract, let's lay it all out and let's do a contractual relationship. ... there is always a way. The give and takes make it work. I think it makes it work for us both. It's a better way to run the business."

You can watch the entire interview with Pittman below:




 
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Mike McVay
SVP/Content & Programming
Cumulus Media

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