CCM+E Announces The iHeartRadio Album Preview with Bruce Springsteen
January 14, 2014
Clear Channel Music And Entertainment announced today a one hour special programming event: The iHeartRadio Album Preview with Bruce Springsteen, which will air exclusively on 100 of Clear Channel's Classic Rock and Adult Album Alternative (AAA) stations nationwide tonight (1/14) at 9pm ET/PT. This also marks the day that Springsteen releases his 18th studio album, High Hopes, on Columbia Records.
Hosted by Clear Channel's Jim Kerr, the iHeartRadio Album Preview will feature an intimate conversation with Springsteen discussing the story behind the making of 'High Hopes' and the songwriting for the new album.
"Bruce is a music legend, and this is a rare opportunity for millions of his fans across America to hear firsthand how "High Hopes" was made and the stories behind the songs from his new album," said John Sykes, President of Clear Channel Entertainment Enterprises. "These are some of Bruce's finest songs and we want to help spread the word."
The iHeartRadio Album Preview with Bruce Springsteen multi-platform campaign will also include an Artist Integration Program and incorporate a combination of on-air and digital content including a series of custom created spots which will run across Clear Channel's network of Classic Rock, News/Talk and AAA stations for two weeks. In addition, on January 14, all participating stations and Bruce Springsteen's iHeartRadio Custom Station page will feature new music off the High Hopes album from Columbia Records throughout the day to build anticipation for the Album Preview that evening. Station sites will include links to buy the album on Amazon.com.