Southern California Broadcasters Association Introduces Record Breaking Traffic Data
January 15, 2014

The Southern California Broadcasters Association (SCBA) announced today new traffic data developed in cooperation with the Southern California Association of Governments (SCAG) and the California Household Travel Survey. (CHTS) The data reveals a record breaking 16.5 million vehicle trips are being made each weekday from 2:00 P.M.-7:00 P.M. in the Southern California Region. That region includes Los Angeles, Riverside, San Bernardino, Ventura, and Imperial counties. Vehicle trips are described as origin-destination driving and were then aggregated for average weekday by hour for the entire region.

“This level of hourly driving activity dramatically showcases the immense mobility and density of Southern California driving habits and the critical role that driving has in our daily lives, hour by hour,” states SCBA President Thom Callahan. “Southern California is a massive car-driving region with our driving population making multiple vehicle trips throughout the working week. Our region’s astounding amount of daily vehicle trips exceeds the entire populations of most West Coast metro areas including San Francisco, Seattle, and Sacramento, as well as multiple state populations including Illinois.”

The traffic data results are good news for any advertiser looking to secure a captive audience and for knowing that Radio is the primary source of information and entertainment to millions of Southern California drivers.

“This critical data takes on increased urgency as advertisers wrestle with the best ways to invest their media budgets,” said Callahan. “The case for Radio advertising has never been stronger and this data offers 16.5 million compelling reasons why Southern California Radio is the solution for any advertiser.”

He adds, “Advertisers needing to build brands, market share, and increase sales can look confidently at the captured commercial environment offered within the enormous, daily vehicle trips that are a substantial part of Southern California Radio.”




 
Breaking News
eQB NOW
KIIS FM Announces Wango Tango 2015 Line-Up
In Brief - March 27, 2015
March 26, 2015
Rock 'n' Roll Marathon Series Teams Up With iHeartMedia
Big D Named New APD/Morning Show Personality At KPLV
Triton Digital To Integrate Live Audio Broadcast Ads For MLBAM
Sinclair Broadcast Group Launches Digital Ventures Group
WERO Taps Robyn Banks For Nights
In Brief - March 26, 2015
March 25, 2015
Kannon Named Morning Host At KVIL
NAB Show Presents "Cocktails And Conversation" With Mel Karmazin
Sunday Night Slow Jams Expands Operations Team
The Orchard Acquires RoyaltyShare, Makes Strategic Investment In Korrect
In Brief - March 25, 2015
March 24, 2015
Joseph Robinson Named President Of iHeartMedia Ventures Group
Jeff Zuchowski Promoted To VP/Industry Relations At Pandora
CBS Announces New Agreement With CBS News President David Rhodes
In Brief - March 24, 2015
March 23, 2015
jâcapps V4 Platform Certified By Nielsen For Digital Audio Measurement
It's Official: Mancow To Host Mornings On The Loop
In Brief - March 23, 2015
March 20, 2015
eQB NOW
Sony Music To Purchase Remaining Interest In The Orchard
Viggle Receives Proposal From Robert F.X. Sillerman To Acquire 25% Interest In Company’s Wetpaint Business
In Brief - March 20, 2015
Music News
Zayn Malik Discusses Exit From One Direction
Quick Hits: NCAA March Madness Festival, George Ezra, Saturday Night Live, Ozzy Osbourne, Duran Duran
Pitbull's Globalization Spreads To SiriusXM
Quick Hits: Rihanna, AWOLNATION, Three Days Grace, Zendaya & Radio Disney Music Awards, Bonnaroo, Audiotopsy
McCartney, Metallica To Headline Lollapalooza 2015
Zayn Malik Leaves One Direction
Kendrick Lamar Debuts Atop The Billboard 200
Quick Hits: Van Halen, Britney Spears / Iggy Azalea, A$AP Rocky, The Library of Congress
Lineup Announced for iHeartRadio Country Festival
Quick Hits: Outside Lands Festival, Milwaukee Summerfest, Taylor Swift, Sloss Music & Arts Fest, Justin Bieber, Skylar Grey with Kid Ink and Travis Barker, Elvis Costello
Jason Derulo Single Sets Radio Record
Quick Hits: Death Cab For Cutie, Nate Ruess, Black Sabbath, Juicy J, Built To Spill, John Fogerty
Pharrell Calls "Blurred Lines" Verdict a "Handicap" to Art
Quick Hits: Kurt Cobain, Fleetwood Mac, Chic, Twisted Sister
Quick Hits: Zayn Malik / One Direction, Snoop Dogg, Iggy Azalea & Britney Spears, Osheaga Music Festival
FMQB NOW

Pat Paxton
Pres. of Programming
Entercom

Advertisement:
Search FMQB.com
Advertisements:
FMQB Member Login
Email:
Pass:

Save
Not a member yet?
Sign up Now!
Sign Up for Breaking News!
Enter FMQB E-Tracking!