Southern California Broadcasters Association Introduces Record Breaking Traffic Data
January 15, 2014

The Southern California Broadcasters Association (SCBA) announced today new traffic data developed in cooperation with the Southern California Association of Governments (SCAG) and the California Household Travel Survey. (CHTS) The data reveals a record breaking 16.5 million vehicle trips are being made each weekday from 2:00 P.M.-7:00 P.M. in the Southern California Region. That region includes Los Angeles, Riverside, San Bernardino, Ventura, and Imperial counties. Vehicle trips are described as origin-destination driving and were then aggregated for average weekday by hour for the entire region.

“This level of hourly driving activity dramatically showcases the immense mobility and density of Southern California driving habits and the critical role that driving has in our daily lives, hour by hour,” states SCBA President Thom Callahan. “Southern California is a massive car-driving region with our driving population making multiple vehicle trips throughout the working week. Our region’s astounding amount of daily vehicle trips exceeds the entire populations of most West Coast metro areas including San Francisco, Seattle, and Sacramento, as well as multiple state populations including Illinois.”

The traffic data results are good news for any advertiser looking to secure a captive audience and for knowing that Radio is the primary source of information and entertainment to millions of Southern California drivers.

“This critical data takes on increased urgency as advertisers wrestle with the best ways to invest their media budgets,” said Callahan. “The case for Radio advertising has never been stronger and this data offers 16.5 million compelling reasons why Southern California Radio is the solution for any advertiser.”

He adds, “Advertisers needing to build brands, market share, and increase sales can look confidently at the captured commercial environment offered within the enormous, daily vehicle trips that are a substantial part of Southern California Radio.”




 
Breaking News
iHeartMedia Names Tony Banks Director of Talent Development for Central Division
Elvis Duran To Receive Star On The Hollywood Walk Of Fame
WMGC/Detroit Pulls The Plug On Sports Talk
In Brief - June 29, 2016
June 28, 2016
jâcapps Cracks The Connected Car Code For Radio
ABC Radio, SLS Las Vegas & Skyview Networks Announce Strategic Sales & Radio Programming Relationship
WLTW/New York Celebrates Broadway This Summer At 106.7 LITE FM’s Broadway in Bryant Park 2016
CBS Radio Grabs Its Share of Gracie Awards
WXPN/Philadelphia Reaches A Milestone 30,000 Members
June 27, 2016
iHeartMedia-Columbia Names Jonathan Reed Program Director At WNOK
Hilary Returns to 91X/San Diego
Greater Media Restructuring Leads to Layoffs
June 24, 2016
European Music Industry Reacts to "Brexit"
iHeartMedia-Nashville Names Morgan Huelsman Digital PD
In Brief - June 24, 2016
June 23, 2016
Republic Records Names Dan Cohen As VP/Marketing
WMMR/Philadelphia's 11th Annual I Bleed For Preston & Steve Blood Drive Hailed A Big Success
CBS Radio's Lisa Dent, Tim Roberts & Mick Anselmo Honored By Country Radio Hall Of Fame
June 22, 2016
Cumulus Media Appoints John Abbot as Chief Financial Officer
iHeartMedia Cannes Event With Ryan Seacrest And Usher
Berlin School & iHeartMedia Announce Return Of 'Leadership in Audio Innovation' Scholarship Competition
iHeartMedia/St. Louis Announces Launch Of Pride Radio St. Louis
June 21, 2016
Community Broadcasters Purchase Florida Stations From Apex Broadcasting
jâcapps to Host Webinar on Understanding the Connected Car
Music News
Does It Inspire You?
Quick Hits: Scotty Moore, Rihanna, Democratic National Convention, Hollywood Walk of Fame
Jennifer Hudson Signs With Epic Records
Quick Hits: Pink Floyd, Riot Fest
BET Awards Honor Prince, Get Political
Drake Still at #1, Chili Peppers Debut at #2
Kelly Clarkson Signs Worldwide Deal With Atlantic Records
Quick Hits: Bernie Worrell, Rihanna, Aerosmith, Kennedy Center Honors, Ralph Stanley
Led Zeppelin Wins Copyright Trial
Quick Hits: Kanye West, The BET Awards
Kanye West, The Weeknd + more to play The Meadows Music and Arts Festival
Quick Hits: Music Midtown festival, Drake, Chance the Rapper. Outta This World concert, Maynard James Keenan
Nick Jonas Debuts at #2, Drake Still Tops Billboard 200
Quick Hits: Made In America festival, Drake, Rita Ora, P.M. Dawn, Grouplove, The Beatles
Quick Hits: Guns N' Roses, Christina Aguilera, Meat Loaf, Suicide Squad soundtrack
FMQB NOW

Brad Savage, PD
WAPS/Akron

Advertisement:
Search FMQB.com
Advertisements:
FMQB Member Login
Email:
Pass:

Save
Not a member yet?
Sign up Now!
Sign Up for Breaking News!
Enter FMQB E-Tracking!