Southern California Broadcasters Association Introduces Record Breaking Traffic Data
January 15, 2014

The Southern California Broadcasters Association (SCBA) announced today new traffic data developed in cooperation with the Southern California Association of Governments (SCAG) and the California Household Travel Survey. (CHTS) The data reveals a record breaking 16.5 million vehicle trips are being made each weekday from 2:00 P.M.-7:00 P.M. in the Southern California Region. That region includes Los Angeles, Riverside, San Bernardino, Ventura, and Imperial counties. Vehicle trips are described as origin-destination driving and were then aggregated for average weekday by hour for the entire region.

“This level of hourly driving activity dramatically showcases the immense mobility and density of Southern California driving habits and the critical role that driving has in our daily lives, hour by hour,” states SCBA President Thom Callahan. “Southern California is a massive car-driving region with our driving population making multiple vehicle trips throughout the working week. Our region’s astounding amount of daily vehicle trips exceeds the entire populations of most West Coast metro areas including San Francisco, Seattle, and Sacramento, as well as multiple state populations including Illinois.”

The traffic data results are good news for any advertiser looking to secure a captive audience and for knowing that Radio is the primary source of information and entertainment to millions of Southern California drivers.

“This critical data takes on increased urgency as advertisers wrestle with the best ways to invest their media budgets,” said Callahan. “The case for Radio advertising has never been stronger and this data offers 16.5 million compelling reasons why Southern California Radio is the solution for any advertiser.”

He adds, “Advertisers needing to build brands, market share, and increase sales can look confidently at the captured commercial environment offered within the enormous, daily vehicle trips that are a substantial part of Southern California Radio.”




 
Breaking News
Jonathan Shuford Named PD at Nashville’s 107.5 THE RIVER
Entercom Promotes Louise "Weezie" Kramer To Chief Operating Officer
Cox Media Group Miami Names Jill Strada Director of Branding & Programming For WEDR & WFLC
Lori Lewis Joins Cumulus As VP Of Social Media
Saga Communications Reports 1st Quarter 2015 Results
Jared Aman Named MD At KINK
Entercom Adds David Levy To Its Board of Directors
Music Industry Reunion Volume 3
In Brief - May 5, 2015
May 4, 2015
Entercom Communications Corp. Reports First Quarter Results
iHeartMedia Seattle Names Russell Robertson SVP/Sales
Entercom Austin Taps Stephanie Callihan As VP/GM
Tom Hoyt Appointed GM of Salem Media's Louisville Cluster
Billboard's Top 10 Most Powerful Pop Programmers
Five Appointed To NAB Radio Board
NAB Opens 2015 Marconi Radio Awards Nomination Window
In Brief - May 4, 2015
May 1, 2015
Vevo Announces New CEO, Original Programming And Tentpole Events
Radio One, Inc. Reports First Quarter Results
Scott Lindy Joins Cumulus As PD Of WFMS/Indianapolis
Shazam, Google Provide Android Users With Hands-Free Music Discovery
In Brief - May 1, 2015
April 30, 2015
iHeartMedia, Inc. Reports Results for 2015 First Quarter
Republic Records Dominates Top 40 Scoring 6 Spots In Top 10
Chris Sargent Named PD At KJR-FM/Seattle
WBTP/Tampa Appoints Mychal Maguire PD
jâcapps Named One Of "Michigan 50 Companies To Watch"
Music News
Foo Fighters, Drake Top Austin City Limits
Quick Hits: Sam Smith, Mariah Carey, Britney Spears
Quick Hits: Kanye West, Kurt Cobain, My Morning Jacket, Miguel, Finding Neverland album, Sia, Lockn' Festival
Bono Still Recovering As U2 Prep For Tour
Quick Hits: Ben E. King, "Uptown Funk," Prince, Van Halen, Vance Joy, Enrique Iglesias
Meghan Trainor, J. Lo Join Jason Derulo LP
Quick Hits: U2, Diddy, Bumbershoot, Sonic Boom and X-Fest, Gregg Allman
Alabama Shakes Debut At #1 On Billboard 200
Quick Hits: Landmark Music Festival, Jay Z / Tidal, Paramore, Milky Chance / X Ambassadors, Eric Hutchinson, The Kingsmen
Ozzy: Black Sabbath Farewell Coming In 2016
Quick Hits: One Direction, Mumford & Sons, Sam Smith, Deftones, Gary Clark, Jr., Andrew W.K., Ben Lee
Jay Z: "Tidal Is Doing Just Fine"
Quick Hits: Radio Disney Music Awards, David Guetta, Amy Winehouse, D'Angelo, Billy Corgan
Black Keys' Dan Auerbach Announces New Solo Project
The Week In Review: 4/20-4/24
FMQB NOW

Rick Cummings
Emmis Pres.
of Programming

Advertisement:
Search FMQB.com
Advertisements:
FMQB Member Login
Email:
Pass:

Save
Not a member yet?
Sign up Now!
Sign Up for Breaking News!
Enter FMQB E-Tracking!