HOT 97 To Be Part Of The New Music Streaming Service From Beats Music
January 16, 2014
Emmis' Hip Hop and R&B HOT 97/New York joins Beats Music, the new music streaming service which brings fans and music lovers an unparalleled personalized and curated listening experience that answers two important questions: “What should I listen to?” and “what song comes next?” HOT 97 and their Los Angeles sister station, Power 106, will be the exclusive Hip Hop radio stations for the platform’s launch, curating a series of Beats Music playlists on behalf of the station's world-famous DJs and iconic Hip Hop brands.
“HOT 97 is always looking for new and innovative ways to interact with our listeners all over the world," says HOT 97 VP of Programming, Ebro Darden. "We’re excited to have this opportunity to partner with Beats Music and bring our music and brand via a new way of streaming. On January 21, make sure you check out ‘The Tunnel’ playlist!”
“Beats Music combines the emotion only a human created playlist can give you with the best personalization technology can deliver,” said Ian Rogers, Beats Music CEO. “With this you get not just the music experience only a talented DJ or music expert can deliver, but also the right one for you right now."
HOT 97 and Power 106 join some of the biggest brands in music, including Rolling Stone and Pitchfork, and all major record labels to contribute more than 20 million songs for users to choose from to create their own personal listening experiences. Through extensive research and studying music trends, HOT 97 has created amazing playlists for music lovers to enjoy. Beginning January 21, 2014, Beats Music will be available on all iOS, Android and Windows phones, as well as online, for a $9.99 monthly subscription fee.