Shazam, the world’s leading media engagement company, today released its prediction of the artists that will win key Grammy categories when the 56th Annual Grammy Awards is broadcast this Sunday. Shazam also unveiled a new Timeline feature for the awards broadcast. This is the third year the Grammy broadcast will be Shazam-enabled to give music fans exclusive content around the artists they love.
Last year, Shazam was recognized by the industry for being a reliable barometer for predicting Grammy winners, by accurately predicting three out of the four leading categories. This year, Shazam looked at activity around seven key categories - Record of the Year, Album of the Year, Song of the Year, Best New Artist, Best Dance/Electronica Album, Best Country Album and Best Rap Album. The Shazam music team looked at the total activity around each of these artists and as a percentage of the total activity for the category and made the following predictions:
Record of the Year: Robin Thicke feat. T.I. and Pharrell, “Blurred Lines” – 5.4M Shazams (31% of the category) Album of the Year: Macklemore & Ryan Lewis, “The Heist” – 11.4M Shazams (48% of the category) Song of the Year: P!nk feat. Nate Ruess, “Just Give Me a Reason” – 4.3M Shazams (31% of the category) Best New Artist: Macklemore & Ryan Lewis (56% of the category) Best Dance/Electronica Album: Calvin Harris, “18 Months” – 5M Shazams (59% of the category) Best Country Album: Taylor Swift, “Red” – 4.3M Shazams (40% of the category) Best Rap Album: Macklemore & Ryan Lewis, “The Heist” (42% of the category)
“Shazam data provides a quantitative way to identify breaking artists as well as measure well-known artists songs,” said Peter Szabo, Head of Music. “When people use the Shazam app to learn more about a song, it tells you more than just radio airplay information can – it shows you intent. Plus, because Shazam makes it easy for people to buy that track at the moment at the point of discovery it also makes it a proven driver of sales and chart positions.”
When people Shazam the Grammys broadcast, they can keep up with all the performers and nominees as well as access exclusive content like contests and free downloads.