Beats Music Launches
January 21, 2014

Untitled Document


Beats Music, which made a name for itself in the headphone market, officially launched its music subscription service on Tuesday (1/21). The names behind this new music subscription service include Jimmy Iovine and Trent Reznor, among others. The service will now compete with existing services including Pandora, Spotify, RDIO, Rhapsody and Apple iTunes Radio.

Beats Music explains its music experience in detail on their blog at www.beatsmusic.com.

"We're digital music consumers, too, and have used every service on the scene. But a feeling kept nagging at us — these aren't actually 'services,' they're 'servers.' Lots of ways to access music, but we noticed they provided little more than access to a catalog — we still found music from trusted human sources, from friends to magazines to DJs," the blog explains.

Beats Music sets out to find the right people help deliver their vision: "We pulled together our personal heroes across the genres. Veteran radio programmer Julie Pilat leads our Music team with Global Head of Programming and Editorial Scott Plagenhoef (formerly Pitchfork) overseeing our programmers including Carl Chery (formerly XXL), Suzy Cole (formerly WRIF), Arjan Writes (www.arjanwrites.com), Mason Williams (formerly Rhino Records), Fuzzy Fantabulous (formerly Power 106), Ken Tucker (formerly Country Weekly), Jerry Pullés (formerly Latino 96.3). They work with tons of music experts to cover a huge spectrum of music, making sure the catalog is great for music fans (goodbye catalog spam) and you're always stocked with great listening choices. We also invited in our favorite trusted sources — Pitchfork, Rolling Stone, Grand Ole Opry, Downbeat, DJ Mag, Hot 97/Power 106, Naxos, and many others — and built them right into the app, on mobile, no plugin required."

Beats Music also details its price structure, including how you can try their service for free.

"Everyone can try the entire service for free. If you like it, it's $9.99/month for unlimited streaming, downloading from the catalog of more than 20 million songs, but more importantly all the incredible curation delivered to your phone every day. AT&T customers, we have something very special for you: try Beats Music free for 90 days with your AT&T Family Plan then get Beats Music for your entire family — up to five people and ten devices — for $14.99/month. $50 in value for $14.99. More music in your family equals more joy."



 
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Nicki Farag,
SVP of Promotion,
Def Jam Recordings

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