WestwoodOne & The Recording Academy Offer Exclusive “Backstage at the GRAMMYs”
January 23, 2014
The Recording Academy and WestwoodOne proudly announce they have expanded their partnership for three more years. They will kick off this new extension with exclusive backstage audio coverage from the WestwoodOne Backstage at the GRAMMYs radio row for two days leading up to the 56th Annual GRAMMY Awards. Music's Biggest Night will be held on Sunday, January 26, 2014, at the STAPLES Center in Los Angeles from 8:00 pm – 11:00 pm, ET.
Our ongoing partnership with WestwoodOne further underscores The Recording Academy's overall commitment to delivering compelling, engaging content to music fans everywhere," said Evan Green, CMO, The Recording Academy. "Together, by offering exclusive access to some of today's most relevant artists, we seek to enhance excitement and anticipation for Music's Biggest Night."
New GRAMMY content has been created this year that brings together GRAMMY nominated artist and GRAMMY awarded artist, called GRAMMY to GRAMMY. Listeners can also expect exciting GRAMMY countdown shows, the Nomination Concert special, and other iconic GRAMMY moments in music. This year, WestwoodOne is livening up the audio content and listener experience by hosting a Fresh Performance stage, sponsored by Wendy’s. Confirmed performers include Aloe Blacc and Austin Mahone. Local radio listeners can win a chance to attend this private performance at the WestwoodOne Backstage at the GRAMMYs event.
In addition to offering listeners access to audio coverage of the live event, WestwoodOne will provide behind-the-scene interviews with current and previous GRAMMY nominees and winners that will be distributed through audio, digital and social platforms. These events will air on 140 radio stations across the country and 9 stations internationally.
"WestwoodOne is proud to extend our partnership with The GRAMMY Awards this year,” said Charles Steinhauer, WestwoodOne Chief Operating Officer. “The GRAMMYS are the pinnacle celebration of the power of sound through the artists and music that transcends all audiences and mediums. It’s an iconic brand and opportunity for marketers to extend their reach to an audience with tremendous influence and buying power.”
Additional sponsors of WestwoodOne’s Backstage at the GRAMMYs includes Harman Kardon/JBL, Grainger, Wendy’s, Turbo Tax, Bayer – Alka Seltzer, Gibson, and Master Card.