WestwoodOne & The Recording Academy Offer Exclusive “Backstage at the GRAMMYs”
January 23, 2014

The Recording Academy and WestwoodOne proudly announce they have expanded their partnership for three more years.  They will kick off this new extension with exclusive backstage audio coverage from the WestwoodOne Backstage at the GRAMMYs radio row for two days leading up to the 56th Annual GRAMMY Awards. Music's Biggest Night will be held on Sunday, January 26, 2014, at the STAPLES Center in Los Angeles from 8:00 pm – 11:00 pm, ET. 

Our ongoing partnership with WestwoodOne further underscores The Recording Academy's overall commitment to delivering compelling, engaging content to music fans everywhere," said Evan Green, CMO, The Recording Academy. "Together, by offering exclusive access to some of today's most relevant artists, we seek to enhance excitement and anticipation for Music's Biggest Night."

New GRAMMY content has been created this year that brings together GRAMMY nominated artist and GRAMMY awarded artist, called GRAMMY to GRAMMY.  Listeners can also expect exciting GRAMMY countdown shows, the Nomination Concert special, and other iconic GRAMMY moments in music.  This year, WestwoodOne is livening up the audio content and listener experience by hosting a Fresh Performance stage, sponsored by Wendy’s.  Confirmed performers include Aloe Blacc and Austin Mahone.  Local radio listeners can win a chance to attend this private performance at the WestwoodOne Backstage at the GRAMMYs event. 

In addition to offering listeners access to audio coverage of the live event, WestwoodOne will provide behind-the-scene interviews with current and previous GRAMMY nominees and winners that will be distributed through audio, digital and social platforms.  These events will air on 140 radio stations across the country and 9 stations internationally.

"WestwoodOne is proud to extend our partnership with The GRAMMY Awards this year,” said Charles Steinhauer, WestwoodOne Chief Operating Officer.  “The GRAMMYS are the pinnacle celebration of the power of sound through the artists and music that transcends all audiences and mediums.   It’s an iconic brand and opportunity for marketers to extend their reach to an audience with tremendous influence and buying power.”

Additional sponsors of WestwoodOne’s Backstage at the GRAMMYs includes Harman Kardon/JBL, Grainger, Wendy’s, Turbo Tax, Bayer – Alka Seltzer, Gibson, and Master Card.




 
Breaking News
Pandora AMP Allows For "Large Scale" Artist Analytics
Spanish Broadcasting System Names Eric Garcia Radio Revenue Chief, GM, New York Market
The Conclave To Honor Ginny Morris With The Rockwell Award
In Brief - October 22, 2014
October 21, 2014
Report: Ron Fair Departs Virgin Records
Adobe, Nielsen To Create Comprehensive Measurement Platform For Digital Content
DMR/Interactive Names Doug Smith VP/Marketing Strategy
Triton Digital's August 2014 Ranker: Major News Events Show Impact On Top 20 Streaming Audio Markets
October 20, 2014
iHeartMedia San Francisco Names Mark Adams PD of KYLD & KIOI
Premiere Networks Promotes Claudine Cazian To VP/Programming & Branded Entertainment
Entercom Names Carlos Lamadrid VP/National Sales, Strategic Partnerships
Pandora Hires Steve Bené As General Counsel
In Brief - October 20, 2014
October 17, 2014
In Brief - October 17, 2014
The Week In Review: 10/13-10/17
October 16, 2014
Michael Jordan Named PD At WAMZ
Dan Chertoff Named VP, A&R, RCA Records
Greater Media Chairman, CEO Peter Smyth Named Among The 2014 Giants of Broadcasting
Joe Cuello Joins TuneCore As Chief Creative Officer
Clip Interactive Reports Milestones In Revenue, MAUs, Engagement For Radio Station Partners
iHeartMedia Wins Gold Award At Healthcare Marketing IMPACT Awards
In Brief - October 16, 2014
October 15, 2014
Gayle Troberman Named iHeartMedia EVP And Chief Marketing Officer
John Geary Appointed Market President For iHeartMedia Sacramento
Sun & Fun Media Partners With Premiere Networks For Ad Sales
Music News
Florida Georgia Line, Bob Seger Lead Sales Chart
Quick Hits: Taylor Swift, Foo Fighters, Gwen Stefani, Cold War Kids
Charli XCX, Haim and More Contribute to Hunger Games
Quick Hits: Meghan Trainor, Smashing Pumpkins, Milky Chance
U2 Sits Down For Intimate Radio Special
Quick Hits: Coldplay, Gwen Stefani, Foo Fighters, Dropkick Murphys, Madisen Ward and the Mama Bear
One Direction Reveal Four Tracklist
The Week In Review: 10/13-10/17
Quick Hits: Iggy Azalea, U2, Snoop Dogg / Pharrell, iHeartRadio Fiesta Latina
Pitbull Goes Global In November
Quick Hits: Sam Smith, MTV EMAs, Songwriters Hall of Fame, The Pixies, Fall Out Boy, Bonnaroo
Jason Aldean, Hozier Top Album Sales Chart
Quick Hits: Foo Fighters, Prince, Ariana Grande
Taylor Swift Taps Into the '80s For "Out Of The Woods"
Quick Hits: One Direction, Christina Aguilera / The Voice, Jack White, Kelly Clarkson, T.I., Wilco
FMQB NOW

Chris P, PD
KRQQ & KMIY/Tucson

Advertisement:
Search FMQB.com
Advertisements:
FMQB Member Login
Email:
Pass:

Save
Not a member yet?
Sign up Now!
Sign Up for Breaking News!
Enter FMQB E-Tracking!