jacAPPS Launching Mobile Games For Radio
January 27, 2014

Jacobs Media's jacAPPS division announces it will begin offering mobile game apps to radio stations. The unique games are station branded, and offer multiple opportunities for sponsor messages and engagement. A new game will be released quarterly, enabling stations to plan ahead for promotion and sales.

"Games create amazing synergies with radio," said Bob Kernen, COO of jacAPPS. "Radio provides a perfect promotional platform, and its deep relationship with the audience makes it the perfect springboard for driving the kind of social, mobile behavior listeners love. The games are engaging and drive the repeat usage that appeals to sponsors. It's the right answer when a client asks, 'What's new?' They also support programming because they enhance a station's brand image." 

This past fall, jacAPPS produced a game app for Greater Media's WCSX/Detroit to coincide with deer hunting season. 'CSX PD JT Tarrants commented, "Our listeners were ready for us to step up and offer them more than the clichéd '10 in a row,' and engage them with an app that hyper-targeted our listening audience. If you truly care about your audience, engage them on several different platforms and they will reward you. The huge success of our CSX deer hunting app is proof." The app was downloaded over 50,000 times in less than 5 weeks and, with sponsor Carhartt (who hadn't advertised on radio before) on board, posted a 3x ROI.

"We know that many advertisers are requesting unique mobile sponsorship opportunities," added jacAPPS President Paul Jacobs. "In-game sponsorship transcends low-CPM banner ads and provides advertisers with a unique, proven platform, and radio stations can create long-term, profitable packages as a result.  This is the way forward for mobile revenue generation for radio."




 
Breaking News
BIA/Kelsey: Digital Revenues for U.S. Radio Continue to Rise
Jeff Lyons Joins Cumulus As Promotions/Marketing Director for Appleton-Oshkosh, WI
March 27, 2017
Dennis Reese Named SVP/Promotion At RCA Nashville
Cumulus Media Brings Hot AC To Savannah, GA Launches WZAT (102.1 The Sound)
In Brief - March 27, 2017
March 24, 2017
Ryan Seacrest Announces KIIS FM's Wango Tango 2017 Lineup
WMGC (105.1 The Bounce)/Detroit Adds “Big Boy” To Mornings
107.1 The BOSS/New Jersey Announce Air Talent Line-Up
March 23, 2017
iHeartRadio Surpasses 100 Million Users
Westwood One Promotes Mark Wildman to EVP/Strategic Partnerships
March 23, 2017
iHeartMedia Oklahoma City Names JJ Ryan PD For KJYO & KXXY
Entercom Names Richard J. Schmaeling EVP & CFO
Doug Gottlieb Joins FOX Sports Radio & FS1
March 21, 2017
Beasley Broadcast Group Reports 4th Quarter and Full Year 2016 Results
Chip Arledge Appointed OM For Cumulus Media Shreveport/Bossier City, LA
KXQQ/Las Vegas Names Natalia Hernandez As New Midday Personality
In Brief - March 21, 2017
March 17, 2017
Cumulus Reports Results for Fourth Quarter and Full Year 2016
Entercom Austin To Move 96.3 FM RnB To 95.9 FM
March 16, 2017
iHeartMedia Names Geoff "G-Off" Owens PD For KXJM/Portland & KUBE/Seattle-Tacoma
c3 & FMC Statement: Elimination of the NEA, NEH, and CPB Indefensible, Shameful, and Senseless
iHeartMedia Introduces SmartAudio
Condé Nast Acquires Pop2Life And Ribyt
Music News
Drake's More Life Sets Billboard 200 Streaming Record
Quick Hits: Halsey, Snoop Dogg / 2Pac, Pitbull / Wrestlemania, Paul McCartney, Phoenix, Matchbox Twenty & Counting Crows
Quick Hits: Kendrick Lamar, Iggy Azalea, Vans Warper Tour
Quick Hits: Gorillaz, Kaaboo Festival, March Madness
Chance the Rapper, The Killers, Muse & Arcade Fire Headlining Lollapalooza
QuickHits: Ed Sheeran, Chuck Berry, The Decemberists
QuickHits: NIN, Missy Elliot, Frank Ocean, Pitbull, Enrique Iglesias, Sublime
Rock Pioneer Chuck Berry Passes Away
The Entertainment World Remembers Chuck Berry
Ed Sheeran Spends Second Week Atop Billboard 200
QuickHits: Drake, James Blunt, Spoon, Bob Dylan
Quick Hits: Coldplay. BET Experience, Weezer
Quick Hits: The Chainsmokers, Pitbull, Ohana Music Festival, Arroyo Seco Weekend, Feist
Ed Sheeran Earns Biggest Debut Week of 2017
Quick Hits: Drake, Pearl Jam, Fifth Harmony
FMQB NOW

Sam Milkman, EVP
Coleman Insights

Advertisement:
Search FMQB.com
Advertisements:
FMQB Member Login
Email:
Pass:

Save
Not a member yet?
Sign up Now!
Sign Up for Breaking News!
Enter FMQB E-Tracking!