Jacobs Media's jacAPPS division announces it will begin offering mobile game apps to radio stations. The unique games are station branded, and offer multiple opportunities for sponsor messages and engagement. A new game will be released quarterly, enabling stations to plan ahead for promotion and sales.
"Games create amazing synergies with radio," said Bob Kernen, COO of jacAPPS. "Radio provides a perfect promotional platform, and its deep relationship with the audience makes it the perfect springboard for driving the kind of social, mobile behavior listeners love. The games are engaging and drive the repeat usage that appeals to sponsors. It's the right answer when a client asks, 'What's new?' They also support programming because they enhance a station's brand image."
This past fall, jacAPPS produced a game app for Greater Media's WCSX/Detroit to coincide with deer hunting season. 'CSX PD JT Tarrants commented, "Our listeners were ready for us to step up and offer them more than the clichéd '10 in a row,' and engage them with an app that hyper-targeted our listening audience. If you truly care about your audience, engage them on several different platforms and they will reward you. The huge success of our CSX deer hunting app is proof." The app was downloaded over 50,000 times in less than 5 weeks and, with sponsor Carhartt (who hadn't advertised on radio before) on board, posted a 3x ROI.
"We know that many advertisers are requesting unique mobile sponsorship opportunities," added jacAPPS President Paul Jacobs. "In-game sponsorship transcends low-CPM banner ads and provides advertisers with a unique, proven platform, and radio stations can create long-term, profitable packages as a result. This is the way forward for mobile revenue generation for radio."