Music’s Biggest Night is Shazam’s Biggest Ever Awards Night
January 27, 2014

Shazam, the world’s leading media engagement company, announced today how it contributed to driving ratings and engagement for The 56th GRAMMY Awards last night on the CBS.  Prior to the show, Shazam used its app to notify 10 million users to tune in to the show for exclusive content.  People Shazamed the show over a million times, and more than 54,000 of them went on to purchase music by artists featured in the program.

Viewers could Shazam the show to access free song downloads from Mary Lambert, Portugal The Man and Capital Cities; a chance to win a sweepstakes to see Katy Perry in concert; and access to content from DJ Cassidy, John Legend and Hunter Hayes.

While there were a number of spikes in Shazam activity, Kendrick Lamar and Imagine Dragons saw the biggest spike in activity.  The complete top five Shazamed moments from the Grammys were:

·         Kendrick Lamar and Imagine Dragons

·         John Legend

·         Kacey Musgraves

·         Queens of the Stone Age and Nine Inch Nails

·         Hunter Hayes

These performances also helped drive music sales as people went directly from Shazam’s GRAMMY Awards experience to iTunes and Amazon approximately 54,000 times during the broadcast to buy the tracks and albums of the nominees, winners, and performers – this does not include the free tracks available for download.  The top five tracks bought were:

·         John Legend – "All of Me"

·         Kacey Musgraves – "Follow Your Arrow"

·         Taylor Swift – "All Too Well"

·         Daft Punk – "Get Lucky"

·         Hunter Hayes - "Invisible"

“The GRAMMY Awards broadcast is always one of the most Shazamed events on television and last night was no different.  We saw a new level of engagement for Shazam-enabled awards shows, demonstrating the power of the Shazam for TV experience,” said Rich Riley, CEO.  “Shazam recently launched the News Feed feature and it has been instrumental in driving tune-in and engagement of this and other broadcasts, encouraging millions of people to watch and and to Shazam the show to experience more of the music and the artists they love on their smart device.”

Prior to the broadcast, Shazam leveraged the reach of its new News Feed feature to reach out to more than 10 million iOS and Android users in the U.S. to remind them about the GRAMMY Awards broadcast. In the past months, Shazam’s News Feed has featured artist messages and other content to keep fans effortlessly informed about the artists, TV shows, and brands they love.




 
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Mike McVay
SVP/Content & Programming
Cumulus Media

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