Music’s Biggest Night is Shazam’s Biggest Ever Awards Night
January 27, 2014

Shazam, the world’s leading media engagement company, announced today how it contributed to driving ratings and engagement for The 56th GRAMMY Awards last night on the CBS.  Prior to the show, Shazam used its app to notify 10 million users to tune in to the show for exclusive content.  People Shazamed the show over a million times, and more than 54,000 of them went on to purchase music by artists featured in the program.

Viewers could Shazam the show to access free song downloads from Mary Lambert, Portugal The Man and Capital Cities; a chance to win a sweepstakes to see Katy Perry in concert; and access to content from DJ Cassidy, John Legend and Hunter Hayes.

While there were a number of spikes in Shazam activity, Kendrick Lamar and Imagine Dragons saw the biggest spike in activity.  The complete top five Shazamed moments from the Grammys were:

·         Kendrick Lamar and Imagine Dragons

·         John Legend

·         Kacey Musgraves

·         Queens of the Stone Age and Nine Inch Nails

·         Hunter Hayes

These performances also helped drive music sales as people went directly from Shazam’s GRAMMY Awards experience to iTunes and Amazon approximately 54,000 times during the broadcast to buy the tracks and albums of the nominees, winners, and performers – this does not include the free tracks available for download.  The top five tracks bought were:

·         John Legend – "All of Me"

·         Kacey Musgraves – "Follow Your Arrow"

·         Taylor Swift – "All Too Well"

·         Daft Punk – "Get Lucky"

·         Hunter Hayes - "Invisible"

“The GRAMMY Awards broadcast is always one of the most Shazamed events on television and last night was no different.  We saw a new level of engagement for Shazam-enabled awards shows, demonstrating the power of the Shazam for TV experience,” said Rich Riley, CEO.  “Shazam recently launched the News Feed feature and it has been instrumental in driving tune-in and engagement of this and other broadcasts, encouraging millions of people to watch and and to Shazam the show to experience more of the music and the artists they love on their smart device.”

Prior to the broadcast, Shazam leveraged the reach of its new News Feed feature to reach out to more than 10 million iOS and Android users in the U.S. to remind them about the GRAMMY Awards broadcast. In the past months, Shazam’s News Feed has featured artist messages and other content to keep fans effortlessly informed about the artists, TV shows, and brands they love.




 
Breaking News
In Brief - October 17, 2014
The Week In Review: 10/13-10/17
October 16, 2014
Michael Jordan Named PD At WAMZ
Dan Chertoff Named VP, A&R, RCA Records
Greater Media Chairman, CEO Peter Smyth Named Among The 2014 Giants of Broadcasting
Joe Cuello Joins TuneCore As Chief Creative Officer
Clip Interactive Reports Milestones In Revenue, MAUs, Engagement For Radio Station Partners
iHeartMedia Wins Gold Award At Healthcare Marketing IMPACT Awards
In Brief - October 16, 2014
October 15, 2014
Gayle Troberman Named iHeartMedia EVP And Chief Marketing Officer
John Geary Appointed Market President For iHeartMedia Sacramento
Sun & Fun Media Partners With Premiere Networks For Ad Sales
TuneCore Pays Artists $32.7 Million In Q3 2014 for Music Distribution, Expands Music Publishing Catalog
In Brief - October 15, 2014
October 14, 2014
Warner Music Group Broadens Senior Management Team
Tribune Media Announces $400 Million Stock Repurchase Program
New Generation Radio Partners With Colbert Media Group
In Brief - October 14, 2014
October 13, 2014
Steve Davis Named VP/Programming, CBS Radio Washington, D.C.
Capitol Music Group Names Ambrosia Healy SVP/Head Of Media Strategy & Relations
Alpha Media To Purchase Buckley Broadcasting of California, LLC, Buckley Communications, Inc. Radio Stations
Alicia Keys Added To CBS Radio's "We Can Survive" Lineup
In Brief - October 13, 2014
October 10, 2014
eQB NOW
The Week In Review: 10/6-10/10
Music News
One Direction Reveal Four Tracklist
The Week In Review: 10/13-10/17
Quick Hits: Iggy Azalea, U2, Snoop Dogg / Pharrell, iHeartRadio Fiesta Latina
Pitbull Goes Global In November
Quick Hits: Sam Smith, MTV EMAs, Songwriters Hall of Fame, The Pixies, Fall Out Boy, Bonnaroo
Jason Aldean, Hozier Top Album Sales Chart
Quick Hits: Foo Fighters, Prince, Ariana Grande
Taylor Swift Taps Into the '80s For "Out Of The Woods"
Quick Hits: One Direction, Christina Aguilera / The Voice, Jack White, Kelly Clarkson, T.I., Wilco
Iggy Azalea Leads 2014 AMA Nominees
Quick Hits: Foo Fighters, Soul Train Awards, Iggy Azalea, Noel Gallagher's High Flying Birds, Alicia Keys & David Byrne, Forbes Under 30 Music Festival
THE WHO HITS 50! Tour Set For North America 2015
The Week In Review: 10/6-10/10
FMQB Retro-Active: Ken Sharp Revisits the Magic of The Turles With Singer Howard Kaylan
Quick Hits: Katy Perry, Taylor Swift, Foster The People, Counting Crows, Ben Harper & The Innocent Criminals
FMQB NOW

Chris P, PD
KRQQ & KMIY/Tucson

Advertisement:
Search FMQB.com
Advertisements:
FMQB Member Login
Email:
Pass:

Save
Not a member yet?
Sign up Now!
Sign Up for Breaking News!
Enter FMQB E-Tracking!