Music’s Biggest Night is Shazam’s Biggest Ever Awards Night
January 27, 2014

Shazam, the world’s leading media engagement company, announced today how it contributed to driving ratings and engagement for The 56th GRAMMY Awards last night on the CBS.  Prior to the show, Shazam used its app to notify 10 million users to tune in to the show for exclusive content.  People Shazamed the show over a million times, and more than 54,000 of them went on to purchase music by artists featured in the program.

Viewers could Shazam the show to access free song downloads from Mary Lambert, Portugal The Man and Capital Cities; a chance to win a sweepstakes to see Katy Perry in concert; and access to content from DJ Cassidy, John Legend and Hunter Hayes.

While there were a number of spikes in Shazam activity, Kendrick Lamar and Imagine Dragons saw the biggest spike in activity.  The complete top five Shazamed moments from the Grammys were:

·         Kendrick Lamar and Imagine Dragons

·         John Legend

·         Kacey Musgraves

·         Queens of the Stone Age and Nine Inch Nails

·         Hunter Hayes

These performances also helped drive music sales as people went directly from Shazam’s GRAMMY Awards experience to iTunes and Amazon approximately 54,000 times during the broadcast to buy the tracks and albums of the nominees, winners, and performers – this does not include the free tracks available for download.  The top five tracks bought were:

·         John Legend – "All of Me"

·         Kacey Musgraves – "Follow Your Arrow"

·         Taylor Swift – "All Too Well"

·         Daft Punk – "Get Lucky"

·         Hunter Hayes - "Invisible"

“The GRAMMY Awards broadcast is always one of the most Shazamed events on television and last night was no different.  We saw a new level of engagement for Shazam-enabled awards shows, demonstrating the power of the Shazam for TV experience,” said Rich Riley, CEO.  “Shazam recently launched the News Feed feature and it has been instrumental in driving tune-in and engagement of this and other broadcasts, encouraging millions of people to watch and and to Shazam the show to experience more of the music and the artists they love on their smart device.”

Prior to the broadcast, Shazam leveraged the reach of its new News Feed feature to reach out to more than 10 million iOS and Android users in the U.S. to remind them about the GRAMMY Awards broadcast. In the past months, Shazam’s News Feed has featured artist messages and other content to keep fans effortlessly informed about the artists, TV shows, and brands they love.




 
Breaking News
Report: Facebook In Talks With Major Labels
In Brief - July 2, 2015
July 1, 2015
American General Media Names Picazzo Stevens PD At KAGM & KDLW/Albuquerque
Brandi Young Named SVP Of Sales For iHeartMedia Phoenix
Cumulus Media & Audioboom Announce Strategic Partnership
In Brief - July 1, 2015
June 30, 2015
iHeartRadio Takes Flight With Virgin America
Meredith Gardner & Josh Kahn Promoted To VPs of Digital Marketing & Product
In Brief - June 30, 2015
June 29, 2015
Alpha Media Louisville Names Otis Program Director/Afternoon Host At WDJX
Broadcasters Foundation Of America Names Dan Mason Co-Vice Chairman/Treasurer
JJ Kincaid Set To Wake Up Denver
BMG Acquires Verse Music Group
In Brief - June 29, 2015
June 26, 2015
eQB NOW
Sirius XM Agrees To Pay For Recordings Released Before 1972
Cumulus Names Troy Hanson PD At WKQX/Chicago
Brandon "Buster" Satterfield Joins Atlantic Records
June 25, 2015
Taylor Swift To Put 1989 On Apple Music
WLTW/New York To Celebrate 15 Years Of Broadway In Bryant Park
Report: Six Main Causes of Lost Quarter Hours
June 24, 2015
iHeartMedia Austin Names Zach Dillon Program Director For KHFI
jâcapps Introduces "App Everywhere"
Pierre Bouvard On "New Data on TV Viewing Levels and Demographics"
Music News
Demi Lovato Is Feeling "Cool for the Summer"
Quick Hits: Rihanna, Taylor Swift / album sales, Prince
Rockers Breaking Benjamin Land Their First #1 Album
Quick Hits: Rihanna, Robin Thicke, Apple Music, Prince
Chris Brown, Beyoncé Top BET Award Winners
Quick Hits: Shinedown, Rob Thomas, Foo Fighters, AC/DC, Kings of Leon
Yes Bassist Chris Squire Passes Away
FMQB Photo Pass: Rush
Quick Hits: Demi Lovato, Jessie J, Billboard Hot 100 Music Festival
Beyonce & The Weeknd Headlining Made In America Festival
Quick Hits: Pharrell & Adele, Eminem / Southpaw soundtrack, Legacy of Hope concert
Quick Hits: Apple Music, Chris Brown
Quick Hits: Billboard 200, BET Awards, Smashing Pumpkins, Tyga, Riot Fest, The Neighbourhood, Marina and the Diamonds, Roger Waters
Disturbed Ends Four-Year Hiatus with Immortalized
Quick Hits: Janet Jackson, Nickelback, Tove Lo, Rod Stewart, Grateful Dead, James Horner, Hollywood Walk of Fame
FMQB NOW

Brian Mack, PD
WXXL/Orlando

Advertisement:
Search FMQB.com
Advertisements:
FMQB Member Login
Email:
Pass:

Save
Not a member yet?
Sign up Now!
Sign Up for Breaking News!
Enter FMQB E-Tracking!