Music’s Biggest Night is Shazam’s Biggest Ever Awards Night
January 27, 2014

Shazam, the world’s leading media engagement company, announced today how it contributed to driving ratings and engagement for The 56th GRAMMY Awards last night on the CBS.  Prior to the show, Shazam used its app to notify 10 million users to tune in to the show for exclusive content.  People Shazamed the show over a million times, and more than 54,000 of them went on to purchase music by artists featured in the program.

Viewers could Shazam the show to access free song downloads from Mary Lambert, Portugal The Man and Capital Cities; a chance to win a sweepstakes to see Katy Perry in concert; and access to content from DJ Cassidy, John Legend and Hunter Hayes.

While there were a number of spikes in Shazam activity, Kendrick Lamar and Imagine Dragons saw the biggest spike in activity.  The complete top five Shazamed moments from the Grammys were:

·         Kendrick Lamar and Imagine Dragons

·         John Legend

·         Kacey Musgraves

·         Queens of the Stone Age and Nine Inch Nails

·         Hunter Hayes

These performances also helped drive music sales as people went directly from Shazam’s GRAMMY Awards experience to iTunes and Amazon approximately 54,000 times during the broadcast to buy the tracks and albums of the nominees, winners, and performers – this does not include the free tracks available for download.  The top five tracks bought were:

·         John Legend – "All of Me"

·         Kacey Musgraves – "Follow Your Arrow"

·         Taylor Swift – "All Too Well"

·         Daft Punk – "Get Lucky"

·         Hunter Hayes - "Invisible"

“The GRAMMY Awards broadcast is always one of the most Shazamed events on television and last night was no different.  We saw a new level of engagement for Shazam-enabled awards shows, demonstrating the power of the Shazam for TV experience,” said Rich Riley, CEO.  “Shazam recently launched the News Feed feature and it has been instrumental in driving tune-in and engagement of this and other broadcasts, encouraging millions of people to watch and and to Shazam the show to experience more of the music and the artists they love on their smart device.”

Prior to the broadcast, Shazam leveraged the reach of its new News Feed feature to reach out to more than 10 million iOS and Android users in the U.S. to remind them about the GRAMMY Awards broadcast. In the past months, Shazam’s News Feed has featured artist messages and other content to keep fans effortlessly informed about the artists, TV shows, and brands they love.




 
Breaking News
CCM+E Names Maynard SVP of Programming
Bob Rivers Ending Long-Running Morning Show
In Brief - July 28, 2014
July 25, 2014
eQB NOW
The Week In Review: 7/21-7/25
Pandora Reports Increase In Revenue, Net Loss In Q2
WRQX/Washington, D.C. Announces New Morning Show
In Brief - July 25, 2014
July 24, 2014
WQHT (HOT 97) New York Names Jay Dixon As Program Director
Townsquare Media, Inc. Announces Pricing of Initial Public Offering
iHeartRadio Survey Reveals Funniest Woman in America + Best Disney Song Ever
In Brief - July 24, 2014
July 23, 2014
Taylor Swift, Coldplay & More To Headline 2014 iHeartRadio Music Festival
CC Media Holdings Reports 1% Revenue Increase In Q2
CBS LOCAL Personalizes Event Discovery, Content Delivery With Agreement To Acquire Eventful
Jacobs Media's 6th Annual Public Radio Tech Survey Released
In Brief - July 23, 2014
FMQB FYI... Links You Should Know About
July 22, 2014
Clear Channel's iHeartRadio Partners With AdsWizz
Nielsen, Pointlogic Forge Strategic Alliance To Develop Next-Gen Media Planning Solutions
Pandora Hires Lars Murray As VP Of Industry Relations
In Brief - July 22, 2014
July 21, 2014
Evolve Music Group Signs Worldwide Agreement With Capitol Music Group
Second Annual KBA WKU Radio Talent Institute Underway
2014 Conclave Learning Conference Dates Announced
Music News
FMQB Retro-Active: Ken Sharp Gets Up Close with Graham Nash and Tom Petty
Quick Hits: Nicki Minaj, Fences / Macklemore & Ryan Lewis, Courtney Love / Kurt Cobain biopic, Wings, Bleachers
MTV Names Iggy Azalea New Host Of House Of Style
The Week In Review: 7/21-7/25
Quick Hits: Lil Wayne, Metallica, Pearl Jam, Lionel Richie
Quick Hits: Farm Aid 2014, Beyoncé, Ozzy Osbourne, Stevie Nicks
"Weird Al" Yankovic Lands First #1 Album Of His Career
Quick Hits: Hilary Duff, Pharrell & Miley Cyrus, Jack White, Ryan Adams, Mudvayne / Greg Tribbett
Godsmack Unleashes Epic "Generation Day"
Quick Hits: MAGIC!, One Direction, Kimbra, Uncle Kracker, Billy Joel
Weezer Goes "Back To The Shack"
Quick Hits: Avicii, iTunes Festival, Adam Levine, The Script, Demi Lovato, Johnny Marr
Upcoming Maroon 5 Album Features Gwen Stefani Duet
The Week In Review: 7/14-7/18
Quick Hits: Beyonce, Teen Choice Awards, Aaliyah, The Roots
FMQB NOW

Farshad Family, SVP
Local Media Product Leadership
Nielsen Audio

Advertisement:
Search FMQB.com
Advertisements:
FMQB Member Login
Email:
Pass:

Save
Not a member yet?
Sign up Now!
Sign Up for Breaking News!
Enter FMQB E-Tracking!