Jelli Launches First Programmatic Ad Platform For Radio Stations, Networks And Advertisers

Jelli has formally launched its programmatic advertising platform for the broadcast advertising industry called RadioSpot that streamlines the buying and running of radio ads.

Broadcast advertising is now a $16 billion market in the United States and worth $40 billion globally, according to PricewaterhouseCooper’s 14th Annual Global Entertainment and Media Outlook.

"With almost four trillion radio ads delivered every year, radio is one of the largest advertising mediums, similar in scale to digital display advertising.  However, unlike digital, radio has not seen the same investment in ad-tech innovation to buy, manage and serve these ads," said Mike Dougherty, Jelli co-founder and chief executive officer.  "We've worked for nearly five years to introduce technology that helps terrestrial radio become a 21st century medium, leading to RadioSpot, a totally new release of our platform that gives radio stations, networks and advertisers the easiest and fastest way to buy and run ads.”

RadioSpot is now deployed at more than 350 radio stations in 128 cities nationwide, growing from 68 stations in 31 cities in just 12 months. This growth has been achieved through partnerships forged over the past 12 months with major radio operators and networks including Townsquare Media, Entercom, Emmis owned WQHT-FM (HOT 97) in New York City, Sun Broadcast Group, Focus 360 and others.  RadioSpot now reaches 44 million unique listeners weekly and manages approximately 4 billion radio ads on an annual run-rate basis.

Breaking News
Report: Most See P1 Station Like A Friend
Greater Media Collects 200,000 Bottles of Water For South Carolina Flood Victims
October 8, 2015
Emmis Announces Second Quarter Earnings
WiLD 94.9 Names Julian On The Radio Afternoon Drive Host
Entercom Atlanta Promotes Michael Chase to Director of Marketing & Promotions At Star 94
KNEV/Reno Turns On Classic Hip Hop
Benztown Partners With Dash Radio
October 7, 2015
Ellen K To Launch A New Morning Show On KOST/Los Angeles
Pandora To Acquire Ticketfly
Slow Jams Launches New Throwback Edition
Steven Meyers Promoted To Director/Digital Operations At Greater Media
October 6, 2015
Bubba The Love Sponge Apologizes For Ratings Tampering
Cumulus Launches Classic Hip Hop 98.3 The Vibe
Jon Platt Named CEO At Warner/Chappell
CBS Radio Names Sam Rogers VP, National Sales & Corporate Partnerships
In Brief - October 6, 2015
October 5, 2015
Beasley Media Group Announces Actions Against Todd Clem AKA, ‘Bubba The Love Sponge’
iHeartMedia Presents "iHeartRadio Jingle Ball 2015 Concert Tour"
Steve Mills Named iHeartMedia’s Chief Information Officer
Puff Daddy Brings Bad Boy To Epic Records
Charlamagne Tha God Renews With iHeartMedia
In Brief - October 5, 2015
October 2, 2015
2015 NAB Marconi Radio Award Winners Announced
In Brief - October 2, 2015
October 1, 2015
Music News
Taylor Swift Talks Grammys, Life After 1989
Quick Hits: Bruno Mars, Kendrick Lamar, Green Day, Radiohead, Mariah Carey, Three 6 Mafia
Janet Jackson, N.W.A. and More Up For Rock Hall
Quick Hits: Rihanna, Ciara, Deadmau5
Selena Gomez Maps Out Revival Tour
Quick Hits: RIAA Gold & Platinum, Cage The Elephant, Kurt Cobain, American Music Awards / Jennifer Lopez
Quick Hits: Kendrick Lamar, Brian Fallon, Ten Commandos, The Cure, Lollapalooza South America, JoJo, Courtney Barnett
Fetty Wap Debuts Atop Billboard 200 Chart
Quick Hits: Miley Cyrus & Flaming Lips, Will Smith, Maynard James Keenan, Ben Folds
Deluxe Edition of Sam Smith's In The Lonely Hour Announced
Quick Hits: Selena Gomez, Miley Cyrus, Megadeth, Beastie Boys
Quick Hits: Fifth Harmony, Train's Pat Monahan, Seal, Roger Waters
Beyoncé, Jay Z & Prince Headlining Massive TIDAL X Charity Concert
Quick Hits: The Who, Ed Sheeran, Bleachers, American Music Awards, Katy Perry / Sting, Austin City Limits
Quick Hits: Nicki Minaj, Lady Gaga, Kendrick Lamar

Mark Adams
San Francisco

FMQB Member Login

Not a member yet?
Sign up Now!
Sign Up for Breaking News!
Enter FMQB E-Tracking!