Sunday, April 20, 2014
Advertisement:
What is RSS/XML?
Subscribe to FMQB News.

Jelli Launches First Programmatic Ad Platform For Radio Stations, Networks And Advertisers

Jelli has formally launched its programmatic advertising platform for the broadcast advertising industry called RadioSpot that streamlines the buying and running of radio ads.

Broadcast advertising is now a $16 billion market in the United States and worth $40 billion globally, according to PricewaterhouseCooperís 14th Annual Global Entertainment and Media Outlook.

"With almost four trillion radio ads delivered every year, radio is one of the largest advertising mediums, similar in scale to digital display advertising.  However, unlike digital, radio has not seen the same investment in ad-tech innovation to buy, manage and serve these ads," said Mike Dougherty, Jelli co-founder and chief executive officer.  "We've worked for nearly five years to introduce technology that helps terrestrial radio become a 21st century medium, leading to RadioSpot, a totally new release of our platform that gives radio stations, networks and advertisers the easiest and fastest way to buy and run ads.Ē

RadioSpot is now deployed at more than 350 radio stations in 128 cities nationwide, growing from 68 stations in 31 cities in just 12 months. This growth has been achieved through partnerships forged over the past 12 months with major radio operators and networks including Townsquare Media, Entercom, Emmis owned WQHT-FM (HOT 97) in New York City, Sun Broadcast Group, Focus 360 and others.  RadioSpot now reaches 44 million unique listeners weekly and manages approximately 4 billion radio ads on an annual run-rate basis.




 
Breaking News
Report: Two-Thirds See Radio As Local
L & L And Alpha Merge As Alpha Media
In Brief - April 17, 2014
FMQB FYI... Links You Should Know About
April 16, 2014
BIA/Kelsey Says "The Internet Radio Revolution Has Arrived"
In Brief - April 16, 2014
April 15, 2014
Alan Chartrand Named Market President For CCM+E-Boston
CBS Radio New York SVP Market Manager Don Bouloukos To Retire
In Brief - April 15, 2014
April 14, 2014
CCM+E Research Report: The Power of Personality
In Brief - April 14, 2014
April 11, 2014
The Week In Review: 4/7-4/11
eQB NOW
Major Labels Sue Megaupload
In Brief - April 11, 2014
FMQB FYI... Links You Should Know About
April 10, 2014
BIA/Kelsey Predicts Continued Mobile Growth
Radio Disney & Dees Entertainment Announce Partnership
In Brief - April 10, 2014
April 9, 2014
Report: Apple Considering Retooling iTunes
In Brief - April 9, 2014
April 8, 2014
SNL Kagan Releases Report On Q1 Radio Station Sales
UMG Acquires Eagle Rock Entertainment
Music News
Prince And Warner Bros. Records Unveil New Partnership
Grohl & Novoselic Talk Nirvana's Hall Of Fame Night
Quick Hits: Coldplay, Forbes' wealthiest rappers, American Idol, Beck, The Whigs
AC/DC Will "Continue To Make Music"
Frozen Soundtrack Still Rock Solid In Sales
Quick Hits: Miley Cyrus, Jay Z & Beyonce, Made In America festival, Paul McCartney, The Who, Golden Gods Awards
Is AC/DC Really Retiring?
Quick Hits: Nirvana, Imagine Dragons, 2 Chainz, Muse, The Rolling Stones
Coachella Boasts Star-Studded Cameos In Weekend One
Quick Hits: Ed Sheeran, Lana Del Rey, Smashing Pumpkins, Janelle MonŠe & Kimbra
The Week In Review: 4/7-4/11
Nirvana, KISS & More Enter Rock Hall Of Fame
Demi Lovato and Jason Derulo To Stream Live Performances
Quick Hits: Capital Cities, Billboard Music Awards, Drake
Linkin Park Ready To Rock With The Hunting Party
FMQB NOW

Nick Petropoulos
Glassnote Entertainment
Group

Advertisement:
Search FMQB.com
Advertisements:
FMQB Member Login
Email:
Pass:

Save
Not a member yet?
Sign up Now!
Sign Up for Breaking News!
Enter FMQB E-Tracking!