Jelli Launches First Programmatic Ad Platform For Radio Stations, Networks And Advertisers

Jelli has formally launched its programmatic advertising platform for the broadcast advertising industry called RadioSpot that streamlines the buying and running of radio ads.

Broadcast advertising is now a $16 billion market in the United States and worth $40 billion globally, according to PricewaterhouseCooper’s 14th Annual Global Entertainment and Media Outlook.

"With almost four trillion radio ads delivered every year, radio is one of the largest advertising mediums, similar in scale to digital display advertising.  However, unlike digital, radio has not seen the same investment in ad-tech innovation to buy, manage and serve these ads," said Mike Dougherty, Jelli co-founder and chief executive officer.  "We've worked for nearly five years to introduce technology that helps terrestrial radio become a 21st century medium, leading to RadioSpot, a totally new release of our platform that gives radio stations, networks and advertisers the easiest and fastest way to buy and run ads.”

RadioSpot is now deployed at more than 350 radio stations in 128 cities nationwide, growing from 68 stations in 31 cities in just 12 months. This growth has been achieved through partnerships forged over the past 12 months with major radio operators and networks including Townsquare Media, Entercom, Emmis owned WQHT-FM (HOT 97) in New York City, Sun Broadcast Group, Focus 360 and others.  RadioSpot now reaches 44 million unique listeners weekly and manages approximately 4 billion radio ads on an annual run-rate basis.




 
Breaking News
Beasley Broadcast Group Names New Management Team In Tampa-St. Petersburg
Beasley Promotes Chris O’Kelley To OM In Augusta, GA
Darla Thomas Named PD At WLNK-FM
November 25, 2014
Entravision Announces Extension Of Share Repurchase Program
OG 97.9 FM Debuts In Atlanta Today
Kassof Research: Country P1’s: Country Proud
In Brief - November 25, 2014
November 24, 2014
T-Mobile Doubles Down On Music Freedom, Adds 14 New Services
Shawn Barron Named VP, Urban A&R For Atlantic Records
Kassof Research: A/C P1’s: Comfort Food
In Brief - November 24, 2014
November 21, 2014
RAB Report: Radio Shows Double-Digit Growth In Digital Revenue For Q3
The Week In Review: 11/17-11/21
Jaysson Reno Named VP, Sales For KGO-AM, KSFO-AM
Kassof Research: CHR P1's: Excited & Social
In Brief - November 21, 2014
November 20, 2014
Cumulus Promotes Jeff Davis To National Director Of Stratus Music Scheduling
Mike Fredrick Named Hubbard Radio Cincinnati VP/Market Manager
Hubbard Radio Announces New Division, 2060 Digital, LLC
Kassof Research: Christian Radio P1’s: Mission Accomplished
In Brief - November 20, 2014
November 19, 2014
Musicians On Call Raises $700,000 At 15th Anniversary Celebration
iStreamMEDIA Adds Christopher Cottrill As VP/Music Content, Programming
Jordan Blaugrund Promoted To VP, Digital Marketing, RCA Records
DeVito/Verdi Retained To Drive Awareness Of NextRadio App
Music News
One Direction Celebrate 4th Straight #1 Album
Quick Hits: Rihanna, Bruce Springsteen, Prince, Scott Stapp
Fall Out Boy To Drop Album in January
Quick Hits: Kurt Cobain, One Direction, Bob Dylan, Baha Men
One Direction Dominates 2014 AMAs
Katy Perry Is Ready For Some Football
Quick Hits: 5 Seconds of Summer, Drake & 2 Chainz, Grammy Foundation Legacy Concert, James Blake & Kanye West
Iggy Azalea, J. Lo To Team Up on AMAs
The Week In Review: 11/17-11/21
Quick Hits: Saturday Night Live, Billboard Touring Awards, YouTube Music Awards, Arcade Fire
Quick Hits: One Direction, Taylor Swift, Young The Giant, Guns N' Roses, Jimmy Ruffin
Taylor Swift's 1989 Remains At #1
Quick Hits: U2, Katy Perry, Paramore, Lana Del Rey, The Voice
Foo Fighters Announce Major 2015 North American Tour
Ed Sheeran Launches "Thinking Out Loud"
FMQB NOW

Jon Zellner
SVPP, iHeartMedia

Advertisement:
Search FMQB.com
Advertisements:
FMQB Member Login
Email:
Pass:

Save
Not a member yet?
Sign up Now!
Sign Up for Breaking News!
Enter FMQB E-Tracking!