Alissa Pollack Named EVP/Music & Partner Integrations for Premiere Networks
February 4, 2014
Clear Channel Networks Group President Darren Davis has named Alissa Pollack EVP/Music and Partner Integrations for Premiere Networks. Pollack will work closely with Davis in developing and integrating artist, partner, and advertiser opportunities into Premiere programs.
"We want advertisers to have rich and exciting ways to access our audiences and also further demonstrate to artists, labels and partners the great opportunities and reach that Premiere offers," says Davis. "Alissa’s relationships with the music community, the advertisers, and within the radio industry are unmatched, so Alissa returning to her roots at Premiere will be a real advantage for us."
Davis adds, "In addition to this role, Alissa will continue to oversee Mediabase sales and will also continue to work on projects for Tom Poleman’s National Programming group. She’ll work closely with Tom Poleman and Marissa Morris to coordinate Premiere’s artist programs with CCM+E’s activities."