Sales Chart Shows Power of Grammys
February 5, 2014

Now that more than a week has passed since the 2014 Grammy Awards, the full influence of the show can be seen on the album sales chart. In fact, the Grammys directly impact seven out of the Top 10 albums on the chart this week. The annual Grammy Nominees compilation sits at #2 with 87,000 copies sold, an increase of 47 percent over last week's sales, according to Nielsen SoundScan. The only thing standing in its way of the top slot is the soundtrack to Disney's Frozen, which hails at #1 for a fourth non-consecutive week. Frozen shifted another 94,000 copies, and it is the longest-running #1 film soundtrack of the last decade. The last film soundtrack to spend four weeks atop the chart was Bad Boys II, which ruled for four consecutive frames in August 2003, according to Billboard.com.

Meanwhile, Lorde, who won two Grammy Awards and performed on the show, sees her Pure Heroine album jump up to #3 with 68,000 copies sold (an increase of 86 percent). Of Mice & Men's new effort, Restoring Force, opens at a career-high #4 with 51,000, giving the band its biggest sales week yet. Beyoncé's latest album is #5 with 48,000, and Casting Crowns enters the chart at #6 with Thrive, selling 43,000. It's the band's fifth Top 10 effort.

Bruno Mars' album Unorthodox Jukebox, which won the Grammy for Best Pop Vocal Album, rises from #18 to #7 on the chart with 42,000 sold, a huge increase of 180 percent (Mars' headlining slot at the Super Bowl halftime show certainly didn't hurt either). Grammy performer Imagine Dragons' Night Visions rises 11-8 with 39,000 (up 65 percent). Another Grammy performer, Katy Perry, sees her album Prism rise 22 percent in sales with more than 30,000 copies sold, good for #9 on the chart. Finally, Album of the Year winner Daft Punk sees Random Access Memories shoot up the chart from #39 to #10
with 30,000 sold, marking a 300 percent increase.




 
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Rob Roberts
OM/Cumulus Atlanta

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