Clear Channel & Horizon Media Announce $100 Million Multi-Year Cross-Platform Partnership
February 6, 2014

Clear Channel and Horizon Media announce a $100 million, multi-year cross-platform partnership providing Horizon and its clients with exclusive access to select integrated, first-to-market opportunities across Clear Channel's industry leading business and platforms.

The alliance provides Horizon Media with exclusive rights across key events and promotions, including select Artist Integration Programs, World Premieres, customized shows at Clear Channel's iHeartRadio Theaters in New York and Los Angeles, as well as special events created just for Horizon clients. In addition, the agency will have access to the full array of creative talent at Clear Channel Media and Entertainment for special content creation opportunities.

The partnership will also allow for the co-creation of new psychographic targeting systems utilizing Horizon's proprietary tools and insights fused with unique music and consumer research built on Clear Channel Media's industry-leading national reach. The valuable research insights developed throughout the partnership will fuel further media mix model development.

"We're excited about this ground-breaking partnership and the positive impact it will have for our clients' business," said Bill Koenigsberg, President, CEO and Founder of Horizon Media. "I've been impressed with the transformation of Clear Channel into a multi-platform company that can provide national reach while activating locally and providing measurable ROI."

"Clear Channel and Horizon are committed to the same goal -- providing our advertising partners with superior ROI on their marketing expenditures," said Bob Pittman, Clear Channel's Chairman and CEO.  "We are excited to create new ways to use our unique assets and the powerful, engaged and interactive relationships we have with consumers 24/7 -- and we're looking forward to taking the innovation to a new level for Horizon partners through this groundbreaking new relationship and creative alliance."




 
Breaking News
eQB NOW
Beasley Broadcast Group Issues Third Quarter Results
Pandora Reports Q3 2014 Financial Results
Deezer Acquires Stitcher
In Brief - October 24, 2014
October 23, 2014
Nielsen Reports Third Quarter 2014 Results, Announces $1B Share Repurchase Authorization
iHeartRadio Now Available For Use In Apple's CarPlay
In Brief - October 23, 2014
October 22, 2014
Pandora AMP Allows For "Large Scale" Artist Analytics
Spanish Broadcasting System Names Eric Garcia Radio Revenue Chief, GM, New York Market
The Conclave To Honor Ginny Morris With The Rockwell Award
In Brief - October 22, 2014
October 21, 2014
Report: Ron Fair Departs Virgin Records
Adobe, Nielsen To Create Comprehensive Measurement Platform For Digital Content
DMR/Interactive Names Doug Smith VP/Marketing Strategy
Triton Digital's August 2014 Ranker: Major News Events Show Impact On Top 20 Streaming Audio Markets
October 20, 2014
iHeartMedia San Francisco Names Mark Adams PD of KYLD & KIOI
Premiere Networks Promotes Claudine Cazian To VP/Programming & Branded Entertainment
Entercom Names Carlos Lamadrid VP/National Sales, Strategic Partnerships
Pandora Hires Steve Bené As General Counsel
In Brief - October 20, 2014
October 17, 2014
In Brief - October 17, 2014
The Week In Review: 10/13-10/17
October 16, 2014
Michael Jordan Named PD At WAMZ
Music News
Taylor Swift Talks Pop Genre, 1989 & More
Taylor Swift Reveals Songs of 1989
One Direction Goes "On The Road Again"
Quick Hits: American Music Awards, Justin Timberlake, New Now Next Awards, Foo Fighters, Jake Miller, ShipRocked
Florida Georgia Line, Bob Seger Lead Sales Chart
Quick Hits: Taylor Swift, Foo Fighters, Gwen Stefani, Cold War Kids
Charli XCX, Haim and More Contribute to Hunger Games
Quick Hits: Meghan Trainor, Smashing Pumpkins, Milky Chance
U2 Sits Down For Intimate Radio Special
Quick Hits: Coldplay, Gwen Stefani, Foo Fighters, Dropkick Murphys, Madisen Ward and the Mama Bear
One Direction Reveal Four Tracklist
The Week In Review: 10/13-10/17
Quick Hits: Iggy Azalea, U2, Snoop Dogg / Pharrell, iHeartRadio Fiesta Latina
Pitbull Goes Global In November
Quick Hits: Sam Smith, MTV EMAs, Songwriters Hall of Fame, The Pixies, Fall Out Boy, Bonnaroo
FMQB NOW

Christopher K
APD/MD, KDND & KUDL
Sacramento

Advertisement:
Search FMQB.com
Advertisements:
FMQB Member Login
Email:
Pass:

Save
Not a member yet?
Sign up Now!
Sign Up for Breaking News!
Enter FMQB E-Tracking!