Report: 242 Million Americans Listen To Radio Each Week
February 6, 2014

Nielsen has just released a new report called State of the Media: Audio Today How America Listens which highlights the power of audio in the United States.

Here a few hightlights from the report:

* More than 92% of everyone in the United States age 12 or older listens to radio each week; that accounts for over 242 million Americans.

* The majority of radio usage comes from the employed audience, away from home.  Over two-thirds of the weekly audience (62%) works full-time, meaning they have money to spend and are reached just before they decide to shop. 

* 65.2 million Millenials use radio each week. That’s more than 90% of America’s most connected consumers tuning in.
 
* Radio’s most engaged demographic, as judged by the time spent with the medium during the week, are the Boomers who tune to radio for more than 14 hours every week.

* Country was the number one format in America last year, followed by News/Talk, Pop Contemporary Hit Radio, Adult Contemporary and Classic Hits to round out the top  5.




 
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Mike McVay
SVP/Content & Programming
Cumulus Media

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