Report: 242 Million Americans Listen To Radio Each Week
February 6, 2014

Nielsen has just released a new report called State of the Media: Audio Today How America Listens which highlights the power of audio in the United States.

Here a few hightlights from the report:

* More than 92% of everyone in the United States age 12 or older listens to radio each week; that accounts for over 242 million Americans.

* The majority of radio usage comes from the employed audience, away from home.  Over two-thirds of the weekly audience (62%) works full-time, meaning they have money to spend and are reached just before they decide to shop. 

* 65.2 million Millenials use radio each week. That’s more than 90% of America’s most connected consumers tuning in.
 
* Radio’s most engaged demographic, as judged by the time spent with the medium during the week, are the Boomers who tune to radio for more than 14 hours every week.

* Country was the number one format in America last year, followed by News/Talk, Pop Contemporary Hit Radio, Adult Contemporary and Classic Hits to round out the top  5.




 
Breaking News
Power 105.1/New York Announces Star-Studded Lineup For Powerhouse 2016
In Brief - August 30, 2016
August 29, 2016
Cumulus Promotes Justin Hach To VP/Digital For San Francisco Cluster
Entercom Boston Names Harris & DiLuca To New Sales Managers Roles
August 26, 2016
iHeartMedia Names Michael Saunders Urban Brand Coordinator & PD For KQBT/Houston
GUESS And Republic Records Join To Launch GUESS Music
August 25, 2016
CMG Orlando Names Dawn Campbell New Director Of Branding/Programming For WCFB-FM
CBS Radio Las Vegas Launches 98.5 (HD-2) Da Shaka Vegas' Island & Reggae Station
Cumulus Promotes Jessica Poxson To APD At WDRQ (NASH FM 93.1)/Detroit
iHeartMedia Names Ryan Petrosso SVP/Sales For Charlotte
FCC Commissioners Clyburn and Pai To Address 2016 Radio Show
August 24, 2016
Amber Bouchard Joins WRFF (Radio 104.5)/Philadelphia As APD
Songs of Hope XII To Honor Pharrell with Clive Davis "Legend In Songwriter Award"
Benztown Named to Inc. 5000 for 4th Consecutive Year
August 24, 2016
Matt Bosso Named APD/MD At WODS/Boston
Sterling Simms Named UMPG Director of Creative
MIW Radio Group Names Beth Neuhoff The 2016 MIW Trailblazer
In Brief - August 23, 2016
August 22, 2016
Nielsen Audio Finds Los Angeles Metro Irregularities
iHeartMedia Salisbury-Ocean City, MD Names Dave Hovel SVP/Programming
Images from the 2016 iHeartMedia Music Summit
'Wake Up Call' Radio Host Welcomes Baby Boy
August 22, 2016
Jeff Smulyan Proposes to Take Emmis Private
Music News
Beyoncé Dominates 2016 MTV VMAs
Frank Ocean Debuts Atop Billboard 200 with Blonde
Quick Hits: Drake, Usher, Florence + the Machine, Jon Bon Jovi
Ariana Grande & Nicki Minaj to Perform at MTV VMAs
Quick Hits: Britney Spears, Calvin Harris, Kings Of Leon, Prince, R.E.M, Lorde
Pandora Partners With Questlove
Quick Hits: MTV VMAs / DJ Khaled / Lukas Graham, ASAP Ferg
Quick Hits: Justin Timberlake / Trolls soundtrack, Metallica, Jimmy Eat World, Big Boi & Killer Mike, Empire of the Sun
Second Frank Ocean Release Arrives Over the Weekend
Quick Hits: Billboard 200, Bridge School Benefit, Lou Pearlman, Future, 3 Doors Down, Kings of Leon
Frank Ocean Releases "Visual Album" Endless
Lars Ulrich Talks New Metallica Record
Strange Days Indeed: An Interview with Garbage’s Shirley Manson
Metallica Announce New Album Hardwired...To Self Destruct
Drake Leads Nominees For BET Hip Hop Awards
FMQB NOW

          Question Of
           The Week

Advertisement:
Search FMQB.com
Advertisements:
FMQB Member Login
Email:
Pass:

Save
Not a member yet?
Sign up Now!
Sign Up for Breaking News!
Enter FMQB E-Tracking!