Report: 242 Million Americans Listen To Radio Each Week
February 6, 2014

Nielsen has just released a new report called State of the Media: Audio Today How America Listens which highlights the power of audio in the United States.

Here a few hightlights from the report:

* More than 92% of everyone in the United States age 12 or older listens to radio each week; that accounts for over 242 million Americans.

* The majority of radio usage comes from the employed audience, away from home.  Over two-thirds of the weekly audience (62%) works full-time, meaning they have money to spend and are reached just before they decide to shop. 

* 65.2 million Millenials use radio each week. That’s more than 90% of America’s most connected consumers tuning in.
 
* Radio’s most engaged demographic, as judged by the time spent with the medium during the week, are the Boomers who tune to radio for more than 14 hours every week.

* Country was the number one format in America last year, followed by News/Talk, Pop Contemporary Hit Radio, Adult Contemporary and Classic Hits to round out the top  5.




 
Breaking News
ASCAP Names Brian Roberts EVP/COO
Mark Abuzzahab Joins VuHaus As PD
Study: The Infinite Dial 2015
More Speakers Added To The Conclave
In Brief - March 5, 2015
March 4, 2015
Verve Music Group Promotes Mike Rittberg To General Manager
More Speakers Added To The Conclave
March 4, 2015
Nielsen Acquires eXelate
iHeartMedia Receives Five Stevie Awards For Sales, Customer Service
Coleman Insights To Host New Music Webinar: When Is A Hit A Hit?
In Brief - March 4, 2015
March 3, 2015
Cumulus Names New Programming Leadership In L.A. And Minneapolis
Republic Records And IM Global Announce Multi-Picture Co-Production Pact
2015 NAB Show To Feature FCC Commissioners
Warner Music Group Names James Steven EVP/Communications & Marketing
Entravision Appoints Maria Lopez-Knowles Chief Marketing Officer
Kane Show, Maroon 5 Show Support For Fan
Rick Krim Tapped As Sony/ATV Co-President, U.S.
Courtney Lowery Upped To VP/Publicity At Epic Records
In Brief - March 3, 2015
March 2, 2015
Ipsos Research Study Highlights Continued Strength Of AM/FM Radio In Cars
Cumulus Reports Operating Results For Fourth Quarter And Full Year 2014
KYSR Names Andrew Harms APD/MD/Afternoon Host
Chad Lopez Appointed VP/Market Manager For Cumulus New York
iHeartMedia Names Colleen Valkoun Market President For Madison And Milwaukee
Cumulus Ups Donna Baker To Midwest RVP, Peter Bowen Named Chicago VP/MM
Music News
Usher, No Doubt Celebrate Earth Day in D.C.
Quick Hits: Wale, Violent Femmes, David Gilmour, Sweetlife Festival, Rivers Cuomo
Rapper Big Sean Debuts At #1 On Billboard 200
Quick Hits: Shania Twain, BET Experience, Rock In Rio USA, Wilco, Brian Wilson
Kelly Clarkson Takes Piece By Piece On the Road
Quick Hits: Metallica, My Morning Jacket, Flo Rida, Modest Mouse, Led Zeppelin
Madonna Unveils Rebel Heart Tour
Mumford & Sons Get Wilder On Third LP
Quick Hits: Kanye West, Stone Sour, Radio Disney Music Awards, Lollapalooza Berlin, Bestival
All Apologies From Kanye West
The Week In Review: 2/23-2/27
FMQB Retro-Active: Aerosmith's Joey Kramer Talks Donington DVD, The Beatles, and Rockin and Roastin Coffee
Quick Hits: Mumford & Sons, Madonna, Beale Street Music Festival, Tool
Ed Sheeran, Sam Smith Rule BRIT Awards
Quick Hits: Foo Fighters, Carly Rae Jepsen, The Airborne Toxic Event, Echosmith, Finding Neverland Album with John Legend & Rita Ora
FMQB NOW

Rob Roberts
OM/Cumulus Atlanta

Advertisement:
Search FMQB.com
Advertisements:
FMQB Member Login
Email:
Pass:

Save
Not a member yet?
Sign up Now!
Sign Up for Breaking News!
Enter FMQB E-Tracking!