Clear Channel And Relativity Renew Partnership
February 13, 2014

Clear Channel Media and Entertainment and Relativity, a next-generation studio that produces and distributes entertainment content across multiple platforms, announced today that the companies are renewing their cross-media marketing collaboration to promote Relativity film releases.

Over the next 18 months, Relativity and Clear Channel will develop campaigns that utilize Clear Channel's cross-platform media assets and reach to promoting the company's upcoming films. Previous collaborations between the companies included campaigns for the films Limitless, Immortals, Act of Valor, Safe Haven and Free Birds.

Under the agreement, Relativity will provide exclusive content created by its filmmakers and talent that will be shared with listeners and viewers through various Clear Channel platforms, including iHeartRadio; national radio programs and local radio stations; select iHeartRadio branded events; and digital outdoor billboards.

The programs will also include organic promotional support from popular radio personalities such as Ryan Seacrest, Elvis Duran, Dan Patrick and Steve Harvey; naturally integrated film imaging across local stations and iHeartRadio's national digital and mobile ad units; homepage website takeovers; and national and local on-air commercial inventory.

In addition, the partnership will give listeners and moviegoers access to interviews with exclusive insight into the films and social media integrations on iHeartRadio and station Facebook pages which will offer the chance to win tickets, prizes and movie experiences. 

"Relativity is consistently looking for innovative ways to connect our movies with audiences, and Clear Channel has the unique capability to connect to millions of people both locally and nationally," said Russell Schwartz, President, Domestic Marketing, Relativity. "We are thrilled to continue our relationship with Clear Channel and look forward to collaborating on new marketing initiatives."

"Clear Channel has the natural ability to connect with targeted audiences in meaningful ways," said Greg Glenday, President of Clear Channel Connections. "The unparalleled reach of our multi-platform campaigns proved instrumental in the success of Relativity Media's hit films such as Limitless, Immortals, Act of Valor and Safe Haven, and we are looking forward to creating unique marketing programs to build excitement around their upcoming films."

Relativity will release the action-thriller 3 Days to Kill (in theaters February 21, 2014) starring Kevin Costner, the supernatural horror film Oculus (in theaters April 11, 2014), and the live-action family adventure Earth to Echo (in theaters July 2, 2014).




 
Breaking News
eQB NOW
The Week In Review: 10/20-10/24
Beasley Broadcast Group Issues Third Quarter Results
Pandora Reports Q3 2014 Financial Results
Deezer Acquires Stitcher
In Brief - October 24, 2014
October 23, 2014
Nielsen Reports Third Quarter 2014 Results, Announces $1B Share Repurchase Authorization
iHeartRadio Now Available For Use In Apple's CarPlay
In Brief - October 23, 2014
October 22, 2014
Pandora AMP Allows For "Large Scale" Artist Analytics
Spanish Broadcasting System Names Eric Garcia Radio Revenue Chief, GM, New York Market
The Conclave To Honor Ginny Morris With The Rockwell Award
In Brief - October 22, 2014
October 21, 2014
Report: Ron Fair Departs Virgin Records
Adobe, Nielsen To Create Comprehensive Measurement Platform For Digital Content
DMR/Interactive Names Doug Smith VP/Marketing Strategy
Triton Digital's August 2014 Ranker: Major News Events Show Impact On Top 20 Streaming Audio Markets
October 20, 2014
iHeartMedia San Francisco Names Mark Adams PD of KYLD & KIOI
Premiere Networks Promotes Claudine Cazian To VP/Programming & Branded Entertainment
Entercom Names Carlos Lamadrid VP/National Sales, Strategic Partnerships
Pandora Hires Steve Bené As General Counsel
In Brief - October 20, 2014
October 17, 2014
In Brief - October 17, 2014
The Week In Review: 10/13-10/17
October 16, 2014
Music News
Taylor Swift Talks Pop Genre, 1989 & More
The Week In Review: 10/20-10/24
Quick Hits: The Grammys, Sam Smith, Foo Fighters, The Grateful Dead
Taylor Swift Reveals Songs of 1989
One Direction Goes "On The Road Again"
Quick Hits: American Music Awards, Justin Timberlake, New Now Next Awards, Foo Fighters, Jake Miller, ShipRocked
Florida Georgia Line, Bob Seger Lead Sales Chart
Quick Hits: Taylor Swift, Foo Fighters, Gwen Stefani, Cold War Kids
Charli XCX, Haim and More Contribute to Hunger Games
Quick Hits: Meghan Trainor, Smashing Pumpkins, Milky Chance
U2 Sits Down For Intimate Radio Special
Quick Hits: Coldplay, Gwen Stefani, Foo Fighters, Dropkick Murphys, Madisen Ward and the Mama Bear
One Direction Reveal Four Tracklist
The Week In Review: 10/20-10/24
Quick Hits: Iggy Azalea, U2, Snoop Dogg / Pharrell, iHeartRadio Fiesta Latina
FMQB NOW

Christopher K
APD/MD, KDND & KUDL
Sacramento

Advertisement:
Search FMQB.com
Advertisements:
FMQB Member Login
Email:
Pass:

Save
Not a member yet?
Sign up Now!
Sign Up for Breaking News!
Enter FMQB E-Tracking!