Clear Channel And Relativity Renew Partnership
February 13, 2014

Clear Channel Media and Entertainment and Relativity, a next-generation studio that produces and distributes entertainment content across multiple platforms, announced today that the companies are renewing their cross-media marketing collaboration to promote Relativity film releases.

Over the next 18 months, Relativity and Clear Channel will develop campaigns that utilize Clear Channel's cross-platform media assets and reach to promoting the company's upcoming films. Previous collaborations between the companies included campaigns for the films Limitless, Immortals, Act of Valor, Safe Haven and Free Birds.

Under the agreement, Relativity will provide exclusive content created by its filmmakers and talent that will be shared with listeners and viewers through various Clear Channel platforms, including iHeartRadio; national radio programs and local radio stations; select iHeartRadio branded events; and digital outdoor billboards.

The programs will also include organic promotional support from popular radio personalities such as Ryan Seacrest, Elvis Duran, Dan Patrick and Steve Harvey; naturally integrated film imaging across local stations and iHeartRadio's national digital and mobile ad units; homepage website takeovers; and national and local on-air commercial inventory.

In addition, the partnership will give listeners and moviegoers access to interviews with exclusive insight into the films and social media integrations on iHeartRadio and station Facebook pages which will offer the chance to win tickets, prizes and movie experiences. 

"Relativity is consistently looking for innovative ways to connect our movies with audiences, and Clear Channel has the unique capability to connect to millions of people both locally and nationally," said Russell Schwartz, President, Domestic Marketing, Relativity. "We are thrilled to continue our relationship with Clear Channel and look forward to collaborating on new marketing initiatives."

"Clear Channel has the natural ability to connect with targeted audiences in meaningful ways," said Greg Glenday, President of Clear Channel Connections. "The unparalleled reach of our multi-platform campaigns proved instrumental in the success of Relativity Media's hit films such as Limitless, Immortals, Act of Valor and Safe Haven, and we are looking forward to creating unique marketing programs to build excitement around their upcoming films."

Relativity will release the action-thriller 3 Days to Kill (in theaters February 21, 2014) starring Kevin Costner, the supernatural horror film Oculus (in theaters April 11, 2014), and the live-action family adventure Earth to Echo (in theaters July 2, 2014).




 
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Mike McVay
SVP/Content & Programming
Cumulus Media

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