Clear Channel And Relativity Renew Partnership
February 13, 2014

Clear Channel Media and Entertainment and Relativity, a next-generation studio that produces and distributes entertainment content across multiple platforms, announced today that the companies are renewing their cross-media marketing collaboration to promote Relativity film releases.

Over the next 18 months, Relativity and Clear Channel will develop campaigns that utilize Clear Channel's cross-platform media assets and reach to promoting the company's upcoming films. Previous collaborations between the companies included campaigns for the films Limitless, Immortals, Act of Valor, Safe Haven and Free Birds.

Under the agreement, Relativity will provide exclusive content created by its filmmakers and talent that will be shared with listeners and viewers through various Clear Channel platforms, including iHeartRadio; national radio programs and local radio stations; select iHeartRadio branded events; and digital outdoor billboards.

The programs will also include organic promotional support from popular radio personalities such as Ryan Seacrest, Elvis Duran, Dan Patrick and Steve Harvey; naturally integrated film imaging across local stations and iHeartRadio's national digital and mobile ad units; homepage website takeovers; and national and local on-air commercial inventory.

In addition, the partnership will give listeners and moviegoers access to interviews with exclusive insight into the films and social media integrations on iHeartRadio and station Facebook pages which will offer the chance to win tickets, prizes and movie experiences. 

"Relativity is consistently looking for innovative ways to connect our movies with audiences, and Clear Channel has the unique capability to connect to millions of people both locally and nationally," said Russell Schwartz, President, Domestic Marketing, Relativity. "We are thrilled to continue our relationship with Clear Channel and look forward to collaborating on new marketing initiatives."

"Clear Channel has the natural ability to connect with targeted audiences in meaningful ways," said Greg Glenday, President of Clear Channel Connections. "The unparalleled reach of our multi-platform campaigns proved instrumental in the success of Relativity Media's hit films such as Limitless, Immortals, Act of Valor and Safe Haven, and we are looking forward to creating unique marketing programs to build excitement around their upcoming films."

Relativity will release the action-thriller 3 Days to Kill (in theaters February 21, 2014) starring Kevin Costner, the supernatural horror film Oculus (in theaters April 11, 2014), and the live-action family adventure Earth to Echo (in theaters July 2, 2014).




 
Breaking News
iHeartMedia Revenue Up in Q4, Full-Year 2016
Study: Actual Ratings Panelists - We Want Personalities And Fun!
iHeartMedia Tampa Names Pete Norden SVP/Sales
The Syndicate Promotes from Within to Strengthen Marketing, Radio & Finance Departments
2017 NAB Crystal Radio Awards Finalists Announced
February 22, 2017
Entercom Reports Fourth Quarter and Annual Results
Study: “Local” Is Not Radio's Best Defense Against Pureplays
Ashley Z Takes On Nights At Q100/Atlanta Nights
Benztown Releases Third Annual Benztown 50 List of Top Voiceover Professionals in Radio
February 21, 2017
Study: Just Over Half Of At Work Listening Goes To Radio
iHeartMedia Names Blaine Jackson PD At WLUB/Augusta
CMG Atlanta Radio Names Jaleigh Long Director of Sales
In Brief - February 21, 2017
February 20, 2017
Study: Radio Dominates In Connected Cars
February 17, 2017
Study: Women to Radio: I Love You, But….
iHeartMedia Fort Myers Adds New Nighttime On-Air Hosts Lulu & Lala On Y100.1
Entercom Los Angeles Extends KSWD's "Uncle Joe'Benson
February 16, 2017
Study: Who Do Women Love Most – Radio or Pandora?
Prince Streaming Activity Explodes
Kathy Romano To Bring "Her Story" To WBEN/Phiadelphia
February 15, 2017
CBS Corp Revenue Up in 2016, Radio Now "Discontinued Operations"
Z90 "EPIC 48 2.0" Wraps, Includes Meeting Lady Gaga At The Big Game
MIW Radio Group: 2016 Gender Analysis
February 14, 2017
Music News
Bruno Mars to Receive 2017 iHeartRadio Innovator Award
David Bowie Honored at Brit Awards
Katy Perry Talks New Album Rollout
Quick Hits: Ed Sheeran, Future, Songwriters Hall Of Fame, Chris Brown, Young The Giant
Fifty Shades Darker Soundtrack Debuts Atop Billboard 200
James Brown's Drummer Clyde Stubblefield Dies
Quick Hits: Katy Perry, Ottawa Bluesfest Lineup
Quick Hits: The Roots Picnic, Ringo Starr & Paul McCartney, Lana Del Rey
Republic Records, ZXL Music & The Grimmie Family To Release New Christine Grimmie Music
Linkin Park Announce New Album, Release Single "Heavy"
Migos Joins With Motown & Capitol Records
Quick Hits: Beyonce, Adele, Metallica, Michael Jackson, OneRepublic
Katy Perry, Ed Sheeran, The Chainsmokers, Shawn Mendes, Noah Cyrus, Bruno Mars Set To Perform At The 2017 iHeartRadio Music Awards
Future Announces New Album Out Friday
Quick Hits: Pitbull, Lorde, G-Eazy, Camila Cabello
FMQB NOW

Question Of
The Week

Advertisement:
Search FMQB.com
Advertisements:
FMQB Member Login
Email:
Pass:

Save
Not a member yet?
Sign up Now!
Sign Up for Breaking News!
Enter FMQB E-Tracking!