Lady Gaga Shooting Elaborate Video Project
February 13, 2014


Lady Gaga
Hearst Castle in San Simeon, CA has become the site of an elaborate new Lady Gaga video, according to the San Luis Obispo Tribune. It sounds like quite a large scale production, since the newspaper reported that there have been 125 cast and crew members working on the set. Crew members were seen spray-painting large inflatable plastic swans in metallic sheens and carrying props such as a giant plaster seashell, antique furniture and garbage bags full of fake flowers around the estate of publishing mogul William Randolph Hearst, which is now a historical monument.

Remar Sutton, board member of the Hearst Castle Preservation Foundation, was mum about the specific details of the video project, but he told the newspaper that it's "the most extensive shoot she's done." Sutton also disclosed that the pop diva is directing the video with help from two other filmmakers, Nicole Ehrlich and Andrew Listermann. Production is not expected to wrap until October.

Since the Deed of Trust between Hearst Corp. and the state of California prohibits commercial enterprises at Hearst Castle, film shoots are extremely rare. However, one of the reasons the Foundation allowed Gaga to shoot there is the "extraordinary exposure (the project) will bring to a new generation," Sutton told the Tribune. Furthermore, Gaga, her parents and her associates are donating $250,000 to the Foundation. They also will pay the castle's standard $22,100 special fee, underwrite a $25,000 water supply study, and reimburse the state for all production-related costs. Additionally, Gaga will shoot a water conservation public service announcement and a short feature on the castle, which will be donated to the Foundation.




 
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Mike McVay
SVP/Content & Programming
Cumulus Media

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