CCM+E and American Heart Association Join for $1 Million Media Campaign
February 14, 2014
Heart disease is the leading cause of death in the United States. President Obama has nationally proclaimed February American Heart Month, a movement dedicated to educating the public about heart disease, its risks and preventative measures. Clear Channel Media and Entertainment has committed over $1 million worth of on-air media to help educate the public on the signs and risk factors associated with heart disease and stroke as part of its collaboration with the American Heart Association and in support of American Heart Month. Earlier this month, Clear Channel also teamed up with the American Heart Association’s Go Red For Women movement to encourage America to go RED for the 11th National Wear Red Day on February 7, 2014.
Beginning today, February 14, Valentine's Day, Clear Channel will kick off a two-week public service announcement (PSA) campaign across its 840 radio stations to educate listeners on the symptoms of heart disease and stroke in honor of American Heart Month. Certain Clear Channel stations will air a comedic yet informative public service announcement voiced by Emmy-nominated actress Elizabeth Banks that highlights the signs of heart attack in women, while all other Clear Channel radio stations will air a second PSA, created by the Ad Council and the American Heart Association, to help people recognize and respond to the sudden warning signs of a stroke.
“Clear Channel’s commitment to supporting and airing messaging about heart disease and stroke has been outstanding,” said Peggy Conlon, president and CEO of Ad Council. “Together with Clear Channel’s support and our longstanding partners at the American Heart Association and American Stroke Association, we know we can raise awareness and truly move the needle on these critical social issues and improve the health of women nationwide.”
“Over the past 50 years, American Heart Month has become an annual tradition that unites men and women from all parts of the country and focuses attention on one the most serious health concerns facing Americans,” said Jessica King, Clear Channel's Director of Community Engagement. “At Clear Channel, we believe it is critical to remind our listeners that it is incredibly important for everyone to know the warning signs of a stroke or a heart attack — and, as importantly, to understand tactics that can help prevent them."
“We’re grateful for Clear Channel’s support of the American Heart Association and its commitment to helping us raise awareness about heart disease and stroke,” said Bernie Dennis, Chairman of the Board of the American Heart Association. “This is an exciting opportunity for us to educate Clear Channel listeners nationwide with our PSAs and make a health impact to save more lives.”
Additionally, on February 6, 2014, Danielle Monaro, co-host of Z100/New York's syndicated Elvis Duran and the Morning Show, was on-site at the Go Red For Women/The Heart Truth Red Dress Collection in New York City during Mercedes-Benz Fashion Week to celebrate Go Red For Women’s 10th anniversary alongside show models Lindsey Vonn, AnnaSophia Robb, Colbie Caillat, Giada De Laurentiis, Gina Torres, Bella Thorne, Joan Jett, Leona Lewis, NeNe Leakes, Rutina Wesley, Sasha Cohen and Vanna White, among others. Danielle was the official show correspondent and provided Elvis Duran and the Morning Show listeners with behind-the-scenes access and videos.
“I felt honored to be part of such an iconic campaign, one that has brought together women from all over the world for so many years with the sole purpose of improving women’s heart health,” said Monaro. “My involvement in the Red Dress Collection Show helped the American Heart Association extend the fashion show’s reach beyond NYC and into the homes of Clear Channel listeners across the U.S.”