Pandora Now Identifying Users' Political Preferences
February 17, 2014

A new advertising service within Pandora will reportedly be able to identify a user's political affiliation, as the popular digital service continues to expand its targeted advertising. The Wall Street Journal reports that the service would let candidates and political organizations target listeners based on what the service determines their political affiliations to be.

According to the WSJ, the service matches recent election results with a user's musical preferences via their zip code, then labels the user's political preference, based on if their favorite acts are more popular among Republicans or Democrats.

Pandora's Director of Product Management Jack Krawczyk told the paper, "Targeting users is basically the currency in data right now," and added that more hyper-specific ad targeting is coming to the service. "We can infer parenting," Krawczyk said. "If you're registered as a female in your thirties and have a children's music station."

Krawczyk added that he believes Pandora's political predications have an accuracy rate between 75-80 percent.




 
Breaking News
Amber Bouchard Joins WRFF (Radio 104.5)/Philadelphia As APD
Songs of Hope XII To Honor Pharrell with Clive Davis "Legend In Songwriter Award"
Benztown Named to Inc. 5000 for 4th Consecutive Year
August 24, 2016
Matt Bosso Named APD/MD At WODS/Boston
Sterling Simms Named UMPG Director of Creative
MIW Radio Group Names Beth Neuhoff The 2016 MIW Trailblazer
In Brief - August 23, 2016
August 22, 2016
Nielsen Audio Finds Los Angeles Metro Irregularities
iHeartMedia Salisbury-Ocean City, MD Names Dave Hovel SVP/Programming
Images from the 2016 iHeartMedia Music Summit
'Wake Up Call' Radio Host Welcomes Baby Boy
August 22, 2016
Jeff Smulyan Proposes to Take Emmis Private
WRVW (107.5 The River)/Nashville To Host Rooftop Pool Party With Demi Lovato & Nick Jonas
iHeartMedia Names Ryan McKiddy APD/MD At WSIX/Nashville
August 18, 2016
iHeartMedia Elevates Michael Preacher & Dave Carwile In North East Division
Bill Kelly To Join Cumulus Media As VP/Market Manager For Youngstown
iHeartRadio Surpasses 90 Million Registered Users
Three Broadcasting Execs Appointed to the Conclave Board of Directors
August 17, 2016
MSG Company Acquires 12% Stake in Townsquare Media
Scott Shannon To Host National Radio Hall of Fame Induction Ceremony
Mike O’Brian Re-Signs With Beasley’s KKLZ/Las Vegas
August 16, 2016
Republic Records Restructures Promotion Department, Adds Key Executives
iHeartRadio Music Awards Returning in 2017
In Brief - August 16, 2016
Music News
Pandora Partners With Questlove
Quick Hits: MTV VMAs / DJ Khaled / Lukas Graham, ASAP Ferg
Quick Hits: Justin Timberlake / Trolls soundtrack, Metallica, Jimmy Eat World, Big Boi & Killer Mike, Empire of the Sun
Second Frank Ocean Release Arrives Over the Weekend
Quick Hits: Billboard 200, Bridge School Benefit, Lou Pearlman, Future, 3 Doors Down, Kings of Leon
Frank Ocean Releases "Visual Album" Endless
Lars Ulrich Talks New Metallica Record
Strange Days Indeed: An Interview with Garbage’s Shirley Manson
Metallica Announce New Album Hardwired...To Self Destruct
Drake Leads Nominees For BET Hip Hop Awards
Quick Hits: Kanye West, Lil Wayne
Paul McCartney Signs Worldwide Deal With Capitol Records
Lady Gaga Announces New Single, Cast in A Star Is Born
Quick Hits: Katy Perry, Nick Jonas / MTV VMAs, Tove Lo, Guns 'N Roses, Dawes
FMQB Photo Pass: 2016 Triple A Conference
FMQB NOW

          Question Of
           The Week

Advertisement:
Search FMQB.com
Advertisements:
FMQB Member Login
Email:
Pass:

Save
Not a member yet?
Sign up Now!
Sign Up for Breaking News!
Enter FMQB E-Tracking!