Cumulus Inks Deal With American Media For NASH Print Edition
February 17, 2014
American Media, Inc. (AMI) and Cumulus Media have announced a partnership to form a glossy, 16-page section called NASH in Country Weekly, beginning with the February 24 issue. The partnership allows Cumulus Media to further its flagship NASH Country brand.
"This agreement is a transforming event for Country Weekly," said AMI Chairman/President/CEO David Pecker. "Partnering with Cumulus Media and combining their reach and voice with our expertise in print media will deliver an extraordinary consumer experience that is unmatched in the industry."
The NASH editorial supplement is designed to provide an exclusive behind-the-scenes look at some of todayís hottest country stars, industry news, and the personalities behind its radio broadcasts.
"We are excited to be partnering with AMI as we bring the NASH brand to life in print," said Cumulus CEO Lew Dickey. "The talented and dedicated staff at Country Weekly has consistently informed the passionate base of Country music across America. We look forward to leveraging both brands to create an unparalleled experience for country music fans and another important point of engagement for our clients."
The introduction of NASH in the pages of Country Weekly is the first part of this multi-level partnership that will also include integration of Country Weekly into NASHís regular radio programming. AMI and Cumulus Media will also introduce a website that will provide an in-depth and unique look at both the business and lifestyle aspects of the Country music industry. The website will be built in collaboration with the launch of the partnership.