WMG And Shazam Form Strategic Alliance

Warner Music Group (WMG) and Shazam announce an innovative strategic alliance that will discover new acts and sign them to a Shazam branded label under WMG, and that will collaborate in enhanced marketing across WMGs roster of artists.         
The global partnership will create a connection between music fans, emerging artists, and WMGs A&R teams. The Shazam label imprint will identify unsigned artists for support and development by combining WMGs global A&R expertise with Shazams proprietary fan activity data. At the same time, the apps unique promotional channels will empower artists to directly engage with fans who Shazamed them, enabling fans to continue to champion the artist they helped discover.
By partnering with Shazam, a brand which is synonymous with music discovery for fans all around the world, we have forged a potent proposition: the first crowd-sourced, big data record label, said Rob Wiesenthal, COO/Corporate, Warner Music Group. "While data and crowd sourced analyses will never be a substitute for the expertise and instincts of our A&R professionals, we do believe the information we obtain for this new label will provide very useful signals that will bolster our ability to find the stars of tomorrow."

We are excited to enter into a next-generation partnership with Warner Music Group. Every minute of the day, people around the world Shazam over 10,000 songs, giving us incredible insight into what songs are trending and allowing us to discover future hits. Combining Shazams proprietary data with WMGs A&R expertise will yield fantastic results, said Rich Riley, CEO, Shazam. We are also eager to use our deep data and advanced promotional solutions combined with exclusive content from WMG to help artists engage with their fans and sell more music.
Mike Caren, President, Worldwide A&R, WMG, said "Millions of fans use the Shazam app to discover music, so when a song debuts strongly on the Shazam chart it is an exciting, early indication that it has hit potential. By deepening our relationship with Shazam, this landmark partnership will complement our existing commitment to A&R, create new talent-spotting possibilities, and expand our range of innovative artist development activities.
Wiesenthal added, We are constantly seeking out boundary-breaking means of taking our A&R and promotional strategies to the next level, and this alliance creates unique and meaningful opportunities for both music fans and artists."

Breaking News
CBS Radio Signs Michael Martin To Multi-Year Contract Renewal
SportsRadio 94WIP/Philly Adds Joe Decamra & Jon Ritchie To Middays
October 19, 2016
Frankie C Extends Agreement With KZHT/Salt Lake City
Voncile Anderson Named Beasley Director/NTR Sales In Tampa Bay
In Brief - October 19, 2016
October 18, 2016
Rob Stringer Promoted To CEO Of Sony Music Entertainment
iHeartMedia St. Louis Announces The Debut Of The New Alt 104.9
Entercom Agrees To Acquire Four Radio Stations In Charlotte From Beasley Broadcast Group
Ebro Returns To Portland
Townsquare Media Names John Roberts OM For Tyler-Longview, Texas
Jacobs Media & PRPDs 8th Annual Public Radio Tech Survey Released
In Brief - October 18, 2016
October 17, 2016
WFLZ/Tampa Names Kruz Program Director
Republic Records Promotes Wendy Goldstein To Executive Vice President
Alpha Media Mankato Names Bob Rose Market Manager
Corey B. Joins WBBM-FM (B96)/Chicago As New Night Host
October 14, 2016
Race Taylor Re-Ups With WPLJ/New York
Andrew Berger Named Imaging Director For KPWR/Los Angeles
October 13, 2016
iHeartMedia Chicago Names New Night Show Hosts
Emmis Announces Agreement to Sell Texas Monthly
Alpha Media Supports Hurricane Matthew Recovery Relief
KFM-BFM Adds Robin Roth To Roster
October 12, 2016
iHeartMedia Connecticut Names Jagger PD of WKSS & WKCI
Emmis Reaches Agreement To Sell Terre Haute Radio Stations
Music News
"Crash" Into Against Me!
Quick Hits: Radiohead, Frank Ocean, A$AP Ferg
Maroon 5 Closes The Top 40 and Hot AC Radio Panels Upon Impact
Jordan Fisher Will Make His Broadway Debut In Hamilton On November 22
Quick Hits: Kanye West, Eminem, Bruno Mars, Gwen Stefani
Pearl Jam, 2Pac & Depeche Mode Lead 2017 Rock Hall Nominees
Green Day Tops Billboard 200 For Their Third Time
Quick Hits: Liam Payne, Rock & Roll Hall Of Fame, Mother Love Bone
Quick Hits: Kings Of Leon, Elton John, Roger Waters
Maroon 5 Debuts New Single Featuring Kendrick Lamar
Louise Goffin To Perform Surprise Concert
Quick Hits: Drake, Depeche Mode
Drake Earns Record-Setting 13 American Music Award Nominations
Solange's A Seat at the Table Is Her First #1 Album
Green Day Announce 2017 North American Tour

Jon Zellner
EVP/Programming Operations

          Question Of
           The Week

Search FMQB.com
FMQB Member Login

Not a member yet?
Sign up Now!
Sign Up for Breaking News!
Enter FMQB E-Tracking!