NAB's OK2TALK Campaign Receives Growing Support
February 27, 2014

The National Association of Broadcasters announces that local radio and TV stations across America have donated airtime valued at over $35.5 million (up from $26.4 million in December) for NAB's OK2TALK mental health public service announcement campaign. This includes more than 293,380 TV and radio airings.

NAB also announced that the OK2TALK campaign won the award for Best Video and/or Podcast Program at the 2014 PR News Nonprofit Awards, held today at the National Press Club in Washington, D.C. The Awards honor nonprofits for the best PR campaigns and communications initiatives of the year.

In response to today's announcements, NAB President and CEO Gordon Smith said, "We appreciate the generous support that the OK2TALK campaign has received. We encourage stations to continue to use the campaign to drive home the message that it's okay to talk about mental health; that help is available and effective; that if you need help, you should get it; and, that if you know someone who is struggling, help them to get help. The overwhelming response on the OK2TALK Tumblr page makes clear how serious a problem this issue is in our society."

The PSA campaign, launched on July 23, directs people to OK2TALK.org, a Tumblr-based community where teens and young adults struggling with mental health problems can share personal stories of recovery, tragedy, struggle or hope. By inviting young people, their families and friends to add their voice in a safe, moderated space, the campaign encourages an organic conversation about mental health challenges and recovery stories. The site also includes resources for those seeking help.

OK2TALK.org has seen significant engagement following the launch of the campaign, with more than 1.1 million page views, 25,900 followers and 6,040 submissions. The site has also seen more than 108,000 clicks on the "Get Help" button, which takes visitors to mentalhealth.gov/ and suicide prevention resources.

In addition to the thousands of broadcast stations that have committed air time and financial resources in support of OK2TALK, partners in the effort include: Active Minds, Bring Change 2 Mind, Each Mind Matters, Entertainment Industries Council (EIC), Mental Health America, the National Alliance on Mental Illness (NAMI), One Mind for Research and Tumblr.




 
Breaking News
Ipsos Research Study Highlights Continued Strength Of AM/FM Radio In Cars
KYSR Names Andrew Harms APD/MD/Afternoon Host
Chad Lopez Appointed VP/Market Manager For Cumulus New York
iHeartMedia Names Colleen Valkoun Market President For Madison And Milwaukee
Cumulus Ups Donna Baker To Midwest RVP, Peter Bowen Named Chicago VP/MM
Triton Digital Partners With Edison Research To Deliver Podcast Measurement Technology
Cumulus Taps Jon Lurie As PD At KMGA
In Brief - March 2, 2015
February 27, 2015
Epic Records Names Breyon Prescott Head Of Urban A&R
The Week In Review: 2/23-2/27
Westwood One Rolls Out National Expansion Of The Jonathon Brandmeier Show
In Brief - February 27, 2015
February 26, 2015
Mel Karmazin To Be Honored By The Broadcasters Foundation Of America
Cox Media Group Names Rachel Williamson Director/Digital Revenue Development
New Generation Radio Launches Virtual Jock
Benztown Teams With Vipology To Bring Cost-Effective Websites To Radio
In Brief - February 26, 2015
February 25, 2015
iHeartMedia Announces Executive Changes
NAB Statement On Introduction Of Local Radio Freedom Act In House, Senate
Report: Radio’s 2015 Digital Revenue Poised For Double-Digit Growth
Coleman Insights, Jacobs Media Explore The Great Pyramids Of Radio
Republic Records Names Patch Culbertson Director of A&R
In Brief - February 25, 2015
February 24, 2015
106.1 KISS FM Changes Name To 106.1 LAURA FM
In Brief - February 24, 2015
February 23, 2015
Music News
Madonna Unveils Rebel Heart Tour
Mumford & Sons Get Wilder On Third LP
Quick Hits: Kanye West, Stone Sour, Radio Disney Music Awards, Lollapalooza Berlin, Bestival
All Apologies From Kanye West
The Week In Review: 2/23-2/27
FMQB Retro-Active: Aerosmith's Joey Kramer Talks Donington DVD, The Beatles, and Rockin and Roastin Coffee
Quick Hits: Mumford & Sons, Madonna, Beale Street Music Festival, Tool
Ed Sheeran, Sam Smith Rule BRIT Awards
Quick Hits: Foo Fighters, Carly Rae Jepsen, The Airborne Toxic Event, Echosmith, Finding Neverland Album with John Legend & Rita Ora
Imagine Dragons Roar To Top Debut
Quick Hits: U2, Firefly Festival, Nico & Vinz, Lady Gaga, Three Days Grace, Free Press Summer Festival
Sam Smith Set For Another U.S. Road Trip
Quick Hits: One Direction, Lorde, Brandon Flowers, Redfoo, Fuji Rock Festival
Quick Hits: John Legend & Common / The Oscars, Ed Sheeran, In This Moment, Passion Pit, Kaaboo Del Mar Festival, Pixies
Kanye Talks New Album & More With Power 105.1's Breakfast Club
FMQB NOW

Rob Roberts
OM/Cumulus Atlanta

Advertisement:
Search FMQB.com
Advertisements:
FMQB Member Login
Email:
Pass:

Save
Not a member yet?
Sign up Now!
Sign Up for Breaking News!
Enter FMQB E-Tracking!