Nielsen Study: Linking Radio Tuning to Buyer Behavior: New Value for Radio Advertising
February 28, 2014

Linking radio station tuning data to consumer purchase information is the best way to ensure that radio advertising is being heard by consumers who are eager to listen.

According to a recent major market pilot test by Nielsen, for the first time, a connection can be drawn between what consumers listen to on the radio and how they spend. This solidifies radio’s place as a valuable marketing platform for advertisers and media planners. The major market pilot test combined proprietary Nielsen data with anonymized panelist credit and debit card purchasing behavior covering more than 24 billion transactions and $2 trillion in annual sales primarily from the retail, travel, digital, restaurant, entertainment, financial services and telecom categories.

“The ability to determine how radio listeners among different formats like pop, news or rock are spending their dollars creates a unique opportunity for radio broadcasters to make a case for the value of their audience,” says Farshad Family, SVP, Local Media Product Leadership. “We are just beginning to tell the story about the value of radio’s audience. As we make progress on conducting more links between listening data and purchase data, we will continue to share more insights with the marketplace.”

Dallas, Texas, a major market with more than 5.7 million weekly radio listeners and $344 million in radio ad spend per year*, was one of the DMAs included in the pilot test. By conducting the analysis at the local metro level, Nielsen identified unique radio ad spend opportunities specifically for the local market. Aligned with leading advertising effectiveness insights validated in the television and digital space, this pilot confirms efforts to extend Nielsen Buyer Insights to the radio industry.

For the full report, please go to: http://nielsen.com/us/en/newswire/2014/linking-radio-tuning-to-buyer-behavior-new-value-for-radio-advertising.html




 
Breaking News
Ryan Seacrest Announces KIIS FM's Wango Tango 2017 Lineup
WMGC (105.1 The Bounce)/Detroit Adds “Big Boy” To Mornings
107.1 The BOSS/New Jersey Announce Air Talent Line-Up
March 23, 2017
iHeartRadio Surpasses 100 Million Users
Westwood One Promotes Mark Wildman to EVP/Strategic Partnerships
March 23, 2017
iHeartMedia Oklahoma City Names JJ Ryan PD For KJYO & KXXY
Entercom Names Richard J. Schmaeling EVP & CFO
Doug Gottlieb Joins FOX Sports Radio & FS1
March 21, 2017
Beasley Broadcast Group Reports 4th Quarter and Full Year 2016 Results
Chip Arledge Appointed OM For Cumulus Media Shreveport/Bossier City, LA
KXQQ/Las Vegas Names Natalia Hernandez As New Midday Personality
In Brief - March 21, 2017
March 17, 2017
Cumulus Reports Results for Fourth Quarter and Full Year 2016
Entercom Austin To Move 96.3 FM RnB To 95.9 FM
March 16, 2017
iHeartMedia Names Geoff "G-Off" Owens PD For KXJM/Portland & KUBE/Seattle-Tacoma
c3 & FMC Statement: Elimination of the NEA, NEH, and CPB Indefensible, Shameful, and Senseless
iHeartMedia Introduces SmartAudio
Condé Nast Acquires Pop2Life And Ribyt
March 15, 2017
Radio One Houston Names DJ Riddler MD & On-Air Talent/Mixer For KROI (92.1 Radio Now)
iHeartMedia Names Mark Fuhrman Area President in Pittsburgh/West Virginia Region
REAL 103.9/Las Vegas Names Roxy Romeo APD/MD
iHeartMedia Washington, D.C. Debuts Cherry Blossom Radio
KBEB/Sacramento Names Bryan "B-Dub" Washington PD
iHeartMedia Portland Debuts The New 103.7 The Legend
Music News
Chance the Rapper, The Killers, Muse & Arcade Fire Headlining Lollapalooza
Quick Hits: Kendrick Lamar, Iggy Azalea, Vans Warper Tour
Quick Hits: Gorillaz, Kaaboo Festival, March Madness
QuickHits: Ed Sheeran, Chuck Berry, The Decemberists
QuickHits: NIN, Missy Elliot, Frank Ocean, Pitbull, Enrique Iglesias, Sublime
Rock Pioneer Chuck Berry Passes Away
The Entertainment World Remembers Chuck Berry
Ed Sheeran Spends Second Week Atop Billboard 200
QuickHits: Drake, James Blunt, Spoon, Bob Dylan
Quick Hits: Coldplay. BET Experience, Weezer
Quick Hits: The Chainsmokers, Pitbull, Ohana Music Festival, Arroyo Seco Weekend, Feist
Ed Sheeran Earns Biggest Debut Week of 2017
Quick Hits: Drake, Pearl Jam, Fifth Harmony
Lorde's Melodrama Arrives June 16
U2 Announce 30th Anniversary Joshua Tree Box Set
FMQB NOW

Sam Milkman, EVP
Coleman Insights

Advertisement:
Search FMQB.com
Advertisements:
FMQB Member Login
Email:
Pass:

Save
Not a member yet?
Sign up Now!
Sign Up for Breaking News!
Enter FMQB E-Tracking!