Report: More Than Half of Teens Use Snapchat
February 28, 2014

According to The Infinite Dial 2014, 53% of Americans 12-17 (and 46% of 12-24s) currently ever use the mobile image sharing service Snapchat. These and other new stats on media usage and consumption will premiere next Wednesday, at 2 PM Eastern, when Edison Research and Triton Digital unveil the 22nd Infinite Dial study.

These and other important insights will be revealed on Wednesday, March 5 at 2 p.m. EST, during The Infinite Dial 2014, a free one-hour webinar from Edison Research and Triton Digital. This is the 22nd study in The Infinite Dial series, one of the longest-running research series covering consumer use of media, technology and digital platforms. This landmark study offers an unparalleled view of digital media trends since 1998. The webinar will be co-presented by Edison Research VP of Strategy Tom Webster, and Triton Digital COO Mike Agovino. Other trends to be explored in The Infinite Dial 2014 include:

* An update on Internet Audio usage, including new data on iTunes Radio, Beats Music, and other 
  services
* Recent growth in Podcasting
* The growth in smartphone ownership, and how it has changed consumer behavior
* Updates on social media usage for services including Facebook, Twitter, Snapchat, Pinterest
  
and more
* The connected car, and in-car usage of digital media.

To register for the event, go to https://www1.gotomeeting.com/register/125538472.




 
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Nicki Farag,
SVP of Promotion,
Def Jam Recordings

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