Tracy Johnson Media Group Expands Into Digital and Promotions
March 4, 2014
Radio programming and consulting veteran Tracy Johnson announces the expansion of his international company with a new brand and new service offerings. The Tracy Johnson Media Group now provides full service programming consulting and talent coaching to the radio broadcasting industry, while adding new digital and promotions services to the firm’s offerings.
The new promotion division creates and manages custom promotional campaigns to engage new and existing customers with creative online, social and mobile solutions. Radio stations can participate in existing turnkey promotions, customized to their format and brand. Each promotion is optimized for social media and mobile, and designed to generate new revenue opportunities.
TJMG is also introducing a broad range of digital services, bringing full service strategies and solutions for audience engagement, database growth and sales training to generate new revenue from non-traditional sources.
President/CEO Tracy Johnson said: “This is a natural expansion to help stations master the most important growth areas for radio. In the past, radio competed for four key positions: Information, music, personality and promotion. The Internet has made it difficult, if not impossible, to win information and music, leaving promotion and personality as critical battlegrounds-- and we know how to win with both. More than half of the talent we consult with are #1 in their target, and in the past four years, we’ve created hundreds of promotions for brands in dozens of industries. Bringing turnkey promotion solutions to radio makes sense for programming, promotion and sales, particularly in a time of shrinking budgets. And adding the digital and revenue-generation solutions rounds out our expansion. We’ve developed the concepts and proven them, and now look forward to helping broadcasters increase their audiences and bottom lines with real ratings and revenue growth.”