Tracy Johnson Media Group Expands Into Digital and Promotions
March 4, 2014
Radio programming and consulting veteran Tracy Johnson announces the expansion of his international company with a new brand and new service offerings. The Tracy Johnson Media Group now provides full service programming consulting and talent coaching to the radio broadcasting industry, while adding new digital and promotions services to the firm’s offerings. 

The new promotion division creates and manages custom promotional campaigns to engage new and existing customers with creative online, social and mobile solutions.  Radio stations can participate in existing turnkey promotions, customized to their format and brand. Each promotion is optimized for social media and mobile, and designed to generate new revenue opportunities.

TJMG is also introducing a broad range of digital services, bringing full service strategies and solutions for audience engagement, database growth and sales training to generate new revenue from non-traditional sources. 

President/CEO Tracy Johnson said: “This is a natural expansion to help stations master the most important growth areas for radio. In the past, radio competed for four key positions: Information, music, personality and promotion. The Internet has made it difficult, if not impossible, to win information and music, leaving promotion and personality as critical battlegrounds-- and we know how to win with both. More than half of the talent we consult with are #1 in their target, and in the past four years, we’ve created hundreds of promotions for brands in dozens of industries. Bringing turnkey promotion solutions to radio makes sense for programming, promotion and sales, particularly in a time of shrinking budgets. And adding the digital and revenue-generation solutions rounds out our expansion. We’ve developed the concepts and proven them, and now look forward to helping broadcasters increase their audiences and bottom lines with real ratings and revenue growth.”



 
Breaking News
John Sutherland Promoted To VP/Market Manager For Cumulus Providence
iHeartMedia, CW Network And Yahoo Announce The 2015 "iHeartRadio Summer Pool Party"
The Daytime Village At The iHeartRadio Music Festival Lineup Announced
iHeartMedia And Children's Miracle Network Hospitals Honored For Nationwide Radiothon Campaign
In Brief - May 28, 2015
May 27, 2015
iHeartMedia Connecticut Names Zac Davis PD of WKSS & WKCI
iHeartMedia Phoenix Appoints Spivey And Wolff To APD Posts
Former Dial Global/Westwood One Execs Launch DGital Media
Radio Promotion Executive Bridget Herrmann Joins Crush Music
Sinclair Broadcast Group And iHeartMedia Join Forces For UNCF "An Evening Of Stars"
In Brief - May 27, 2015
May 26, 2015
Michelle Jubelirer Promoted To COO, Capitol Music Group
CBS Radio Phoenix Names Tim Richards VP/Programming
Demi Lovato, Nick Jonas & Phil McIntyre Announce Formation Of Safehouse Records
Free Registration Offered To Radio Show's First-Ever Student Scholars Program
In Brief - May 26, 2015
May 22, 2015
Hubbard Radio Ups Jeremy Sinon To Corporate Digital Director
The Week In Review: 5/18-5/22
KSZR/Tucson Becomes Classic Hip Hop, 97.5 The Vibe
In Brief - May 22, 2015
May 21, 2015
President Obama To Renominate Jessica Rosenworcel As FCC Commissioner
Herndon Hasty Joins Cumulus Kansas City As VP/Sales
In Brief - May 21, 2015
May 20, 2015
Bruce Lundvall, Longtime Blue Note President, Dies At 79
Zach Mullins Named Digital Sales Manager For Cox Media Group/Atlanta
Music News
Riot Fest Reels In Modest Mouse, No Doubt and More
Quick Hits: Mumford & Sons, MS MR, Fun Fun Fun Fest, Daughtry, The Roots / Philadelphia Music Alliance, Bonnaroo SuperJam
Twenty One Pilots Hit #1 On Billboard 200
Quick Hits: U2, NiFi Festival, Azealia Banks
A$AP Rocky Drops Early Release
Quick Hits: Neil Young, Of Monsters and Men, Chris Cornell, Boston Calling festival, Rob Thomas
Adam Lambert Unveils Two New Tracks
Academy Award-Nominated Actress Hailee Steinfeld Inks Record Deal With Republic Records
Quick Hits: Taylor Swift, Eminem, Enrique Iglesias, Slayer
The Week In Review: 5/18-5/22
Quick Hits: Taylor Swift, Madonna, Little Mix, Roger Waters
Pitch Perfect 2 Comes In At #1
Quick Hits: Foo Fighters, The Rolling Stones, Kanye West, Five Finger Death Punch, Amy Winehouse, Riot Fest
FMQB Photo Pass: MMRBQ 2015
Quick Hits: Sam Smith, B.B. King, Life Is Beautiful festival, Bullet For My Valentine
FMQB NOW

Question Of
The Week

Advertisement:
Search FMQB.com
Advertisements:
FMQB Member Login
Email:
Pass:

Save
Not a member yet?
Sign up Now!
Sign Up for Breaking News!
Enter FMQB E-Tracking!