Nielsen: Radio Audience Shows Big Growth Since March 2013
March 10, 2014

Nielsen has released its latest quarterly report of network radio ratings, RADAR March 2014, and the latest study shows that total U.S. radio audience has increased by more than 1.2 million weekly listeners since March 2013. Radio now reaches 244.4 million Americans on an average weekly basis (during the Mon-Sun 12M-12M daypart), says Nielsen, totaling 92 percent of the total U.S. population ages 12 and older. Daily time spent listening among radio listeners ages 12 and up now averages approximately 2 hours and 41 minutes a day, holding steady from the previous year.

The March RADAR report also shows the national audience aged 18-to-34 grew by more than half a million compared to the previous year, reaching 91.9 percent of all 18-to-34-year-olds.
Radio's national reach also increased among African-American and Hispanic audiences. The medium now reaches more than 31 million African-American listeners ages 12 and older in an average week, or 91.7 percent of the total U.S. African-American population. Hispanic audiences grew by more than half a million (574,000) listeners, meaning radio now reaches 93.6 percent of all Hispanics in the U.S. ages 12 and older in an average week. The increase among Hispanics was spread evenly among those demographics aged 18 to 34 (added 286,000 more listeners), 18 to 49 (298,000 more listeners) and 25 to 54 (243,000 more listeners), Nielsen reports.

Breaking News
2015 NAB Marconi Radio Award Winners Announced
In Brief - October 2, 2015
October 1, 2015
Cumulus Announces Programming Moves In Indianapolis & Atlanta
iHeartMedia Savannah Names Jonathan "JR" Reed Program Director At WAEV
Concord Bicycle Music Announces Major Strategic Investment In Razor & Tie Enterprises LLC
Nielsen & Westwood One Renew Relationship
September 30, 2015
Sean Atkins Named President Of MTV
The T.J. Martell Foundation Annouces The Clive Davis Research Fellowship Award
Cox Media Atlanta Names Tripp West Music Director/Midday Host On B98.5
In Brief - September 30, 2015
September 29, 2015
Cumulus Media Appoints Mary G. Berner CEO
iHeartRadio Music Festival Makes Billions Of Impressions On Social Media
Cox Media Group Jacksonville Launches New Easy 106.5
HD Radio Technology Expands Automotive Offerings
In Brief - September 29, 2015
iHeartMedia Tucson Names Carl Anderson Market President
iHeartRadio Jingle Ball Tour Returns Presented by Capital One
The CW and iHeartMedia Announce New Multi-Year Broadcast Agreement
Former Warner Bros. Records President Livia Tortella Launches Black Box
In Brief - September 28, 2015
September 25, 2015
FCC Commissioner Michael O'Rielly Headlines Session At 2015 Radio Show
The Week In Review: 9/21-9/25
Nielsen BDSradio Grows 40% Since Adding Streaming Data
In Brief - September 25, 2015
September 24, 2015
Pandora All-Time Royalties Surpass $1.5 Billion
Music News
Deluxe Edition of Sam Smith's In The Lonely Hour Announced
Fetty Wap Debuts Atop Billboard 200 Chart
Quick Hits: Selena Gomez, Miley Cyrus, Megadeth, Beastie Boys
Quick Hits: Fifth Harmony, Train's Pat Monahan, Seal, Roger Waters
Beyoncé, Jay Z & Prince Headlining Massive TIDAL X Charity Concert
Quick Hits: The Who, Ed Sheeran, Bleachers, American Music Awards, Katy Perry / Sting, Austin City Limits
Quick Hits: Nicki Minaj, Lady Gaga, Kendrick Lamar
Seven New Albums Debut In Billboard 200's Top Ten
Quick Hits: Kelly Clarkson, Fetty Wap, Corey Taylor
CeeLo to Drop Heart Blanche in November
The Week In Review: 9/21-9/25
Quick Hits: Pearl Jam, Muse, OMI, Collective Soul
Kanye West's Swish Could Be a Year Away
Quick Hits: Sara Bareilles, X Ambassadors, All That Remains
Ryan Adams Discusses His Own 1989

Mark Adams
San Francisco

FMQB Member Login

Not a member yet?
Sign up Now!
Sign Up for Breaking News!
Enter FMQB E-Tracking!