Jelli Launches SpotPlan, The First Programmatic Buying Platform For Radio Advertising
Marrch 12, 2014
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Jelli has launched SpotPlan, the first programmatic buying platform for radio advertising. In addition, the company announced the availability of demand and supply-side APIs to enable third-party buying and selling software to tap directly into Jelliís ad platform.

ďSpotPlan disrupts how network radio has operated for decades, replacing inflexible network 'vehiclesí and antiquated spreadsheets and email-driven processes. Media buyers can now target audiences with SpotPlan and its powerful data-driven tools, buy optimized plans with dynamically generated lineups, and run ads automatically nationwide,Ē said Mike Dougherty, Jelli co-founder and chief executive officer. "The availability of our new ad platform APIs will allow broadcasters, networks and advertisers to more easily move into programmatic advertising by allowing existing third-party systems to directly interoperate with our platform.Ē

SpotPlan gives media buyers and planners the ability to analyze audience goals and plan radio campaigns dynamically, via a powerful web-based application. It automates processes that are historically email or spreadsheet-based, and integrates with Jelliís advanced RadioSpot radio ad server, enabling end-to-end automation of buying, running and reporting of radio ad campaigns. 

A radio ad buyer uses SpotPlan to set parameters against audience targets and campaign goals, dynamically creating plans including optimized station lineup, daypart, impressions, GRPs and audience targets. SpotPlan uses advanced algorithms in conjunction with Nielsen data to develop in real-time the best plan to achieve the goals of the buyer, based upon the inventory currently available in Jelliís platform.

Once an insertion order is created, the audio creative is uploaded into Jelliís cloud platform, and RadioSpot serves the ad on radio stations nationwide, strictly complying with campaign specs. Jelliís real-time reporting platform, RadioDash, provides the buyer real-time analytics about the campaign, as the spots run in each market.

Jelli also announced the availability of its API program. The new APIs give Jelliís partners the ability to integrate their enterprise-class media buying and traffic systems with Jelliís programmatic advertising platform. This will provide customers the power to buy and sell through RadioSpot from their in-house systems.

RadioSpotís Demand API will allow media buying software and demand-side platforms to programmatically target audiences, plan campaigns and buy from inventory available through RadioSpot. Jelliís RadioSpot Supply API will enable traffic software and supply-side platforms to programmatically price, package and sell inventory through RadioSpot. 


 




 
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Jon Zellner
SVPP, iHeartMedia

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