Jelli Launches SpotPlan, The First Programmatic Buying Platform For Radio Advertising
Marrch 12, 2014
Untitled Document

Jelli has launched SpotPlan, the first programmatic buying platform for radio advertising. In addition, the company announced the availability of demand and supply-side APIs to enable third-party buying and selling software to tap directly into Jelliís ad platform.

ďSpotPlan disrupts how network radio has operated for decades, replacing inflexible network 'vehiclesí and antiquated spreadsheets and email-driven processes. Media buyers can now target audiences with SpotPlan and its powerful data-driven tools, buy optimized plans with dynamically generated lineups, and run ads automatically nationwide,Ē said Mike Dougherty, Jelli co-founder and chief executive officer. "The availability of our new ad platform APIs will allow broadcasters, networks and advertisers to more easily move into programmatic advertising by allowing existing third-party systems to directly interoperate with our platform.Ē

SpotPlan gives media buyers and planners the ability to analyze audience goals and plan radio campaigns dynamically, via a powerful web-based application. It automates processes that are historically email or spreadsheet-based, and integrates with Jelliís advanced RadioSpot radio ad server, enabling end-to-end automation of buying, running and reporting of radio ad campaigns. 

A radio ad buyer uses SpotPlan to set parameters against audience targets and campaign goals, dynamically creating plans including optimized station lineup, daypart, impressions, GRPs and audience targets. SpotPlan uses advanced algorithms in conjunction with Nielsen data to develop in real-time the best plan to achieve the goals of the buyer, based upon the inventory currently available in Jelliís platform.

Once an insertion order is created, the audio creative is uploaded into Jelliís cloud platform, and RadioSpot serves the ad on radio stations nationwide, strictly complying with campaign specs. Jelliís real-time reporting platform, RadioDash, provides the buyer real-time analytics about the campaign, as the spots run in each market.

Jelli also announced the availability of its API program. The new APIs give Jelliís partners the ability to integrate their enterprise-class media buying and traffic systems with Jelliís programmatic advertising platform. This will provide customers the power to buy and sell through RadioSpot from their in-house systems.

RadioSpotís Demand API will allow media buying software and demand-side platforms to programmatically target audiences, plan campaigns and buy from inventory available through RadioSpot. Jelliís RadioSpot Supply API will enable traffic software and supply-side platforms to programmatically price, package and sell inventory through RadioSpot. 


 




 
Breaking News
iHeartMedia Charlotte Names Keith Hotchkiss Market President
Pierre Bouvard: Radio's Delivers On Amazon Prime Day
In Brief - July 29, 2015
July 28, 2015
Cumulus Appoints Brian Thomas As PD For WLS-FM/Chicago
AT&T To Activate FM Chips On Android Smartphones
BroadbandTV & BMG Form Strategic Alliance To Support New Generation Of Music Artists
Chicago Radio Legend John Records Landecker To Sign Off After 40 Years On-Air
Cumulus-Buffalo Re-Signs Shredd and Ragan For Mornings At WEDG
Rare Job Ops at 98 Rock/Baltimore
In Brief - July 28, 2015
July 27, 2015
Emmis Announces Executive Promotions
iHeartRadio Joins Snapchat Discover
Pandora Listeners Receive More Uninterrupted Hours With Sponsored Listening
July 24, 2015
Radio Industry & SESAC Reach Settlement
The Week In Review: 7/20-7/24
CBS Radio Names David Yadgaroff As SVP/Market Manager For Philadelphia
In Brief - July 24, 2015
July 23, 2015
Frankie V. Heads Home To Boston
Major Changes at CBS RADIO
In Brief - July 23, 2015
July 22, 2015
VH1 President Tom Calderone Exits The Network
Jordan Lee Named PD At 88Nine Radio Milwaukee
July 21, 2015
Cumulus Promotes Hayden Green To OM For Fort Walton Beach/Destin
Rich Bengloff Stepping Down As A2IM President
Music News
Macklemore Talks New Album, Relapse Into Drug Use
Quick Hits: Meghan Trainor, Justin Bieber, Janelle MonŠe, Keith Richards, Lollapalooza, Chance The Rapper, Neil Young
Imagine Dragons, Jack Johnson Join Farm Aid 30
Quick Hits: Rise Against, Keith Richards, Puscifer, Judas Priest & Mastodon, Mat Kearney, Circa Survive
Rapper Future Hits #1 With Surprise Album
Quick Hits: U2 & Lady Gaga, Disclosure & Sam Smith, Ed Sheeran, Mariah Carey, Bobbi Kristina Brown, Guns N' Roses, Sevendust, Joseph Jackson
Ed Sheeran TV Special To Air On NBC
The Week In Review: 7/20-7/24
Quick Hits: Five Finger Death Punch, Prince, Meg Myers, The Grateful Dead
Quick Hits: Lil Wayne & Charlie Puth, Vance Joy, Lana Del Rey
Quick Hits: Selena Gomez, James Blake / Kanye West, Incubus
Taylor Swift, Ed Sheeran Lead MTV VMA Noms
Quick Hits: Chvrches, Korn, HardDrive Live Tour, Wilco
Singer/Actor Tyrese Gets His First #1 Album
Quick Hits: Made In America Festival, Little Mix, Kanye West, Big Sean, Minus The Bear, Don Henley, AC/DC's Phil Rudd
FMQB NOW

Jonathan Shuford, PD
WRVW/Nashville

Advertisement:
Search FMQB.com
Advertisements:
FMQB Member Login
Email:
Pass:

Save
Not a member yet?
Sign up Now!
Sign Up for Breaking News!
Enter FMQB E-Tracking!