Jelli Launches SpotPlan, The First Programmatic Buying Platform For Radio Advertising
Marrch 12, 2014
Untitled Document

Jelli has launched SpotPlan, the first programmatic buying platform for radio advertising. In addition, the company announced the availability of demand and supply-side APIs to enable third-party buying and selling software to tap directly into Jelliís ad platform.

ďSpotPlan disrupts how network radio has operated for decades, replacing inflexible network 'vehiclesí and antiquated spreadsheets and email-driven processes. Media buyers can now target audiences with SpotPlan and its powerful data-driven tools, buy optimized plans with dynamically generated lineups, and run ads automatically nationwide,Ē said Mike Dougherty, Jelli co-founder and chief executive officer. "The availability of our new ad platform APIs will allow broadcasters, networks and advertisers to more easily move into programmatic advertising by allowing existing third-party systems to directly interoperate with our platform.Ē

SpotPlan gives media buyers and planners the ability to analyze audience goals and plan radio campaigns dynamically, via a powerful web-based application. It automates processes that are historically email or spreadsheet-based, and integrates with Jelliís advanced RadioSpot radio ad server, enabling end-to-end automation of buying, running and reporting of radio ad campaigns. 

A radio ad buyer uses SpotPlan to set parameters against audience targets and campaign goals, dynamically creating plans including optimized station lineup, daypart, impressions, GRPs and audience targets. SpotPlan uses advanced algorithms in conjunction with Nielsen data to develop in real-time the best plan to achieve the goals of the buyer, based upon the inventory currently available in Jelliís platform.

Once an insertion order is created, the audio creative is uploaded into Jelliís cloud platform, and RadioSpot serves the ad on radio stations nationwide, strictly complying with campaign specs. Jelliís real-time reporting platform, RadioDash, provides the buyer real-time analytics about the campaign, as the spots run in each market.

Jelli also announced the availability of its API program. The new APIs give Jelliís partners the ability to integrate their enterprise-class media buying and traffic systems with Jelliís programmatic advertising platform. This will provide customers the power to buy and sell through RadioSpot from their in-house systems.

RadioSpotís Demand API will allow media buying software and demand-side platforms to programmatically target audiences, plan campaigns and buy from inventory available through RadioSpot. Jelliís RadioSpot Supply API will enable traffic software and supply-side platforms to programmatically price, package and sell inventory through RadioSpot. 


 




 
Breaking News
Beasley Broadcast Group Reports Second Quarter
iHeartMedia's "Z107" Becomes "Karlee 107" In Honor Of Rochester Girl
WIRK/West Palm Adds Brooke & Jubal To Mornings
July 28, 2016
CBS Corporation Revenue Up 2% in Q2
Cox Media Group Names Rob Rohr as CMG Ohio Market Vice President
Alpha Media, Moberly Announces Mark Benkiel As Market Manager
July 27, 2016
iHeartMedia St. Louis Names A.J. SVP/Programming
Entercom Communications Reports Second Quarter Results
Apple Reports Third Quarter Results
Scott Shannon to Host NAB Marconi Radio Awards
Steph Lova Returns To WPGC/Washington, DC
DigitalRadioTracker.com Simplifies Broadcast Monitoring Worldwide
July 26, 2016
Brian Beasley Named Chief Operating Officer of Beasley Media Group, Inc.
2016 NAB Marconi Radio Award Finalists Announced
SiriusXM Reports Second Quarter 2016 Results
Alpha Media Clinton Names Mike Fell Market Manager
NextRadio Survey Reinforces How Radio Can Help Reach Voters
RAB Announces Staff Changes
July 25, 2016
Drake, U2, Britney Spears & More Announced For iHeartRadio Music Festival
Scotty K And Bret Head To Dallas For Mornings On KLIF
July 22, 2016
eQB NOW
Pandora Revenue Up in Second Quarter of 2016
John Crenshaw Named OM at Cumulus-Youngstown, OH
Alpha Media Savannah-Hilton Head Launches Throwback Station "G100"
July 21, 2016
Music News
Soundtrack Companion to Springsteen Autobiography Announced
Quick Hits: Prince, My Chemical Romance, Mac Miller
Quick Hits: The Beatles, Pink Floyd, JoJo, Ruth B
Beyoncť, Adele Lead MTV VMA Nominees
Rihanna, Kendrick Lamar and Metallica Headlining Global Citizens Festival
Drake Spends 11th Week at #1 on Billboard 200
Quick Hits: Rihanna, Flo Rida & Jason Derulo, Adele, Chance the Rapper, The 1975, David Bowie, Michael Hutchence
New David Bowie Box Set Includes Previously Unreleased Album
Quick Hits: Rihanna, KoRn, My Chemical Romance, Jennifer Hudson, Regina Spektor, Oasis
Temple of the Dog Announce First-Ever Tour
Quick Hits: The Beatles, Iggy Azalea, My Chemical Romance, Haim
Quick Hits: Alternative Press Music Awards / Marilyn Manson, Wilco, Beck, Led Zeppelin, Kesha
Drake Returns To #1 On Billboard 200
Kanye, Taylor Swift Feud Over "Famous" Lyric Again
Quick Hits: Coldplay, Schoolboy Q, Prophets of Rage, Celine Dion, Against Me!
FMQB NOW

Bill Tanner
SVP/Programming
SummitMedia

Advertisement:
Search FMQB.com
Advertisements:
FMQB Member Login
Email:
Pass:

Save
Not a member yet?
Sign up Now!
Sign Up for Breaking News!
Enter FMQB E-Tracking!