Journal Communications Re-Brands With New Logos, Website
March 12, 2014
Journal Communications, Inc. has launched a new company brand with three cohesive new logos representing Journal Communications and its two major business segments, Journal Broadcast Group and Journal Publishing. As part of the new brand, the company also launched a fully redesigned corporate website at www.journalcommunications.com.
"When we look at our company, we see quality, focus and effective teams in our local markets – all part of a business that is moving forward," said Steven J. Smith, Chairman/CEO of Journal Communications. "However, many people outside of Journal often have no idea that, in addition to their favorite local station or publication, we have a total of 13 television stations, 35 radio stations and a major daily newspaper with a variety of supporting local publications, all with complementary digital products."
"As such, we believe our new brand better represents our company to investors, employees and the public and positions us as a national media company with diverse brands united under a common identity."
Journal’s redesigned website, www.journalcommunications.com, replaces the company’s former site, as well as the former www.journalbroadcastgroup.com. The redesigned site includes links to all of Journal’s digital products and Journal Broadcast Group live streaming sites, as well as a 'What’s Trending Now' feature that highlights Journal’s most recent content across its Broadcast and Publishing websites.
"Our new website is a great showcase for what we do best: provide our local markets with compelling content and a true focus on community," Smith added.
"As we continue to expand our offerings and find new ways to deliver our content online, on the air and in print, we are excited about our new brand and the future of our company," said Andre Fernandez, President/COO, Journal Communications. "We hope our clients, employees and local markets share our excitement."