Nielsen Audio Releases March 2014 RADAR Report
March 17, 2014

Nielsen has released its March 2014 RADAR Radio Network Ratings, finding that more than 181 million Americans age 12 or older, or approximately 68 percent of the national population, heard a network radio commercial during an average week.

Nielsen RADAR reports estimated audiences to network commercials broadcast by affiliates of the subscribing networks. RADAR audience estimates do not account for listening to all network radio programming. The RADAR March 2014 survey period demonstrates network radio’s power in reaching a mass
audience across all ages.

Commercials aired on the 46 measured radio networks reached:
· 68.2 percent of persons aged 12+ (181.7 million listeners)
· 71.2 percent of persons aged 18-49 (95.8 million listeners)
· 71.9 percent of persons aged 25-54 (90.0 million listeners)

The RADAR March 2014 survey period also demonstrates network radio’s extensive reach in the Top 25 DMAs (Designated Market Areas):
· 70.7 percent of persons aged 12+ (95.1 million listeners)
· 74.0 percent of persons aged 18-49 (51.1 million listeners)
· 74.6 percent of persons aged 25-54 (48.6 million listeners)

The sample size for the RADAR March 2014 Report is 396,031 persons aged 12 and older. This sample is designed to provide stability for key demographic estimates, dayparts, and Market-by-Market Analysis reports, which report all individual DMAs. The RADAR March 2014 Report includes data from all 48 Nielsen PPM markets. The survey
period for RADAR 120 covers Jan. 3, 2013 to Dec. 4, 2013.




 
Breaking News
iHeartMedia Names Tim Herbster SVPP For Pacific NW Region
Mike Vincent Named OM For Cumulus Media-Melbourne, FL
iHeartMedia St. Louis' 100.3 The Beat Debuts New Hip Hop and R&B Programming
Tracy Herbster Named Digital Program Director For iHeartMedia Portland
September 29, 2016
iHeartMedia Announces The Return Of The iHeartRadio Jingle Ball Tour
Alpha Media Portland Names Chris Stewart PD At KWEE
Shazam Tops 1 Billion Downloads
Katy Perry Renews ASCAP Agreement
September 28, 2016
YouTube Names Lyor Cohen Global Head of Music
iHeartMedia/Nashville Names Savannah Grimm MD For WRVW (107.5 The River)
CBS Corporation Announces $1.46 Billion Debt Financing In Connection With CBS Radio Spinoff
Eric Powers Debuts New Streaming Channel POWERS RADIO, Returns To Airwaves To Host Mornings
In Brief - September 28, 2016
September 27, 2016
Katy Perry Teams With Funny Or Die & iHeartMedia To Rock The Vote
WPLJ/New York Nighttime Stars Ralphie and Melony Torres Flip On-Air Shifts
Jacob Leshaa Promoted to Digital Program Director of Entercom San Francisco
September 26, 2016
Kim Guthrie Appointed President of Cox Media Group
Lori Bennett Joins Cumulus Grand Rapids As OM/PD
iHeartMusic Music Festival Rocked Las Vegas
KPLV-FM (93.1 The Party)/Las Vegas Flips To 93.1 The Mountain
KUDL (Star 106.5)/Sacramento To Recognize Residents' Service To Community
September 23, 2016
iHeartMedia Introduces On Demand Services iHeartRadio Plus & iHeartRadio All Access
2016 NAB Marconi Radio Award Winners Announced
September 22, 2016
Ray Nelson Joins Cumulus As VP/Market Manager, Huntsville, AL
Music News
It's Official: Lady Gaga Playing Super Bowl Halftime Show
Quick Hits: Halsey, Jay Z, Sia, Lollapalooza
The Weeknd Makes History "Starboy"
Quick Hits: Adele, Drake, Lumineers, Green Day
Drake's Views Back at #1 on Billboard 200
Louise Goffin plays Carnegie Hall with music legend Donovan
Metallica to Perform on The Howard Stern Show
The Weeknd Releases New Single with Daft Punk
FMQB Photo Pass: AC/DC
Beyoncé to Headline Charity Tidal X Concert
Quick Hits: The Weeknd, Metallica, Lady Gaga, Chance the Rapper & Kanye West, Tori Amos
Quick Hits: Prince, Mariah Carey, AC/DC
Five New Debuts in Billboard 200's Top Ten
Quick Hits: RHCP, Lady Gaga, Bon Jovi, Green Day
Quick Hits: Prince tribute concert, Coldplay, Billie Joe Armstrong
FMQB NOW

          Question Of
           The Week

Advertisement:
Search FMQB.com
Advertisements:
FMQB Member Login
Email:
Pass:

Save
Not a member yet?
Sign up Now!
Sign Up for Breaking News!
Enter FMQB E-Tracking!