Nielsen Audio Releases March 2014 RADAR Report
March 17, 2014

Nielsen has released its March 2014 RADAR Radio Network Ratings, finding that more than 181 million Americans age 12 or older, or approximately 68 percent of the national population, heard a network radio commercial during an average week.

Nielsen RADAR reports estimated audiences to network commercials broadcast by affiliates of the subscribing networks. RADAR audience estimates do not account for listening to all network radio programming. The RADAR March 2014 survey period demonstrates network radio’s power in reaching a mass
audience across all ages.

Commercials aired on the 46 measured radio networks reached:
ˇ 68.2 percent of persons aged 12+ (181.7 million listeners)
ˇ 71.2 percent of persons aged 18-49 (95.8 million listeners)
ˇ 71.9 percent of persons aged 25-54 (90.0 million listeners)

The RADAR March 2014 survey period also demonstrates network radio’s extensive reach in the Top 25 DMAs (Designated Market Areas):
ˇ 70.7 percent of persons aged 12+ (95.1 million listeners)
ˇ 74.0 percent of persons aged 18-49 (51.1 million listeners)
ˇ 74.6 percent of persons aged 25-54 (48.6 million listeners)

The sample size for the RADAR March 2014 Report is 396,031 persons aged 12 and older. This sample is designed to provide stability for key demographic estimates, dayparts, and Market-by-Market Analysis reports, which report all individual DMAs. The RADAR March 2014 Report includes data from all 48 Nielsen PPM markets. The survey
period for RADAR 120 covers Jan. 3, 2013 to Dec. 4, 2013.

Breaking News
Mike Anthony Joins Cumulus San Francisco As PD At KGO & KSFO
Entercom Names Liana Huth VP/Programming Innovation
CBS Radio Minneapolis Names Shannon Knoepke SVP/Market Manager & Director of Sales
NAB Announces Record-Breaking Attendance For 2015 NAB Show New York
November 30, 2015
Jeff Shultz Named SVP/Business Development, CBS Radio
Cumulus Promotes Lee Hammer To OM For KGO & KSFO/San Francisco
Nielsen and Sun Broadcast Group Sign Multi-Year Agreement for RADAR Network Ratings
Jacobs Media Announces "Tech Trends For Radio" Webinar
November 25, 2015
CMG Tampa Appoints John E. Kage Dir. of Branding & Programming at Hot 101.5 FM
November 25, 2015
In Brief - November 25, 2015
November 24, 2015
FCC Fines Drawing Scrutiny In Congress
In Brief - November 24, 2015
November 23, 2015
Bill Hess Named OM At Cumulus-Washington, D.C.
In Brief - November 23, 2015
November 20, 2015
Adams Radio Group Of Delmarva Names Jay Gleason Operations Manager
iHeartRadio Presents Adelešs Album Premiere Live from Joešs Pub 
Radio Mercury Awards Announces Advisory Council
November 19, 2015
Westwood One: The State of American Podcasting
Nielsen: Connecting With Political Millennials Through Music
Jacobs Media Webinar: 10 Mega Trends That Impact Radio
November 18, 2015
Republic Records Promotes Ben Adelson To SVP/A&R
Music News
Lil Wayne Takes Dedication to Small Markets
Quick Hits: Avett Brothers, Fetty Wap, Rock on the Range, Eagles of Death Metal, Simple Plan, Nonpoint, Sinatra 100 Concert
Adele Sells 3.38 Million Albums in the U.S., Debuts at #1
Quick Hits: Soul Train Awards, Foy Vance & Ed Sheeran, Jack's Mannequin, Breaking Benjamin
Adele Announces European Tour Dates
Quick Hits: Adele, Eagles of Death Metal, Charli XCX, Joe Jonas
Adele's 25 Smashes Sales Record
Quick Hits: Charlie Puth, Coldplay, Jack Ü
Bieber, One Direction Lead Billboard 200 Shakeup
One Direction, The Weeknd Win Multiple AMAs
Rihanna Announces Anti World Tour, Teases New Album
Foo Fighters Release Free EP
Quick Hits: Coldplay, U2, The Cure, Wilco
Chris Martin Talks Influences On New Coldplay Record
Quick Hits: Foo Fighters, Justin Bieber & One Direction, American Music Awards, Paris attacks, Tori Kelly

Manny Simon
VP/Adult Formats,
Republic Records

FMQB Member Login

Not a member yet?
Sign up Now!
Sign Up for Breaking News!
Enter FMQB E-Tracking!