Nielsen Audio Releases March 2014 RADAR Report
March 17, 2014

Nielsen has released its March 2014 RADAR Radio Network Ratings, finding that more than 181 million Americans age 12 or older, or approximately 68 percent of the national population, heard a network radio commercial during an average week.

Nielsen RADAR reports estimated audiences to network commercials broadcast by affiliates of the subscribing networks. RADAR audience estimates do not account for listening to all network radio programming. The RADAR March 2014 survey period demonstrates network radio’s power in reaching a mass
audience across all ages.

Commercials aired on the 46 measured radio networks reached:
· 68.2 percent of persons aged 12+ (181.7 million listeners)
· 71.2 percent of persons aged 18-49 (95.8 million listeners)
· 71.9 percent of persons aged 25-54 (90.0 million listeners)

The RADAR March 2014 survey period also demonstrates network radio’s extensive reach in the Top 25 DMAs (Designated Market Areas):
· 70.7 percent of persons aged 12+ (95.1 million listeners)
· 74.0 percent of persons aged 18-49 (51.1 million listeners)
· 74.6 percent of persons aged 25-54 (48.6 million listeners)

The sample size for the RADAR March 2014 Report is 396,031 persons aged 12 and older. This sample is designed to provide stability for key demographic estimates, dayparts, and Market-by-Market Analysis reports, which report all individual DMAs. The RADAR March 2014 Report includes data from all 48 Nielsen PPM markets. The survey
period for RADAR 120 covers Jan. 3, 2013 to Dec. 4, 2013.




 
Breaking News
Coran Capshaw To Be Honored With City of Hope's 2017 Spirit of Life Award
Cumulus Appoints Nic Merenda VP/Market Manager For Topeka, KS
Alpha Media Brings Throwbacks To San Antonio
iHeartMedia St. Louis Names Jules Riley PD For 93.7 The Bull
J. Anthony Brown Joins The Steve Harvey Morning Show
April 21, 2017
eQB NOW
Cumulus Promotes Heather Gersten To APD At WWLI/Providence, RI
April 20, 2017
iHeartMedia Washington, D.C. Names Tommy Chuck PD For WASH-FM
iHeartMedia Names Jeff Wyatt SVP/Programming For Baltimore, MD
Radio One DC Expands WMMJ-FM Listenership
April 19, 2017
CBS Radio's 'SPF" In Las Vegas Expands To Two Nights With Linkin Park
Magic 92.5/San Diego To Change Format To All Prince "Purple 92.5"
Clip Interactive Partners with Radio One & Reach Media
April 18, 2017
iHeartMedia San Antonio Names Russell Rush Program Director For KXXM
iHeartMedia San Francisco Names Matty Staudt Digital PD
WHLZ Turns On The Hot AC In Florence, SC
iHeartMedia Baton Rouge Names Brittany Tully PD For WYNK-FM
John Butler Joins Spotify
April 17, 2017
KUDL/Sacramento Rolls Outs EndFest 2017
United Stations Adds Danny Ocean As Affiliate Relations Representative
Amplifi Media & jācapps Team Up To Form SonicAi
April 13, 2017
Cumulus Media Promotes Three Senior Executives
jacapps and Ford Bring the Connected Car to the 2017 NAB Show
April 12, 2017
Music News
Kendrick Lamar Earns Biggest Chart Debut of 2017, Announces Tour
Quick Hits: Tori Amos, Kings Of Leon
Quick Hits: Beyonce, Rise Against
Prince EP Release Blocked By Lawsuit
Paramore Announce New Album After Laughter
Controversy Over New Prince EP
Quick Hits: NIN, QOTSA, Coldplay, Big Boi
FMQB Retro-Active: A Look Back at ELP
The Chainsmokers Debut Atop Billboard 200
Quick Hits: Lady Gaga, Gotillaz, Bourbon & Beyond
Harry Styles to Release Solo Debut on May 12
Quick Hits: J. Geils, Gorillaz, Tool
The Chainsmokers & Drake Lead 2017 Billboard Music Award Nominees
Quick Hits: Kendrick Lamar, Prince's Estate, Lindsey Buckingham, Christine McVie
Rock Hall of Fame Adds Pearl Jam, ELO, Journey & More
FMQB NOW

Nikki Nite,
VP of Prog. & Ops,
Entercom/Austin

Advertisement:
Search FMQB.com
Advertisements:
FMQB Member Login
Email:
Pass:

Save
Not a member yet?
Sign up Now!
Sign Up for Breaking News!
Enter FMQB E-Tracking!