Nielsen Audio Releases March 2014 RADAR Report
March 17, 2014

Nielsen has released its March 2014 RADAR Radio Network Ratings, finding that more than 181 million Americans age 12 or older, or approximately 68 percent of the national population, heard a network radio commercial during an average week.

Nielsen RADAR reports estimated audiences to network commercials broadcast by affiliates of the subscribing networks. RADAR audience estimates do not account for listening to all network radio programming. The RADAR March 2014 survey period demonstrates network radio’s power in reaching a mass
audience across all ages.

Commercials aired on the 46 measured radio networks reached:
· 68.2 percent of persons aged 12+ (181.7 million listeners)
· 71.2 percent of persons aged 18-49 (95.8 million listeners)
· 71.9 percent of persons aged 25-54 (90.0 million listeners)

The RADAR March 2014 survey period also demonstrates network radio’s extensive reach in the Top 25 DMAs (Designated Market Areas):
· 70.7 percent of persons aged 12+ (95.1 million listeners)
· 74.0 percent of persons aged 18-49 (51.1 million listeners)
· 74.6 percent of persons aged 25-54 (48.6 million listeners)

The sample size for the RADAR March 2014 Report is 396,031 persons aged 12 and older. This sample is designed to provide stability for key demographic estimates, dayparts, and Market-by-Market Analysis reports, which report all individual DMAs. The RADAR March 2014 Report includes data from all 48 Nielsen PPM markets. The survey
period for RADAR 120 covers Jan. 3, 2013 to Dec. 4, 2013.




 
Breaking News
Scripps, Journal Merging Broadcast Operations, Spinning off Newspapers
New Research From Coleman Insights And knowDigital Finds Strong Demand For NextRadio
Cumulus Announces Multi-Platform News Service Powered by CNN Newsgathering Resources
In Brief - July 31, 2014
July 30, 2014
Nielsen Reports Second Quarter 2014 Results
WRQX's Marc Orem Named Cumulus' "CBOS Star of the Week"
In Brief - July 30, 2014
FMQB FYI... Links You Should Know About
July 29, 2014
SiriusXM Reports Second Quarter 2014 Results
Do It For Kidd
In Brief - July 29, 2014
July 28, 2014
CCM+E Names Maynard SVP of Programming
Bob Rivers Ending Long-Running Morning Show
In Brief - July 28, 2014
July 25, 2014
eQB NOW
The Week In Review: 7/21-7/25
Pandora Reports Increase In Revenue, Net Loss In Q2
WRQX/Washington, D.C. Announces New Morning Show
In Brief - July 25, 2014
July 24, 2014
WQHT (HOT 97) New York Names Jay Dixon As Program Director
Townsquare Media, Inc. Announces Pricing of Initial Public Offering
iHeartRadio Survey Reveals Funniest Woman in America + Best Disney Song Ever
In Brief - July 24, 2014
July 23, 2014
Taylor Swift, Coldplay & More To Headline 2014 iHeartRadio Music Festival
Music News
Lorde Pens New Hunger Games Song
Quick Hits: Katy Perry, Alicia Keys & Swizz Beatz, Enrique Iglesias & Pitbull, Sixx:A.M., Fitz and The Tantrums
5 Seconds Of Summer Debut At #1, Announce 2015 Tour
Quick Hits: Foo Fighters, Iggy Azalea, Virgin Free Fest, Maynard James Keenan
Lady Gaga & Tony Bennett Jazz Album Officially Announced
Quick Hits: Jessie J + Ariana Grande + Nicki Minaj, Muse, TV On the Radio, Hozier, Primus, Led Zeppelin
FMQB Retro-Active: Ken Sharp Gets Up Close with Graham Nash and Tom Petty
Quick Hits: Nicki Minaj, Fences / Macklemore & Ryan Lewis, Courtney Love / Kurt Cobain biopic, Wings, Bleachers
The Week In Review: 7/21-7/25
Quick Hits: Lil Wayne, Metallica, Pearl Jam, Lionel Richie
MTV Names Iggy Azalea New Host Of House Of Style
Quick Hits: Farm Aid 2014, Beyoncé, Ozzy Osbourne, Stevie Nicks
"Weird Al" Yankovic Lands First #1 Album Of His Career
Quick Hits: Hilary Duff, Pharrell & Miley Cyrus, Jack White, Ryan Adams, Mudvayne / Greg Tribbett
Godsmack Unleashes Epic "Generation Day"
FMQB NOW

Farshad Family, SVP
Local Media Product Leadership
Nielsen Audio

Advertisement:
Search FMQB.com
Advertisements:
FMQB Member Login
Email:
Pass:

Save
Not a member yet?
Sign up Now!
Sign Up for Breaking News!
Enter FMQB E-Tracking!