Nielsen has released its March 2014 RADAR Radio Network Ratings, finding that more than 181 million Americans age 12 or older, or approximately 68 percent of the national population, heard a network radio commercial during an average week.
Nielsen RADAR reports estimated audiences to network commercials broadcast by affiliates of the subscribing networks. RADAR audience estimates do not account for listening to all network radio programming. The RADAR March 2014 survey period demonstrates network radioís power in reaching a mass audience across all ages.
Commercials aired on the 46 measured radio networks reached: ∑ 68.2 percent of persons aged 12+ (181.7 million listeners) ∑ 71.2 percent of persons aged 18-49 (95.8 million listeners) ∑ 71.9 percent of persons aged 25-54 (90.0 million listeners)
The RADAR March 2014 survey period also demonstrates network radioís extensive reach in the Top 25 DMAs (Designated Market Areas): ∑ 70.7 percent of persons aged 12+ (95.1 million listeners) ∑ 74.0 percent of persons aged 18-49 (51.1 million listeners) ∑ 74.6 percent of persons aged 25-54 (48.6 million listeners)
The sample size for the RADAR March 2014 Report is 396,031 persons aged 12 and older. This sample is designed to provide stability for key demographic estimates, dayparts, and Market-by-Market Analysis reports, which report all individual DMAs. The RADAR March 2014 Report includes data from all 48 Nielsen PPM markets. The survey period for RADAR 120 covers Jan. 3, 2013 to Dec. 4, 2013.