Kantar Media: Radio Ad Revenue "Tumbled" In 2013
March 27, 2014

Kantar Media has released its annual report on U.S. ad spending, finding that while overall ad dollars were up by 0.9 percent in 2013 to $140.2 billion, radio saw a 5.6 percent decline. In fact, Kantar describes ad spending on radio as having "tumbled" in 2013, as Local Radio fell by 4.1 percent and National Spot Radio was down 3.3 percent. This was attributed to "cyclical reductions in political spending." Meanwhile, spending on Network Radio fell by 15.9 percent, "largely due to a reduction in the number of monitored networks."

Ad spending during the fourth quarter of 2013 rose 1.6 percent versus the year ago period. "Advertising growth eased in 2013 without the stimuli of Olympic and political spending. However, the market still registered a gain for the fourth consecutive year," said Jon Swallen, Chief Research Officer at Kantar Media North America. "Although the macro theme of ad dollars moving to digital media still generates much discussion, another significant but less recognized trend has taken hold. The ad market is currently being carried by the Top 1000 advertisers who, as a group, are steadily spending more while the long-tail of small-sized marketers is sharply cutting back."

As for other notable media categories, TV saw a slight 0.1 percent decline in ad spending in 2013, while magazines were up by 1.8 percent. Newspapers saw a 3.7 percent drop in ad spending, while Internet (display ads only) had a 15.7 percent increase. Outdoor ad spending grew 4.4 percent last year.




 
Breaking News
Darrin Arriens Appointed PD At KSKS/Fresno
Westwood One Names Jack Foley Vice President, Business Development
Raphael Takes Over Evenings On Q102/Philadelphia
iHeartMedia, Live Nation To Present the iHeartRadio "On The Rise" Tour
Radionomy Unveils New Interface For RadioManager
In Brief - October 1, 2014
September 30, 2014
iHeartMedia Atlanta Names New Market President and Vice President of Sales
iHeartMedia Myrtle Beach Names Zac Davis Operations Manager
Tim Maranville Joins Cross Platform Media Group As Chief Content Officer
Study: New Brain Research Demonstrates High Effectiveness Of Radio Advertising
Survey: Justin Timberlake Is Musicís Best Male Role Model
In Brief - September 30, 2014
September 29, 2014
Jon Pinch Delays Retirement, Named Market Manager At Cumulus-Atlanta
iHeartMedia Names Earl Jones SVP, Urban Operations
Report: Few 13-20ís Name FM As #1 Music Source
New Study: Radio An Effective Way To Influence Swing Voters
In Brief - September 29, 2014
September 26, 2014
eQB NOW
The Week In Review: 9/22-9/26
Cox Media Group Names Pete Spriggs News/Talk/Sports Radio Format Leader, Drew Anderssen Format Coordinator
Mann Gets HOT From HITS In Bakersfield
ErrorFM.com Announces Launch Date, Features
In Brief - September 26, 2014
September 25, 2014
iHeartRadio Music Festival Generates 5 Billion Social Impressions
In Brief - September 25, 2014
September 24, 2014
Music News
Tony Bennett & Lady Gaga Land #1 Album
Quick Hits: U2, Eddie Vedder, Alt-J
Lorde Drops "Yellow Flicker Beat"
Quick Hits: Gwen Stefani & Pharrell Williams, Mary Lambert, Alex & Sierra
Taylor Swift, Metallica & More Headlining 2015 Rock In Rio USA
Quick Hits: Britney Spears, Prince, Birdman, Black Sabbath, Rancid
Thom Yorke Releases Surprise Solo Album Via BitTorrent
The Week In Review: 9/22-9/26
Quick Hits: R.E.M., AC/DC, U2
Metallica Has Goodies In Store This Holiday Season
Quick Hits: Justin Bieber, Kanye West, Wiz Khalifa & Amber Rose, Brandi Carlile, Neil Young, Bob Seger
Streisand, Chris Brown Top SoundScan Sales Chart
Nickelback Moving To No Fixed Address In November
Quick Hits: AC/DC, Bruce Springsteen, Weezer, Outkast, The Who
T.I. Gets Paperwork In Order
FMQB NOW

Celebrating
The History Of
WFLZ/Tampa

Advertisement:
Search FMQB.com
Advertisements:
FMQB Member Login
Email:
Pass:

Save
Not a member yet?
Sign up Now!
Sign Up for Breaking News!
Enter FMQB E-Tracking!