Pandora's Evolution Leads To Increased Listening
April 2, 2014

In a new interview with the Wall Street Journal, Pandora Chief Scientist/VP of Playlists Eric Bieschke says that the popular digital music service has refined its algorithms enough over the past decade to see a notable effect on listening hours. Due to user interaction, such as ratings songs with a thumbs up or thumbs down, and requests to skip songs, Pandora has increasingly been able to attract listening to tune in longer.

Bieschke also noted that the entire process is not automated, as every song in its library is coded by its employees. He told the WSJ that "humans understand music far better than machines do. That could change some day, but today, if you want to know if a song makes you laugh or dance or cry, you need to ask a human."

Pandora has made "measurable gains in the amount people listen based on improvements in algorithms… Percentage point increases year after year after year," Bieschke told the paper, adding that the company is still working on improving the relevance of its ads to users. "We’re just getting to the ad personalization experience."

Currently, the average Pandora user listens to 19 hours of music per month, and Bieschke revealed the company is also trying to determine when people are listening to the service in groups, such as in the car or at parties. This information would also be used to better target ads.




 
Breaking News
Clear Channel Rebrands As iHeartMedia
Nielsen Releases Radar September 2014 Network Ratings
Republic Records Restructures Media Department, Adds Key Executives
NRG Media Names Erica Dreyer Director Of Integrated Media
In Brief - September 16, 2014
September 15, 2014
WLUP-FM/Chicago Takes Fresh Direction With New Weekday Line-up, Nationwide Talent Search
CCM+E San Antonio Names Don Gosselin PD For KAJA, KRPT
Justin Wittmayer Appointed VP/Market Manager For Cumulus San Francisco
BIA/Kelsey Releases New Study On SMB Social Media Usage
In Brief - September 15, 2014
September 12, 2014
Republic Records Names Rick Krim EVP, Artist Development
BIA/Kelsey Releases New Study On SMB Social Media Usage
The Week In Review: 9/8-9/12
NAB Donates To Committee To Protect Journalists In Honor of James Foley, Steven Sotloff
2014 NAB Marconi Radio Award Winners Announced
iStream Data Debuts, Appoints VP/GM
In Brief - September 12, 2014
September 11, 2014
CBS Radio, United Stations Radio Networks To Launch Scott Shannon Presents "America's Greatest Hits"
iBiquity Digital, TagStationTo Deliver Next Generation Of The Digital Dash
Pandora Strikes US Licensing Deal With BMG
NAB President, CEO Gordon Smith Opens 2014 Radio Show
In Brief - September 11, 2014
September 10, 2014
Warner Music Group Creates Unified Global Business Development Team
HD Radio Broadcast Momentum Continues
iStreamMusic.com Expands Music Channel Lineup
In Brief - September 10, 2014
Music News
Taylor Swift Talks 1989
Quick Hits: Katy Perry / MTV EMAs, Icona Pop, Whitney Houston, Manchester Orchestra, Mary Lambert, K. Michelle
One Direction Says "Steal My Girl"
Quick Hits: Beyoncé & Jay Z, Neil Young's Bridge School Benefit, Bon Jovi, George Harrison
Quick Hits: Gwen Stefani, Iggy Azalea, Demi Lovato, Calvin Harris, Ellie Goulding, Kendrick Lamar
U2 Already Plotting Next Album?
The Week In Review: 9/8-9/12
Quick Hits: Madonna & Alicia Keys, Kanye West, Ariana Grande, iHeartRadio Australia Music Festival, Stevie Wonder
Maroon 5 Land Second #1 Album With V
Ariana Grande To Hit The Road For "The Honeymoon Tour"
Quick Hits: Nicki Minaj, Paul McCartney, John Mellencamp, The Lumineers
U2 Gives Away New Album Via iTunes
Quick Hits: Mary J. Blige, Alicia Keys, Avicii, P!nk, Bruce Springsteen, David Bowie
One Direction Announce The Release Of New Album FOUR
Quick Hits: G.R.L.
FMQB NOW

Marissa Lanchak
APD/MD
WFLY/Albany

Advertisement:
Search FMQB.com
Advertisements:
FMQB Member Login
Email:
Pass:

Save
Not a member yet?
Sign up Now!
Sign Up for Breaking News!
Enter FMQB E-Tracking!